NICA Presents ‘The Story of Nowruz’ at the San Mateo Performing Arts Center

NICA (The Niosha International Conservatory of the Arts) shares a story of hope and new beginnings March 19 and 20, promoting love and unity through the universal language of movement and music in the joyous ‘The Story of Nowruz’.

The Story of Nowruz will be presented at the San Mateo Performing Arts Center on March 19 and March 20, 2022. The show promotes love and unity through the universal language of movement and music.

Nowruz is the Iranian new year, celebrated at the exact moment of the spring equinox. The name means “new day”. The holiday dates back more than 3,000 years and was shaped by people of the Zoroastrian faith, thought to be the world’s oldest religion. The Nowruz dance is part of that 3,000-year-old tradition with love, joy, renewal, and a deep tie to nature at the heart. The Story of Nowruz is a celebration of this tradition.

The Nowruz festival is still celebrated by millions of people in 17 different countries across the West and South Asia as a time to forgive and to heal. The festival involves jumping over a series of fires as a cleansing ritual to get rid of physical, emotional, and societal ills from the past year. It is a tradition that lasts 13 days and is celebrated with friends and family.

The Niosha International Conservatory of the Arts (NICA) decided to start with the story of Nowruz because it is a message of love and unity to share with people of the world. Nowruz is a celebration of new beginnings and promotes the values of peace and solidarity between generations and within families. The abundance of positive messages marks a time that celebrates love and friendship among peoples and different communities.

Niosha Nafei-Jamali, the founder of NICA, said the show is coming together beautifully. It will engage children, youth, and older generations, including their parents and grandparents. Nowruz is like a bridge that connects generations.

“We honor tradition with an evolved and new twist. In a sense, we see Nowruz as what it was, what it is now, and what it can be. Tradition, modernity, and future coming together — enjoyed by all generations together,” said Jamali. “In this moment in time, The Story of Nowruz is a beacon of hope. It’s a symbol for looking forward with an open heart, with hopes of being together again. As we celebrate the renewal of the cycles of nature, we, too, focus on renewal within ourselves. Let us refresh our spirits and embrace one another again.”

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About the Niosha International Conservatory of the Arts

It is the vision of Niosha International Conservatory of Arts (NICA) to serve as a platform for promoting unity among all cultures through Art. Art of Dance, Art of Music, and the Art of Theater is a connector, a common theme across nations that delivers joy and unity while breaking down borders and barriers. This connector can be the bridge between cultures, independent of language and beliefs, to link and unify us all together so that we may embrace our differences, strengthen our core and shine a light on our profound similarities. The unification of individuals, communities and societies leaves everlasting positive effects in many areas of one’s life for all to benefit from. There is no better way to achieve this process than through the harmonious and jubilant world of the Arts. Art is a powerful tool of communication that greatly influences the fundamental sense of self. The success of NICA is the success of the entire community, as all will be able to delight in its work.

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