Recent stats have revealed an undesired increase in wrong-way driving, leading to the death and injury of thousands of people in different parts of the world. According to an analysis released by the AAA Foundation for Traffic Safety, a nonprofit research and education association, over 2,000 people died due to wrong-way driving crashes on divided highways between 2015 and 2018, approximately 500 deaths yearly, an increase of about 34% each year from 2010 to 2014. Described as a “persistent and devastating threat,” wrong-way driving crashes have become more fatal over the years, with alcohol impairment, older age, and driving alone identified as factors increasing the risk of these crashes.
Government agencies have continued to put measures in place to reduce the incidence of wrong-way driving and resultant crashes in the United States and other parts of the world. Unfortunately, these efforts have not particularly delivered the desired results, judging by the increasing number of auto crashes resulting from motorists driving in the opposite direction of traffic. Private individuals and organizations have also come up with resources to encourage a better driving culture. In a related development, entrepreneur Nino Mihilli and his team at NMWWD.org are looking to save lives by preventing wrong-way driving through a user-friendly app.
NMWWD.org was founded to prevent wrong-way driving one download at a time, with the 501(c)(3) tax-exempt organization using patent technology to alert users when the vehicle they are in is going the wrong way via the wrong-way driving alert app. NMWWD.org has grown to become a movement to reduce wrong-way driving and fatal collisions by ensuring drivers are more focused. The notification app, which is available on the Apple App Store and Google Play Store, is designed to notify drivers that they are currently driving the wrong way, whether on a highway, street, or freeway. It takes over the phone, enabling the camera to start flashing and the phone begins to vibrate with a loud alarm buzzing and a flashing Do Not Enter Logo appearing just to call the attention of the driver to an imminent danger.
For further information about the versatile, user-friendly lifesaving app and to join the movement aimed at keeping the streets safe, visit – https://www.nmwwd.org/. The campaign for safer roads also continues across social media, including Facebook and Instagram; you can also see the app in action on YouTube.