Sentient Brands (OTC Pink: SNBH) stock was quiet. Until Monday, when investors sent SNBH shares soaring intraday by more than 273% on over 100X its average trading volume. While it gave back gains in late trading, the SNBH rally jumpd back into gear on Tuesday with the shares trading 10% higher at press time. The better news, the rally could be just getting started. Several reasons support that bullish assumption.
Foremost, Sentient Brands is in the right markets at the right time. More importantly, they have the right products. And that amounts to a trifecta combination positioning them to capitalize on a more than $115 billion global prestige beauty and personal care market opportunity. Not only that. Its innovative CBD and gemstone-infused beauty products are more than penetrating a massive market; they could be attracting attention from the industry’s most influential players, including L’Oréal, Estée Lauder, and Procter & Gamble, which have ignited a firestorm of consolidation interest where early-stage innovators like SNBH could become sought-after acquisition targets.
And investors early to the SNBH story may be the biggest beneficiaries. Why? Because Sentient Brands is doing things that other small brands can’t or aren’t doing. In fact, most of its peers lack the management and product strength inherent to Sentient Brands. That means, in addition to SNBH’s competitive landscape thinning, its revenue-generating opportunities increase in a beauty products industry whose sales are reaching all-time highs. Simply put, investors should appreciate SNBH’s position.
A Half-Trillion Dollar Opportunity Today
They should appreciate the potential moonshot for the company, too. Reports indicate that women in the US spend roughly $313 per month on beauty products, contributing to a global beauty market valued at $511 billion in 2021. While impressive today, that number becomes the launchpad.
By 2025, the global beauty and personal care market is expected to reach a $716.6 billion opportunity. Not to be left on the outside looking in, Sentient Brands intends to earn its share of that massive market, either on its own or through marketing agreements with the behemoths, by capitalizing on its innovative Oeuvre Luxury Skincare product line.
It’s a unique product. In fact, it may be the first and only luxury skincare product infusing both CBD and gemstone properties intended to deliver industry-best skincare for its users. Not only that, the combination of ingredients is more than results-driven; they created a luxury niche market for Oeuvre skincare products to exploit. Moreover, the formulations are so unique that the competitive landscape in its new category could stay thin.
That’s potentially enormous news from a revenue-generating perspective. Better yet, with mergers and acquisitions heating up the sector, the best path for any of the market giants to expedite capitalizing on Oeuvre’s new generation of skincare products may be to partner or acquire instead of competing. If that’s the end game, SNBH and its investors could benefit from a surge in market cap and share price appreciation sooner than later. And don’t think SNBH isn’t aware of its opportunities. They recently discussed the consolidation trends in a shareholder update. Moreover, don’t underestimate its team’s ability to maximize its products portfolio’s value and make themselves part of the merger, licensing, or acquisition discussions.
Sentient Brands’ management has more than two decades of experience in marketing and brand development for high-end luxury brands. In fact, members of the company’s leadership team were integral to helping launch several highly successful luxury product lines from Tommy Hilfiger and Hugo Boss. Their contributions didn’t stop there. They were also involved in developing products and ideas for fashion and skincare giants Versace, Victoria’s Secret, and Bath and Body Works.
Of course, now working to build their own luxury brand, those connections could come in handy. Better still, they could lead to deals that transform this micro-cap skincare products company into an impressive revenue-generating juggernaut.
That’s no exaggeration.
Penetrating A Massive Luxury Skincare Market
After all, they have all the right ingredients to make that happen- management, product, and effective marketing. Moreover, they are timely to the opportunity, launching Oeuvre into a CBD-infused skincare market experiencing extraordinary growth, with expected sales in the segment to reach $3.4 billion by 2026. Keep in mind that’s only the CBD-based line. The industry as a whole is expected to see sales compound at a CAGR of 25% over that same period. Even more promising, the e-commerce corner of the market is expected to deliver an even higher growth rate, with estimates placing the CAGR at about 27.4% during the forecast period. Notably, that’s where SNBH is primarily focused.
The news gets better. In addition to the market’s growth spurt accelerating, it shows no signs of slowing, even noting the aggressive pace. On the contrary, as consumers’ spending habits begin to normalize after a disrupted pandemic-caused business cycle, spending on personal care products, especially skincare, is heating up. At the same time, changes in purchasing habits have trended significantly toward digital. In that respect, the SNBH value proposition gets even more potent, leveraging its expertise to sell directly and efficiently into the digital channels.
That’s an important consideration, noting that knowing what, where, and how to sell to specific markets separates winners from losers. Remember, just because the CBD-infused skincare market is experiencing a boom cycle, it doesn’t mean every company will score millions in revenues. Companies wanting to effectively compete will need to have more than a great product; they need infrastructure. Sentient Brands does.
More importantly, SNBH is uniquely able to leverage industry connections to help navigate its multi-billion dollar market opportunities. Not only that, SNBH targets multiple revenue-generating markets, operating at a crossroads between the exploding CBD-infused skincare products market and the highly profitable luxury beauty products segment. Focused on both, SNBH expects they can have a breakout year.
Knowing Its Markets, Using Effective Marketing
How will they accomplish that goal? From an outsider’s perspective, it’s not that complicated. Foremost, Sentient Brands needs to continue doing what it does best- develop brands that resonate with an audience of engaged consumers. Then, they need to leverage the strength of cutting-edge, data-driven marketing to build branding, reputation, and market penetration. In addition, utilize the powers inherent to social media channels, the cornerstone of beauty product promotion. The excellent news- Sentient Brands is checking all those marketing boxes, giving Oeuvre more than an introduction; its earning status.
And don’t expect SNBH to lighten its marketing load. Sentient Brands powered into 2022 with its most ambitious marketing program ever, initiating relationships with popular social media influencers on Instagram, Facebook, and Pinterest. In addition to promotion from luxury lifestyle influencers, SNBH invested in advertising on the platforms targeting demographically-defined consumers and highlighting the brand’s use of high-end, sustainable products. The message intends to show the distinction between Oeuvre and commodity-grade skincare brands. It’s working.
Here’s the thing, though. Sentient isn’t just splashing sexy images across its advertising channels. There’s a method behind those dollars spent. And it benefits SNBH through robust analysis of backend analytics intending to keep the ROI on its programs at a premium by carefully tracking marketing campaign performance. In other words, SNBH always knows who they’re talking to. Doing so allows SNBH management to adjust and optimize its strategy at a moment’s notice, keeping its target market in the conversation at all times. Companies successful at doing that typically get the results intended.
Therefore, combining SNBH’s aggressive results-oriented marketing program with its team’s impressive track record of launching high-end product lines, it’s easy to understand why SNBH may present a value investment proposition too big to ignore. It also shows why 2022 may be SNBH’s best year ever.
After all, combining its operational assets, Sentient already has the groundwork completed to capture a sizable share of the luxury CBD-infused skincare product market.
By the way, revenues could surge faster than expected as consumers learn more about Sentient brands and their products.
Sentient Brands Is A Socially Responsible Community
That’s a likely result of SNBH paying attention to consumers shifting their attention toward sustainable, healthy, and responsibly produced goods. SNBH agrees with that sentiment. Oeuvre’s skincare products are free of toxins, irritants, and other objectionable additives like sulfates and petroleum. Additionally, their production processes are vegan and cruelty-free. As a matter of fact, it is Sentient Brands’ mission to rise above and beyond these standards by ethically and responsibly sourcing all of its skincare components to satisfy the demand for sustainable and ethical products. It’s a message the markets want to hear.
And it’s one they get through Oeuvre’s marketing initiatives. But, the message isn’t just a slogan; it’s part of its fundamental mission. Sentient’s goal is to stay committed to producing a line of products that define high-end CBD-infused skincare engineered responsibly to appeal to the markets that will be most resonant with this message. By the way, millions are watching and listening.
Thus, what the combination of product, message, and practice should mean to investors is that, in a market where hundreds of skincare brands are either low quality, unsustainable, or weakly branded, Sentient Brands, by checking all the right boxes, can emerge from a crowded, competitive landscape to earn a sizable share of a market that is still in its infancy. With its new generation of products utilizing properties inherent to CBD and gemstone infusion, it could own that niche space. That’s not an overly ambitious near-term possibility.
Positioned Better Than Ever For A 2022 Surge
By calculating the sum of its parts, few can argue against SNBH being in its best operating position to create significant shareholder value this year. If Monday’s trading is an indication, that’s starting to happen. Daily swings aside, the share price action showed investors will pay attention to what Sentient has to say. Moreover, investors can bet that SNBH is now on the radar screens of many retail traders. And if the company publishes a positive update about brand traction, its stocks’ 273% leap on Monday could be the precursor of more to come.
It’s a likely proposition. Remember, Sentient Brands’ leadership team has an extensive and successful track record of launching compelling brands and product lines. And as noted, many of those were with companies holding significant international presence. So, with SNBH opening sales channels reaching North and South America and a global expansion in the works, Sentient Brands’ luxury CBD and gemstone infused skincare product line, Oeuvre, could undoubtedly put Sentient and it’s stock into play. Further, by tapping into those established business relationships, quick expansion into large global markets isn’t out of near-term possibility.
From an investor’s perspective, the best news is that Sentient Brands is just getting started. Moreover, investors can believe that Interim CEO, George Furlam, has something to prove. And it didn’t take long for him to earn investor interest, either. Now, with shares tracking higher and investors paying attention to operational momentum, it’s a fair expectation that he can keep investor enthusiasm high through company updates. And with a 2022 strategic plan gaining traction, some could be imminent. If so, investment consideration in Sentient Brands’ future is more than actionable; it’s timely.
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