Miami, Florida – Sep 21, 2022 – STREETH, the first street art NFT platform on the Ethereum blockchain, announces the addition of Enrico Nonino as Chief Marketing Officer to strengthen the core team, bringing experience from senior-level marketing roles at global digital powerhouses and unicorn companies.
Enrico will oversee the company’s business and marketing strategy, gearing up the brand partnerships and supporting its Web3 growth trajectory in alignment with STREETH’s mission to make street art collectible and eternal through the blockchain.
Enrico joins the core founding team, following the recent announcements of the co-founder Danilo De Rosa stepping up as CEO and Simone Minzi being appointed as new COO, in line with the company’s aim to have a stronger and more versatile leadership team.
With a background in media, travel and entertainment sectors and over 15 years’ experience in marketing, branding and communications, Enrico has worked across a full spectrum of marketing roles, with global organisations and international agencies; his recent positions include Global Head Marketing at Forward, the media powerhouse of online travel leader lastminute_com and Head of Marketing in the UK, running the brand strategy, designing and executing creative digital campaigns, and leading global partnerships with the likes of Spotify, Twentieth Century Fox and Fremantle’s The X Factor.
Outside of his day job, Enrico enjoys combining his main passions of music, art and entertainment by collaborating, advising and investing in blockchain/Web3 companies, different music-related organisations and creative tech ventures.
Commenting on the new CMO appointment, STREETH’s CEO Danilo De Rosa said: “Enrico has spent a career designing global marketing programs to connect brands with their fans, a skill set that will be vital to us as we look forward to launching new partnerships and initiatives for STREETH to become the best community for street artists and street-art lovers in the Web3 arena.”
STREETH (STREETH LCC) is the first street art NFT platform on the Ethereum blockchain. Designed as an NFT-centered infrastructure and ecosystem to make street art tradable, collectable, monetizable and eternal on the blockchain, STREETH brings the NFT technology to a new and tangible level of utility by curating, minting and auctioning the world’s most renowned artists’ masterpieces and letting collectors own, trade, store and enjoy them all through the blockchain technology
Backed by Shima Capital, Damo Labs, Metaverse Capital, GDA Capital, CGF, Proxy Ventures, Null Capital, Criterion VC, MVST, Maven Capital, IBC Group and numerous professionals in the Web3 and crypto space, STREETH’S genesis NFT collection STREETHERS launched in March 2022, immediately followed by the launch of its utility token (#STREETH), which is central to the firm’s roadmap and ecosystem.