Road Sofa, an SVOD OTT platform powered by Vimeo, will launch in beta later this year to provide content specifically for young millennials and Gen Z in North America, Australia, and Greater Europe. Subscribers will be able to access easy-to-watch content curated by zoomers for zoomers.
The online subscription video market commands millions of subscribers and forecasts nearly 500 million in the United States within the next five years. Yet, zoomers and younger millennials remain hard-pressed for content made for their preference for passive viewing. As the traditional platforms lose their viewers to social media, Road Sofa will provide the escape from the stress zoomers seek with the quality of established brands.
Subscribers will have access to a wide variety of content signposted for great music tracks and carefree themes. Films resurrected from the public domain will accompany original scripted and unscripted shows. Road Sofa’s creatives are currently in the process of producing their own content, including an adventure documentary, Idiots in Search Of, and a comedy documentary, Gummy Bear TV.
Road Sofa plans to operate on a revenue share model with content creators, has made production agreements with several up-and-coming authors, and retains a long-term plan to acquire production companies and other brands to cultivate its library.
Charles Burt, Chief Product Officer and co-founder of Road Sofa, comments: “It’s exciting to be on the forefront of a new platform built for a previously incorrectly tapped market.”
To learn more, visit https://www.roadsofa.com