The continuous brand option is now available. Based on our robust market research system, we have designed this solution to enable companies to monitor their brand awareness and brand perceptions daily.
Brand Auditor makes it easy, effortless to collect daily feedback from your target customers if they know or brand – and if they know it, what do they think about it?
What can you measure with the continuous brand awareness and perceptions audit?
As indicated in the name of this audit type, the system enables you to measure brand awareness and brand perceptions.
Brand awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions. Improving brand awareness and share of voice are critical components of demand generation.
Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does. Brand perception comes from customer use, experience, functionality, reputation, and word of mouth recommendation – on social media channels as well as face to face.
Primary insights are:
- Daily rand popularity
- Daily rand awareness
- What people like and dislike
- The daily ratio of positive and negative perceptions
How does it work?
In a nutshell, our system distributes micro-surveys based on random device engagement technology to audiences defined by you – collecting as much as daily feedback you placed an order for. Depending on the size of your audience, our system can collect up 100,000 responses daily for each campaign. The results are summarized and visualized on a dashboard that you can access online.
Your target respondents are reached primarily on their mobile devices, when they use apps, watch YouTube videos, or browse the internet.
This first-hand data collection guarantees significantly better quality insights compared to wild guesses and social listening tools.
Who is this for? Which companies can use continuous brand awareness measurement?
Continous brand monitoring is for any company that would like to keep an eye on brand performance. This is necessary when marketing, brand building, and advertising functions are outsourced to marketing agencies – and the management wants to measure how marketing investment contributed to brand awareness and perceptions.
Another typical use of continuous brand monitoring is to track brand awareness in multiple regions and target customer segments. Brand Auditor makes it easy to set up dashboards for each brand measurement campaign.
Our solution has been optimized for small and medium-sized businesses. With reasonably low market research investment, Brand Auditor offers focused information, flexibility, and helpful support for any company that wishes to measure brand awareness and perceptions.
How much does it cost? What payment methods are available?
The cost of continuous brand auditing is based on how many responses you acquire. At any time, clients can adjust their daily market research budget and targeting. However, for new target segments, we recommend setting up a new campaign and dashboard.
Similar to Google Ads and Facebook Ads, response prices will vary based on the target audience, target location, and response rate. Typical response cots in North America and Canada are between $0.2 and $0.5 per valid response. In Europe, the average CPR (cost per response) is between $0.3 and $0.6.
The minimum daily budget is $10 (USD). Calculating with the lowest average CPR, this will be sufficient to collect 40-50 valid responses daily.
Continous brand audit customers will be billed monthly, based on the volume of responses they acquired. In the first few days of every calendar month, clients receive an invoice for their usage in the previous month. Payment options are credit card, PayPal, or bank transfer.
To prevent the abuse of the system, and avoid financial risk, we might issue an invoice before the end of the month if excessive use is detected.
Can I pause or cancel the continuous market research campaigns?
Yes, you can pause or cancel any time. Should you cancel a campaign, you will be billed immediately for your outstanding market research costs.
In case you pause a brand audit campaign, you will be invoiced for the monthly usage at the beginning of the next month.
Are there any upfront fees?
$250 (USD) is payable upfront for each dashboard and campaign. This will be deducted from the first invoice.
How to get started?
Visit this page to learn more about continuous brand auditing and fill out the form at the bottom of the page to indicate your industry and number of monthly responses. We will get back shortly with further information and the next steps.