The Global Video Audience Measurement Market Research Report published by Emergen Research is furnished with the latest information about product specifications and portfolio, technological advancement, product type, and manufacturing. Major factors such as revenue, costs, and gross margin are taken into consideration while formulating this report. The report provides extensive data concerning the key market players along with their SWOT analysis, financial standing, technological and product development, and recent strategic business expansion plans.
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Rising preference for Internet of Things (IoT) devices and online streaming services, especially among younger consumers, is a factor boosting revenue growth of the market. A number of viewers are shifting towards more of online streaming services due to variety, new content, convenience, and high quality of content. Shift to OTT platforms for digital content due to device support, privacy, and flexible pricing is also supporting demand for audience measurement tools. In addition, emergence of 5G networks is expected to become a universal solution for IoT connectivity requirements, telecommunications networks, and industrial applications.
However, stringent government regulation and censorship laws, entry of new players, and availability of a number of free alternative solutions online are some major factors expected to hamper revenue growth of the global video audience measurement market over the forecast period. Also, password and log-in credentials sharing among a number of individuals to access content on platforms such as Hulu, Netflix, Amazon Prime Video, and others is resulting in significant losses on OTT platforms every year. Various OTT platforms registered a major surge in number of subscriptions amid the COVID-19 pandemic, but the number of users accessing content was substantially higher than the paid subscriptions.
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The Global Video Audience Measurement Market is highly consolidated due to the presence of a large number of companies across this industry. The report discusses the current market standing of these companies, their past performances, demand and supply graph, production and consumption patterns, sales network, distribution channels, and growth opportunities in the market at length. The report scrutinizes the strategic approach of key market players towards expanding their product offerings and fortifying their market foothold.
The leading market contenders listed in the report are as follows:
Comscore, Inc., Numeris, NPAW, VideoAmp, Inc., TVBEAT, Inc., TVSquared, Samba TV, Inc., TVision Insights, iSpot.tv, Inc., and 605.
Current Trends and Innovations:
Increasing number of OTT platforms being launched and alternative ad measurement and audience measurement systems are expected to boost growth of the market during the forecast period. Companies are developing and launching trial solutions to gauge performance and explore options. On 8 April 2022 for instance, WarnerMedia announced teaming up with Magna, which is a global media intelligence company and part of IPG Mediabrands, to evaluate alternative audience measurement tools offered by three major contenders in the space.
Its first trials offering, which is a performance comparison of iSpot.tv, Comscore, and VideoAmp, are part of WarnerMedia’s ‘test and learn’ strategy that will enable implementing of alternative audience measurement across select advertisers and verticals. Results of the trial are expected to be shared with the advertisers ahead of the 2022 upfront season.
The global Video Audience Measurement market is broadly segmented on the basis of different product types, application range, end-use industries, key regions, and an intensely competitive landscape. This section of the report is solely targeted at readers looking to select the most appropriate and lucrative segments of the Video Audience Measurement sector in a strategic manner. The segmental analysis also helps companies interested in this sector make optimal business decisions and achieve their desired goals.
Emergen Research has segmented the global video audience measurement market on the basis of video device, tracking metrics, end-use, and region:
Video Device Outlook (Revenue, USD Billion; 2019–2030)
TV & Smart TV Sets
Tracking Metrics (Revenue, USD Billion; 2019–2030)
End-Use Outlook (Revenue, USD Billion; 2019–2030)
Media Agencies & Brands
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Key Benefits of Buying the Global Video Audience Measurement Market Report:
Comprehensive analysis of the changing competitive landscape
Assists in decision making processes for the businesses along with detailed strategic planning methodologies
The report offers an 8-year forecast and assessment of the Global Video Audience Measurement Market
Helps in understanding the key product segments and their estimated growth rate
In-depth analysis of market drivers, restraints, trends, and opportunities
Comprehensive regional analysis of the Global Video Audience Measurement Market
Extensive profiling of the key stakeholders of the business sphere
Detailed analysis of the factors influencing the growth of the Global Video Audience Measurement Market
This section of the report offers valuable insights into the geographical segmentation of the Video Audience Measurement market, alongside estimating the current and future market valuations based on the demand-supply dynamics and pricing structure of the leading regional segments. Furthermore, the growth prospects of each segment and sub-segment have been meticulously described in the report.
The report classifies the global Video Audience Measurement market into various regions, including:
North America (U.S., Canada)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Middle East & Africa (Saudi Arabia, the U.A.E., South Africa, Rest of MEA)
Radical Features of the Video Audience Measurement Market Report:
The report encompasses Video Audience Measurement market overview along with market share, demand and supply ratio, production and consumption patterns, supply chain analysis, and other ley elements
An in-depth analysis of the different approaches and procedures undertaken by the key players to conduct business efficiently
Offers insights into production and manufacturing value, products and services offered in the market, and fruitful information about investment strategies
Supply chain analysis along with technological advancements offered in the report
The report covers extensive analysis of the trends, drivers, restraints, limitations, threats, and growth opportunities in the Video Audience Measurement industry
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