We have timed this post to the beginning of the festive season as a gift from us to the industry.
Our market research company launched a free NPS and consumer insight survey tool. Open for anyone, no strings attached. Several international brands have already signed up already.
We are proud to bring the first entirely free consumer insight system and net promoter score (NPS) to the market with Market Sampler.
If you work in marketing, you must be familiar with net promoter score (NPS), price perception, and product perception. These are essential parts of any conversion, growth, and referral strategies.
In a nutshell, this free tool lets you track satisfaction indicators of how your business and prices are seen by potential clients, users, or customers.
In addition, the system lets you monitor changing satisfaction trends over time, and you can also compare scores with other participating companies.
The importance of NPS, price perceptions, and product perceptions in marketing
It is a fact that sales and marketing success depends on how well you can maintain a balance between product, value, and how likely people would recommend you to others.
What is a net promoter score?
Net promoter score is a widely used market research metric that typically takes the form of a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or service to a friend or colleague.
What is price perception?
Price perception is one of the leading variables of the consumer’s selection and buying process. Based on customer survey feedback, this metric indicates the price satisfaction level of customers.
Sales and revenue management teams use various calculations to set prices to follow market trends and customer expectations. Higher prices do not necessarily decrease demand if prices are justified with an improved product presentation or value for money.
Marketing teams can use the price perception index to get feedback regarding price acceptance across various segments — then figure out how to work with the updated prices.
What is product perception?
Product and service perception scores help you understand how well your products and services are presented. Many variables can impact product perceptions. Starting with the negative ones, a poor website, low-quality product photos, and bad reviews will ruin how your potential customers perceive your business.
On a positive note, sleek photography, a crisp website, excellent pre-sale service, and social proof on review sites will help to develop a great perception.
With Feedback Pool, your marketing team can measure how potential customers perceive the products and services of your company.
How to get started?
Visit marketsampler.com/feedback-pool for more information and the registration link.
Once you create your account, click on the “Feedback Pool” button to access the global measurement dashboard. Under the dashboard, you will find the feedback link generator tool. Use that to generate a unique feedback link, and use that link on your website, app, or convert it into a QR code for offline use.