Yoav Kutner of Oro Discusses Merits of B2B eCommerce Software Instead of CPQ

Yoav Kutner, CEO and co-founder of OroCommerce, was recently featured in Evolving Enterprise magazine discussing merits of B2B eCommerce software instead of CPQ (Configure, Price, Quote). Kutner shared, “This option is quite basic, but it can be customized and extended. Providing ‘product bundling’ as a top priority feature is intentional, specifically because it will improve the way current configurable products work and make it basically a CPQ replacement.” 

According to the author industrial journalist TR Cutler, “Traditional eCommerce platforms may not be able to replace CPQ, but best-in-class eCommerce solutions are able to do so offering native configurable product functionality.”

Kutner suggested, “An open-source customer relationship management (CRM) solution must include customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, POS systems, email campaigns, and social channels.” 

The Evolving Enterprise is the new digital magazine bringing real-world applications for headline technologies such as Artificial Intelligence and Machine Learning. 

About Oro, Inc.:  

Oro Inc. builds customer-driven, powerful, and flexible software for B2B digital transformation. The groundbreaking flexibility of their digital solutions coupled with a robust set of B2B features available out of the box, ensures Oro’s B2B eCommerce and B2B marketplace management platforms are specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands. Powerful core capabilities of the products, ease of customization and implementation, and the availability of a strong and knowledgeable technology ecosystem of solution integrators ensure best-in-class efficiency and time to market.

This integrated technology solution provides a diverse range of B2B features and capabilities including:

Personalization

Localization

Built-in multi-channel CRM

Powerful workflows

Pricing engine

Multi-website and multi-warehouse support


Oro, Inc.
 was launched in 2012 by former Magento co-founders including Yoav Kutner, Chief Executive Officer, named a Supply & Demand Chain Executive Pros to Know recipient.

The Oro team and partners, celebrate the company’s 10-year anniversary, remotely delivering innovative solutions for dynamic companies embarking on digital transformation. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Forrester. Follow on Twitter @OroCommerce or call at (323) 591-1514.

Media Contact
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514
Address:1901 Avenue of the Stars Suite 1900
City: Los Angeles
State: CA
Country: United States
Website: https://oroinc.com/

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