Kepler Group Acquires Napkyn Analytics to Help Clients Fully Leverage Google Marketing Platform

The move comes as advertisers are increasingly leveraging first-party data to stay connected with consumers in relevant, meaningful ways, and are consolidating that activity on core platforms like Google, Adobe and Salesforce. Napkyn has experience with all of those platforms, with a disproportionate level of expertise regarding Google Marketing Platform, for which it is a Premier Solutions Partner. Read More