Sayollo, an in-Game Advertising Pioneer, Launches New in-Game Purchasing Platform, gComm, for Mobile Game Publishers and Retailers

TEL AVIV, Israel — Originally established as an in-game advertising company, Sayollo has shifted its focus to the ecommerce industry by establishing gComm (short for Gaming Commerce), an in-game shopping platform that allows consumers to purchase products from retailers without leaving the action of the game theyโ€™re playing. Taking the natural step from its in-game advertising roots, Sayolloโ€™s gComm allows retailers to offer their products to the highly coveted Gen-Z gamer audience around the world. Read More