New York – With the amount of content circulating the internet today, content optimization continues to play a crucial role in boosting a company’s online presence. In a recent survey from Demand Metric, it is said that 90% of companies use well-thought-out content marketing strategies to connect with their audience and establish their presence. And it’s highly likely many of these companies use more content optimization tools to effectively employ their content optimization strategy. OnlineBusiness.com shares its insights on the emergence of these content optimization tools and how to best apply them to one’s content marketing efforts.
“An average of 7.5 million blog posts are published daily, and 90% of this content does not get any traffic or see the light of day from any human visitors. But it doesn’t always have to be this way if you make a focused effort to optimize your content for Google. Content optimization is the process used by businesses to ensure that their content is structured and created in a way that Google and other search engines can effectively measure the content’s value. And the higher the value given, the higher the chances rankings for a particular piece of content will improve,” said Michael Santiago, founder of OnlineBusiness.com.
“Although content optimization tools are easy to access for everyone, many businesses still fail to use them to their advantage,” continued Santiago. “We highly recommend utilizing these tools whether one is just starting out their online business or if they are already an established brand.”
There are many content optimization tools that are user-friendly, with a relatively short learning curve, Santiago mentions. Among the tools that OnlineBusiness.com rates highly effective for content optimization are SurferSeo.com and Frase.io. Additional tools reviewed and worth mentioning areMarketMuse.com, Clearscope.io and Usetopic.com. Each of these tools provides unique features that could help companies further improve their on-page content and quality in the eyes of Google which ultimately should boost its ranking in the SERPs.
“The main goal of most businesses today is to increase their ranking, but many are not sure what necessary steps need to be taken,” said Santiago. “With all our clients we take time to explain to them why it’s important to use content optimization tools. It’s as close to cheating as possible, as most of these tools will gather metrics and data from competitors and tell you exactly what you need to do to beat them in the SERPs.”
According to Santiago, businesses should always aim to focus on being consistent in creating high-quality content. This content has the potential to bring more organic traffic to the website which makes content optimization a must for every online business.
To learn more about Onlinebusiness.com and the content optimization tools discussed, visit OnlineBusiness.com.
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. Currently, it lists over 3,500 domain names with a combined valuation of over $5 million. It also specialize in helping clients with SEO for improved rankings and traffic.
OnlineBusiness.com Media Team
Company Name: OnlineBusiness.com
Contact Person: Media Relations
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Address:24 W Railroad Ave.
Country: United States