‘Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation’ Helping Entrepreneurs to Unfold Disruptive Innovation

Miremont, France — 02-22-2022 – Award-winning author, Juana-Catalina Rodriguez, announced today that Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation has been named a Maincrest Media Book Award Winner in the Entrepreneurship & Small Business category.

The Maincrest Media Book Award Program establishes the benchmark for excellence in books and the publishing community as a whole. Each book entered into the Maincrest Media Book Award Program is rigorously evaluated by an esteemed panel of seasoned industry professionals to provide valuable insight into what influences book-buying decisions in today’s marketplace.

The world has changed. Distribution channels have shifted.

Business models are evolving and it’s time to change the way you do things too!

With ‘Unsettled Disruption’, you’ll learn how to harness this evolution through a step-by-step guide that will teach you everything from identifying opportunities for disruption in your industry and creating solutions while staying ahead of the competition.

This book is an essential read for anyone who wants their business to thrive in today’s fast-paced environment.

Unsettled Disruption is a new book that offers readers a step-by-step guide to understanding how disruptive innovation occurs and its impact on business.

The author, who has spent decades researching this topic, believes in the importance of not only identifying potential disruptions but also combining these findings with practical strategies.

The author shares her experience and research by examining multiple companies that have succeeded or failed in adapting to changes and understanding the process of disruptive innovation.

Juana-Catalina Rodriguez’s Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation has set the standard for excellence and innovation in writing. This award is a testament to the talent, creativity, and vision of its authors.

“I am beyond thrilled that my book, Unsettled Disruption has been recognized with a Maincrest Media Book Award because of the deep analysis and thoughtfulness applied by the judge. It also reinforces Unsettled Disruption value for entrepreneurs and innovators as a systematic approach to help them face the exponential evolution and the need to transform business.””

ABOUT Juana-Catalina Rodriguez

Juana-Catalina is a serial intrapreneur and entrepreneur. She has developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America.

She is an advisor and founder of JnC Nova: a company that helps entrepreneurs, startups and other innovators streamline their processes to accelerate development while also growing their businesses.

She’s an executive coach for the Stanford GSB Seed -Stanford Institute for Innovation in Developing Economies and Stanford GSB LEAD for global executives and entrepreneurs.

*Press Review Copies are available 

*Juana-Catalina Rodriguez is Available for Interviews


Maincrest Media is a book marketing company that offers authors, publishers, and literary professionals easier, simpler, more cost-effective ways to promote their books to the world. Our programs are designed to bring increased recognition to thousands of exceptionally written, high-quality books that are published each year. In addition, the free resources, support, and one-on-one marketing services we provide are designed to provide authors and publishers with what they need to succeed.

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