The global yoga and exercise mats market size is projected to grow from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2021 to 2026. The market growth is driven by the rising awareness regarding healthy lifestyles along with the rising popularity of yoga.
COVID-19 Impact on the Global Yoga Mat Market
The COVID-19 has had a direct and indirect impact on nearly all the countries across regions, their economic performance, and the distribution channels of all the industries. However, the health sector and its affiliated market have witnessed a positive impact due to the pandemic. Yoga mat market is a part of fitness and healthcare products markets. The pandemic has not negatively impacted the global yoga mats market.
Nowadays people are becoming more creative and introducing yoga in their exercise routines. According to numerous consumer psychologists, people around the world have been purchasing items based on three needs: to protect, entertain, and connect. Furthermore, the global yoga mats market is projected to witness steady growth, even after the pandemic subsides, majorly due to the increase in awareness regarding the healthy lifestyle among people around the world.
To know about the assumptions considered for the study download the pdf brochure
By material, the polyvinyl chloride segment accounted for the largest market share in 2020. Polyvinyl chloride is used for manufacturing yoga and exercise mats as it is cheaper than other polymers, provides flexibility, durability, and is also easier to wash in comparison to other materials. Hence, polyvinyl chloride is preferred for manufacturing low-cost yoga and exercise mats. The use of polyvinyl chloride yoga and exercise mats is observed to be higher in developing countries, such as India, Brazil, Argentina, and Mexico.
By distribution channel, the e-commerce segment accounted for the largest share of the yoga and exercise mats market in 2020. Fitness products, such as yoga and exercise mats, witnessed a high demand due to the lockdown of health clubs and gymnasiums. This has led to an increase in the expansion of e-commerce distribution channels and demand for fitness products. This distribution channel has been growing due to the advancements in technology and internet accessibility.
Asia Pacific accounted for the largest share in the global yoga and exercise mats market in 2020
Asia Pacific accounted for the largest share of the yoga and exercise mats market in 2020. The countries considered for study in the Asia Pacific yoga and exercise mats market include China, India, Japan, South Korea, Malaysia, Thailand, Australia, and Singapore. According to the UN study, the number of yoga practitioners is maximum in the Asia Pacific region. Factors such as the local government initiatives to support the yoga industry, such as the AYUSH initiative by the Indian government, the presence of cheap labor and multitude of raw materials, the health consciousness and inclination toward healthy lifestyle among the youth, and the presence of many local manufacturers of yoga and exercise mats are responsible for propelling the demand for yoga and exercise mats in the Asia Pacific region.
Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Adidas AG (Germany), Under Armour, Inc. (US), Sequential Brands Group Inc. (US), Airex AG (Switzerland), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), La Vie Boheme Yoga (US), Accessory Arcade (India), Eupromed S.R.O. (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (US), TEGO (India), Ecoyoga (US), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India), and Yoga Direct LLC (US), among others are the key players operating in the yoga and exercise mats market.
Request for Sample Report: https://www.marketsandmarkets.com/requestsampleNew.asp?id=110146737
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, and strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
Company Name: MarketsandMarkets Research Private Ltd.
Contact Person: Mr. Aashish Mehra
Email: Send Email
Address:630 Dundee Road Suite 430
State: IL 60062
Country: United States