The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
With that, Nielsen has identified three areas of focus advertisers in the CPG and retail industry can leverage in 2022—budgeting and growth, measurement and targeting—to mitigate the impact of external circumstances and drive success for brands. Download our Navigate the Top Challenges Facing CPG and Retail Advertisers in 2022 report to learn how these areas of focus can bolster your brand’s success in 2022 and beyond.