The following sections will analyze the three categories of fixed sofas, functional sofas and recliners from the four levels of style distribution, the relationship between styles and price bands, the proportion of fabrics used, and the relationship between fabrics and price bands.Then you will know the most popular types of sofas on the US market.
Fixed sofa: modern/contemporary is the mainstream, textile fabrics are the most commonly used
From the perspective of style, in the fixed sofa category, contemporary/modern style sofas still account for 33% of retail sales, followed by casual styles at 29%, traditional styles at 18%, and other styles at 18%. In the past two years, casual style sofas have gained momentum, not only in the category of fixed sofas, but also in functional sofas and recliners. In fact, the retail performance of leisure-style sofas is also very good, and the modern style has the highest price and the highest sales among these three categories.From the perspective of style and price distribution, contemporary/modern style sofas occupy the mainstream position in all price levels, especially among high-end sofas (over $2,000), which account for 36%. In this stall, casual style accounts for 26%, traditional style accounts for 19%, and country style accounts for only 1%. From the perspective of fabrics, the most commonly used fabric for fixed sofas is textiles, accounting for 55%, followed by leather 28%, and artificial leather accounting for 8%.Different fabrics correspond to different prices. FurnitureToday’s statistics today found that textiles are the most popular fabrics in the wide range of prices ranging from US$599 to US$1999. Among the high-end sofas above $2,000, leather is the most popular. Nearly one-third of retailers said that customers would prefer leather sofas when considering various price points, and 35% of recliner buyers also preferred leather.
In the functional sofa category focusing on enjoyment and leisure, the mainstream style is no longer contemporary/modern style (accounting for 34%), but casual style (accounting for 37%). In addition, 17% are traditional styles.
In terms of style and price distribution, it can be seen that contemporary/modern styles are the most popular among high-end products (above US$2200), accounting for 44%. But in all other price ranges, casual styles dominate. The traditional style is still mediocre. In terms of fabrics, textile fabrics are still the mainstream choice, accounting for 51%, followed by leather accounting for 30%.It can be seen from the relationship between fabrics and prices that the higher the price goes, the higher the proportion of leather application, from 7% of low-end products to 61% of high-end products. In textile fabrics, the more the price goes up, the lower the proportion of fabric applications, from 65% of low-end products to 32% of high-end products. In terms of style, contemporary/modern styles and casual styles are almost evenly divided, accounting for 34% and 33% respectively, and traditional styles also account for 21%. From the perspective of the distribution of styles and price bands, FurnitureToday found that contemporary/modern styles account for the highest proportion of high-end prices (over $2,000), reaching 43%, and they are popular in all price bands.Casual style is the most popular in the low-end price range (under US$499), accounting for 39%, followed by the mid-to-high-end price range ($900~1499), accounting for 37%. It can be said that casual style is also very popular in various price bands.In fact, whether it is traditional style or country style, it is gradually declining as American consumers change. This is just as in China, traditional Chinese furniture is gradually weakening, replaced by more modern and casual products, and new Chinese furniture that has gradually evolved from Chinese.
In the application of fabrics, recliners and functional sofas are quite similar. Textiles and leathers, which are comfortable to the touch, account for 46% and 35%, respectively, and artificial leather accounts for only 8%.In the style of fabrics and price bands, it can be seen that leather is used in more than 66% of high-end products (over $1,500). In the mid-to-high-end and lower product price bands, textile fabrics are the most widely used, and the lower the price, the wider the application of textile fabrics. This is also in line with the difference between the cost of the two materials and the difficulty of processing.
It is worth noting that the application of other fabrics is becoming more and more abundant. In the statistics of FurnitureToday today, suede, micro denim, velvet and so on are among them.
Finally, a detailed analysis of sofa products in the US market will help us understand the consumption habits and trends of mature markets.