Runway Revolution: Birgit Muller and Adi Cohen Unveil ‘Anywear’s’ Visionary Approach Shaping Fashion’s Future


Los Angeles/Tel-Aviv – August 23, 2023 – In an unparalleled interview that promises to reshape the fashion landscape, Birgit C. Muller, a celebrated three-time Emmy Award-winning costume designer, engages in a captivating discourse with Adi Cohen, the dynamic CEO and co-founder of the pioneering sustainable fashion startup, “Anywear.” This pivotal exchange, to be featured on Birgit’s prestigious sustainable fashion blog, “Your Style, Your Impact,” unveils a groundbreaking fashion competition set to redefine the industry.

Birgit Muller: A Trailblazing Force in Sustainable Fashion

Birgit C. Muller’s indelible mark on fashion transcends three decades, gracing prestigious platforms such as Vogue and Vanity Fair. With three Emmy Awards for her work as the Costume Designer on “The Bold and the Beautiful,” she’s a true luminary. Her influence extends beyond print and screen, encapsulated in her renowned blog, “Your Style, Your Impact,” where fashion seamlessly meets consciousness, emphasizing the global impact of personal style choices.

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Adi Cohen: Pioneering a Sustainable Fashion Movement

Adi Cohen, the visionary CEO and Co-Founder of “Anywear,” has carved a path of innovation through the fashion landscape. Armed with a master’s degree in design and entrepreneurship, Adi’s journey began with a dream of democratizing fashion. “Anywear,” born in 2016, signifies Adi’s commitment to providing a platform for every individual, irrespective of background, to materialize their fashion aspirations.

Adi Cohen

The Ethos of “Anywear”: Where Personalization Meets Sustainability

“Anywear” shines as a beacon of sustainable fashion, championing individual creativity while emphasizing environmentally-conscious production. Adi Cohen’s vision aligns with her childhood memories of treasured heirloom dresses, fostering an appreciation for each piece of clothing. Amid the fast fashion frenzy, “Anywear” disrupts the norm, emphasizing value-driven production over mass consumption.

Hollywood’s Catalystic Role in Fashion’s Evolution

Birgit Muller and Adi Cohen’s dialogue delves into the profound intersection of Hollywood and fashion. Adi’s belief is clear: Hollywood’s endorsement of sustainable fashion could catalyze a global shift. With Hollywood’s influential women championing eco-conscious choices, the movement toward a responsible, sustainable fashion future gains momentum.

Technological Marvels and the Future of Fashion

In Adi’s eyes, technology promises a future of limitless creativity and personalization. Envision a world where individuals design and print their fashion pieces at home, mirroring today’s document printing. This resonates with “Anywear’s” core: personalized, custom-made apparel, blending uniqueness with reduced ecological impact.

Fashion’s True Power: Identity Expression and Global Change

Adi’s conviction transcends fashion – it’s a mission for a conscious future. Fashion isn’t just fabric; it’s an expression of identity. The conversation underscores the significance of mindful choices and the responsibility of trendsetters to drive positive change. Sustainable fashion isn’t fleeting; it’s a transformative shift toward a more responsible tomorrow.

Birgit’s and Adi’s Conversation: A Monument to Purposeful Fashion

The exchange between Adi Cohen and Birgit C. Muller etches a testament to the potency of purposeful fashion. “Anywear” isn’t just a brand; it’s a movement redefining fashion’s essence. Birgit’s acclaimed blog, “Your Style, Your Impact,” secures its position as the vanguard of sustainable fashion discourse, offering readers unparalleled insight into a future where fashion becomes a force for good.

Interview of Birgit C. Muller: Fashion with Purpose: A Conversation with Industry Visionary Adi Cohen

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Adi, can you delve into the origins of Anywear and describe your personal journey that led you to the world of fashion?

Adi Cohen: Absolutely, Birgit. Ever since I was a little girl, I was enamored with the idea of becoming a fashion designer. However, as I matured and delved deeper into the industry, I recognized a gap. I didn’t want to merely compete with the big fashion chains. Instead, I envisioned a platform where every woman, irrespective of her background, could bring her fashion ideas to life without necessarily being a professional designer. This dream was the catalyst for Anywear, which I founded in 2016 as part of my master’s degree in design and entrepreneurship.

The emphasis on sustainability is evident in Anywear’s approach. Could you shed light on why you chose this direction and its significance in the contemporary fashion landscape?

Adi Cohen: Certainly. My childhood memories are filled with moments where dresses and outfits were not just garments but heirlooms, passed down from one generation to another. This instilled in me a sense of value for each piece of clothing. In today’s fast-paced world, the fashion industry often leans towards mass production, which has significant environmental implications. I firmly believe we need to pivot back to producing only what we genuinely need, ensuring that each piece holds value. This sustainable approach not only conserves resources but also fosters a deeper appreciation for fashion.

Hollywood has always been a trendsetter. In your opinion, how can it play a pivotal role in championing sustainable fashion?

Adi Cohen: Hollywood’s influence on global fashion trends is undeniable. If Hollywood embraces and promotes sustainable fashion, it can serve as a beacon for the rest of the world. When powerful and influential women in the industry choose sustainable options, it sends a strong message. It signifies a shift from fast, disposable fashion to a more conscious, value-driven approach. I genuinely believe that if this change starts in Hollywood, it can resonate globally, leading to a more sustainable fashion future.

With the rapid advancements in technology, how do you foresee its integration into the future of fashion, especially concerning Anywear’s vision?

Adi Cohen: The future I envision is one of boundless creativity and personalization. With technological advancements, I see a scenario where individuals can design their unique fashion pieces. Imagine being able to print fashion items at home, much like we print documents today. This idea aligns perfectly with Anywear’s ethos. We champion the idea of personalized, custom-made apparel, ensuring each piece is tailored to the individual’s preferences, all while minimizing the environmental impact associated with mass production.

To wrap up our conversation, what message or ethos would you like to convey to our readers about the responsibility we hold in our fashion choices?

Adi Cohen: Fashion is more than just clothing; it’s an expression of our identity. As we make choices in what we wear, we must also be aware of the broader implications of those choices. Being trendsetters comes with a responsibility. It’s imperative to slow down, reflect, and make conscious choices that not only enhance our style but also positively impact the world around us. Sustainable fashion isn’t just a trend; it’s a movement towards a more responsible and conscious future. 

Birgit Muller and Adi Cohen’s Unique Global Impact

In the ever-evolving world of fashion, Birgit Muller and Adi Cohen stand as remarkable architects of change. Their visionary collaboration through “Anywear” embodies a pioneering spirit that transcends industry norms. Birgit’s iconic influence and Adi’s groundbreaking leadership merge to redefine fashion’s purpose, elevating it beyond mere aesthetics. Their unwavering commitment to sustainability and conscious choices marks them as trailblazers of a movement that’s transforming not just the way we dress, but the way we perceive and impact the world. As their voices echo through the corridors of fashion, they leave an indelible mark, inspiring us all to embrace a more responsible and enlightened fashion future.

Birgit C. Muller

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Media Contact
Company Name: Anywear Design
Contact Person: Cristian Alvarez
Email: Send Email
Country: Israel

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