SAVANNAH, GA – Real estate housing data from 2021 is coming out, and there are a few key findings that will be important for real estate agents to note in 2022. First, the lockdowns and limitations on social gatherings combined with the high demand for homes during the COVID-19 pandemic means that more homebuyers are comfortable with the idea of buying homes sight unseen. Second, lumber and labor shortages caused lumber prices to skyrocket, having a significant impact on the housing market. Finally, real estate influencers have carved out their own space on YouTube and are using the platform to help real estate agents find clients and sell more homes.
These changes suggest that the real estate industry is evolving rapidly. If real estate agents hope to keep up, land new clients, and allow their businesses to flourish, they will need to adapt to today’s digital landscape. Karin Carr, CEO of Karin Carr Coaching, is helping real estate agents dominate their local markets during a pandemic by teaching them how to fully embrace digital marketing.
Karin’s own real estate success story is a testament to the power of a full-fledged video marketing strategy. During the middle of 2017, she had no clients or income. Fast-forward to the end of 2021 and Karin is the CEO of a 7-figure business, and her wholehearted commitment to video marketing is one of the primary reasons for her success.
What most real estate coaches aren’t teaching is how to use video effectively or how to fully commit to one platform. Much of the time, their idea of video marketing in action is posting a Facebook Live of an open house, whereas Karin teaches real estate agents how to use video to build their brands, position themselves as local experts, and generate more leads in a fresh and exciting way. As Karin’s own YouTube channel has become her primary source of new clients, she is on a mission to help other real estate agents see YouTube for the lead generation goldmine that it is.
Karin has more than 16 years of real estate industry experience and holds both CRS and GRI certifications. She was named Real Estate Influencer of 2019 by Bombbomb and has been featured in several major media publications — including Time.com, Fox News, and National Association of Realtors. She has also been a contributor to other media outlets, such as Realtor.org, Inman News, Keller Williams, Agent Inner Circle, and Bombbomb. What’s more, she currently represents real estate buyers and sellers throughout Georgia and South Carolina.
Author of the Amazon bestseller, YouTube for Real Estate Agents – Learn How to Get FREE Real Estate Leads and Never Cold Call Again, Karin provides practical real estate coaching, courses, training, and speaking engagements for real estate agents all over the world. At her website, KarinCarr.com, agents can enjoy her free 5-day masterclass on how to turn subscribers into sales, her YouTube success checklist, and a handful of other valuable resources.