According to IMARC Group latest report titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on global toys market. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global toys market reached a value of US$ 156.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 249.6 Billion by 2027 exhibiting a CAGR of 7.50% during 2022-2027.
Toys refer to the playthings that are specifically designed for young children and toddlers. They are generally made from clay, cloth, paper, plastic, etc., and are available in various sizes and colors. Some of the modern and traditional toys available in the market include dolls, action figurines, puzzles, board games, mechanical cars, etc. Toys aid in facilitating the overall development of children while providing a boost to their creativity and imagination. They assist in improving their problem-solving capabilities and motor skills. Moreover, toys also help in de-stressing and enhancing the social and cognitive skills of toddlers.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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The rising availability of a wide variety of product variants that are easily accessible across price ranges and the expanding organized retail supply chain infrastructures are among the key factors driving the toys market. Besides this, the growing popularity of strategy-based and educational toys among children is acting as another significant growth-inducing factor. Furthermore, the increasing market penetration of online portals and the inflating number of e-commerce platforms, which offer various toys at competitive prices while providing flexible payment and exchange options, are also augmenting the global market. Apart from this, the escalating requirement for Science, Technology, Engineering, and Mathematics (STEM)-based toys, especially among the urban population, is anticipated to bolster the toys market in the coming years.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
Lego A/S (Kirkbi A/S)
Playmobil (Brandstätter Group)
Pressman Toy Corporation (Goliath B.V.)
Simba Dickie Group
Thinkfun Inc. (Ravensburger North America Inc.)
Tomy Company Ltd
Toys Market Segmentation:
Our report has categorized the market based on region, product type, age group and sales channel.
Breakup by Product Type:
Games and Puzzles
Sports and Outdoor Toys
Breakup by Age Group:
Up to 5 Years
5 to 10 Years
Above 10 Years
Breakup by Sales Channel:
Supermarkets and Hypermarkets
Breakup by Region:
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
Market Performance (2016-2021)
Market Outlook (2022-2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
Comprehensive Mapping of the Competitive Landscape
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