International Fashion Week Dubai Makes History; Being the First Fashion Week to Convert Into NFT’s

Cheryle Dias, Reselda Dias, Yaqoob Al Ali, HH Sheikh Mohammed Bin Maktoum Al Maktoum, Sheikh Yousef and Wasim Mandil
Leading Dubai fashion show, International Fashion Week Dubai, announces the addition of NFTs into the fashion week with plans to move ahead into eCommerce.

International Fashion Week Dubai remains one of the biggest fashion shows in Dubai and probably worldwide, and the event recently achieved a landmark feat with the introduction of NFTs. The move comes after the grand success of International Fashion Week Dubai (IFWD), with plans to enter into eCommerce following the event’s first b2b session which was attended by buyers, investors and brands of IFWDS13. 

“We are thankful to all the people who have made this event a grand success. This year, organizing the International Fashion Week Dubai was tough, especially after the Russian- Ukrainian crisis. We got full support from IFWD, and all our team members and sponsors pulled together to make the event proceed smoothly. Today we can proudly say that the IFWD has grown into a phenomenon that has brought all the fashion lovers in the world together on one stage.” – Ms Cheryle Dias, Founder and Managing Director. “Season 13 of IFWD was spectacular and we are getting ready for season 14 of IFWD in November 2022.”

Wasim Mandil the media icon and one of the top journalists of the UAE graced the event with his charming personality by entertaining the audience alongside Cheryle Dias ( Mr. Mandil is the official president of International Fashion council)

The fashion industry continues to evolve as brands create pieces to meet the needs of their customers. IFWD has stood out as one of the platforms to help fashion designers showcase their craft. The 2022 edition was even more spectacular, with organizers bringing the fast-emerging Metaverse into the fray by introducing NFTs.

Sponsored by prominent names in the world of fashion like Galeries Lafayette Paris and attended by royal families and several people of importance, IFWD fashion week sets itself as one of the biggest fashion weeks in Dubai, the middle east, and GCC. The 2022 edition of the event started on the 17th of March, with the International Fashion Council and The Opulence Events LLC coming together to kick off the Luxury Red Carpet Event.

The event started with the exclusive opening gala dinner graced with the presence of prestigious royal families from various countries such as HH Sheikh Mohammed Bin Maktoum Al Maktoum and Her Highness Sheikha Jawaher Khalifa Al Khalifa. IFWD Season 13 Fall/Winter 2022 featured regional and international designers worldwide, with support from Galeries Lafayette Paris, IRIS luxury lounge, Mongolia Tourism, Roku, Fashion TV, Amazon Fire Tv USA, Fashion Icon TV, Khaleej Times, and a host of others. The 4-day grand event saw a plethora of fashionistas and influencers come together to celebrate the Fall/Winter 2022 collection in person at IFWD S13. 

The designer collections at the event include Walid Ataullah (Lebanon), Juan Gerardo De Lascurain Gossler (Mexico), Khaleej Times, La Vitta Pre Te by Marxena (Poland), Galla Maison by Nicoletta Gall (Romania), Uzbekistan designers (Sawkele Boutique Atelye, Ideal, Indifri Couture), Hanayen Emirati Abaya, Huzior Galleria by Iwona Huzior (Poland), Butterfly Couture by Rashida Yamani (India), Marlu, Noza Nova by Paulina Lecka (Poland), FUSSÉT, Amstone Amber (Poland) and others.

Galeries Lafayette Paris, the event’s headline sponsor, has partnered with IFWD for two seasons in Dubai, which will also move to International Fashion Week Paris during IFWP in September 2022. Galeries Lafayette is a high-end French department store chain and the largest in Europe, housing over 3500 brands across multiple categories.

IFWD adds to the excitement by launching an e commerce marketplace where ifwd brands and designers can profit from sales. The official B2B forum was also introduced to the event as a dedicated day, allowing all participating businesses to engage with genuine buyers, investors, and media.

International Fashion and Excellence Awards were also presented to the 20 most influential designers during the show. The event came to a climax at a grand after-after party event organized with the collaboration with IRIS Luxury Lounge. International Fashion Week Dubai Season 13 was an extraordinary show and proved to be the best and the Biggest Fashion Week in the world.

Cheryle Dias has made this show the ideal example in the world of fashion weeks, with her professionalism and excellent organization skills, which can be seen through the event’s success.

For further information about IFWD visit,

Media Contact
Company Name: International Fashion Week Dubai
Contact Person: Media Relations
Email: Send Email
City: Dubai
Country: United Arab Emirates