Kombucha Market Outline:
Market Research Future (MRFR) expects the kombucha market worth to be more than USD 7.0 Billion by the end of 2027. Between 2020 and 2027, the market shall record a striking growth rate of 19.5%, adds MRFR.
Growth Boosters and Impediments
Kombucha helps bolster body functioning, and digestive health, and helps augment mood along with energy levels. kombucha’s escalating preference among consumers is in response to its unique taste and flavor as well as the fizziness. The consumption rate is also surging owing to the beverage’s ability to treat arthritis, and cancer, along with numerous degenerative disorders. Other benefits include facilitating body detox, fostering metabolism, and connective tissues while alleviating headaches.
Most of the vendors are investing substantially in product innovation to meet the surging consumer inclination toward functional, tasty and healthy beverages. Other tactical measures taken up by the brands include advertising on social media. Social media channels bolster the brand awareness among people, and are, therefore, experiencing a strong demand among most of the players. Meanwhile, the aesthetic packaging of the products and infusion of different healthy ingredients, as well as flavors such as lemon, ginger, berries, and coffee, spark the interest of the consumers. Brands are forming alliances with various distribution centers, such as health stores, hypermarkets, and supermarkets, to augment their presence in the worldwide industry.
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The incredible expansion rate of the global retail industry paired with the soaring popularity of e-commerce channels will prove to be great business opportunities for the manufacturers. Renowned firms are increasingly choosing online channels to sell their products, given the low expenditure in comparison to the conventional retail outlets.
The major kombucha types available in the worldwide market include green tea, black tea, and more. Out of these, green tea should gain maximum traction in the years ahead, due to the host of health advantages in conjunction with surging health awareness across the globe.
Packaging-wise, the key segments can be metal, glass, plastic, and more. Plastic packaging will be the top segment in the following years.
Kombucha is available on store-based and non-store-based distribution channels.
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North America is the biggest shareholder in the worldwide market for kombucha, headed by Canada as well as the United States. Both these economies have a vast number of eminent manufacturers, coupled with mass-preferred foodservice brands including Starbucks that sell kombucha under their own labels. The majority of the brands strive to cater to the constantly rising demand for excellence and are trying to further establish themselves in the kombucha industry.
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