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Weekly Usage of TikTok Surpasses Instagram Among US Gen Z Youth

Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its 2021 Consumer Technographics US Youth Survey which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12-17). For that same audience base, Instagram weekly usage declined 4 points year-over-year […]