The global laptop messenger bags market is expected to value at USD 636.3 Million by 2027, according to Grand View Research Inc., Laptop messenger bags are popular among consumers for their ease of carrying and lightweight. Prominent market participants have been focusing on employing high-end technology to manufacture lightweight fabric due to growing consumer interest in lightweight laptop bags. Furthermore, increasing global fares on luggage, coupled with weight limitations enforced by various airlines, are driving the demand for lightweight laptop carry cases, including messenger bags.
Laptop messenger bags are popular owing to features, such as GPS tracking, multiple storage options, and inbuilt USB charging port. Market players are expected to use advanced technology to target a wide variety of customers, including millennial. In this respect, smart laptop messenger bags are likely to redefine the product demand during the forecast period. Rising adoption and popularity of sustainable materials is a key trend that has been gripping the market over the years. In this regard, jute-based messenger bags are gaining widespread attention within the industry. Despite the aesthetic appeal of leather-based laptop messenger bags, sustainably sourced bags are likely to gain more traction in the near future, most notably in Europe and Asia Pacific.
The trend of Bring Your Own Device (BYOD) is likely to boost the product demand in the near future, with a sizable number of businesspersons contributing to this trend. However, rising availability of counterfeit products, most notably in the Asian markets, such as China and India, is expected to impede market growth during the forecast period.
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Laptop Messenger Bags Market Report Highlights
In terms of distribution channel, the offline segment accounted for 79.4% share of the overall revenue in 2019
Asia Pacific held the largest share of 34.7% in 2019
Product innovation emerged as the key strategy deployed by majority of market players to stay abreast of the competition.
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Grand View Research has segmented the global laptop messenger bags market based on distribution channel and region:
Laptop Messenger Bags Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
Laptop Messenger Bags Regional Outlook (Revenue, USD Million, 2016 – 2027)
Central & South America
Middle East & Africa
List of Key Players of Laptop Messenger Bags Market:
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About Grand View Research
Grand View Research is a market research and consulting company that offers market research reports, syndicated and customized reports. The company is headquartered in San Francisco, California. It offers client engagement for business consulting and market intelligence from various domains. The clientele is based across various countries with queries coming from more than 50 industries worldwide.
Grand View Research helps its clients to make informed decisions by helping them understand current trends and scenarios. Every year Grand View Research accomplishes more than 300 multi-country market studies to optimize consulting for clients.
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