Video Post-Production Service Market Is Expected to Grow From 2020 to 2025 Due to the Rising Adoption of OTT Platforms | Grand View Research, Inc.

Grand View Research, Inc.
According to new study by Grand View Research, North America (38%) is the largest region of video post-production services market in 2020 followed by Europe (36%) and APAC (19%).

Procurement Outlook

Video post-production service is the third stage of video development services. The first stage is pre-production, where the video is planned, and the second stage is production, where the video is filmed. Post-production generally includes everything that occurs after the completion of shooting. Most of the video development companies outsource the post-production services to third-party production companies or video agencies. Following are the list of key post-production services:

Editing: It is the process of selecting clips from the shoot and putting them in a specific order to tell the desired story. Editing includes both picture and sound manipulation.

Color correction: This service tunes the lighting and color depth in the video

Visual effects: Visual effects are visuals that are put in post-production with green screen composting or muzzle flashes. CGI or computer-generated images are the most common form of visual effects in commercial filmmaking

Animation: Animation is the process of making the illusion of motion by using a rapid succession of sequential images that minimally differ from each other.

Distribution: It deals with the distribution of the video to streaming services such as Netflix and Amazon, to social media platforms like Facebook and Instagram, to television.

Demand Outlook

The global video post-production services market is valued at USD12 billion in 2020 and it is expected to grow at a CAGR of 8% from 2020 to 2025 due to the rising adoption of OTT platforms and an increasing number of content creators preferring OTT platforms for their new releases. North America (38%) is the largest region of video post-production services market in 2020 followed by Europe (36%) and APAC (19%). Based on types, promotional videos is the largest segment in the video post-production market.

Grab your copy, or request for a free sample of the “Video Post-Production Service Market Procurement Intelligence Report, published by Grand View Research” for In-depth details regarding supplier ranking and selection, sourcing, and pricing criteria & strategies.

Cost Drivers

The salary of post-production managers and editors is one of the key cost drivers of video post-production services along with the software cost of editing, color correction, and animation. Distribution cost also plays a major role in determining the overall cost of video production. 


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