A new and innovative project is emerging in the NFT space. Primobots, a 3D NFT project launched by two well respected people in the space, is taking a unique approach that you won’t find amongst most NFT projects.
What is Primobots?
Primobots is a boutique collection of 5,555 high-quality 3D NFTs built to take on the metaverse, gaming, and augmented reality. Each purchase comes with a helmet design file that holders can use for an AR filter (to be used on Zoom calls & social media). Every NFT also serves as a membership pass that grants people access to their private Discord, Virtual Experiences, and IRL events.
Meet the team?
IshVerduzco, Co-Founder, Head of Marketing
Ish has established himself as a trusted resource for people in the NFT space to learn from, while always encouraging inclusion for people from underrepresented backgrounds to participate. He previously founded an entertainment company, wrote a best-selling book, and worked at LinkedIn, Snapchat, & Crave It.
Bapusaheb Patil, Co-Founder, Head of Design
Bapusaheb (also known as Baps) is a 3D Design wizard. He previously worked with Google, authored an incredible design book, and has developed the brand identities for many notable figures. He’s leading the charge on all the design, art, and developing the story for Primobots.
How is their approach different from others?
While most NFT projects rely on hype marketing, unrealistic roadmaps, and empty promises, Primobots is taking a different approach by developing delivering utility from day 1, implementing values that they stand by, while also going against the grain with their launch approach.
The team leveraged organic social marketing & community management to grow their brand to thousands of followers, fans, and advocates. If you scroll through their Twitter content (@primobots), you’ll see the engagement and excitement from early supporters. While most NFT projects will rely on hype, influencers, and gimmicks, this team has put inthe work to build a supportive community from the start.
Not many NFT projects have values that they share publicly, Primobots is super transparent with what matters most to them. Here are their values.
DIBS: Diversity, Inclusion, & Belonging
Innovation: Zig, while everyone else zags
Kaizen: Strive for continuous improvement
Building in public
The team shared the entire building process while asking for feedback from their community along the way. Not many projects share what goes on behind the scenes this transparently, but the team thought it would help show their supporters feel like they were part of the brand before even launching.
Discord + Whitelist
Most projects rely on Discord grinding to distribute Whitelist spots. The Primobots team decided not to launch a Discord until they launch so that people could have more time back in their days. They also gave out pre-sale slots for early supporters without having them grind for hours, all they needed to do was fill out a short form online to reserve their spot.
Why Primobots might be a fit for you:
You love the brand, community, and values that they are true to.
You’re a digital collector looking for a 3D avatar that you can actually use
You’re looking for both virtual and IRL experiences and events.
Follow Primobots on Twitter to learn more about the project: https://twitter.com/primobots