Industrial journalist TR Cutler recently predicted major changes for manufacturing associations in 2022. According to Cutler, “This year portends much deeper engagement and participation as industry is redefining the very nature of networking in a COVID impacted world.” Read the full article in the February issue of Manufacturing Outlook magazine here.
From NAM (National Association of Manufacturers) to NIST’s MEP (Manufacturing Extension Partnership), from states’ manufacturers’ organizations to sector specific manufacturing memberships, every industrial association offers something of value and unique features, advantages, and benefits. Cutler asserted, “In a Zoom remote world, interaction with colleagues, contemporaries, and customer prospects are reasons to consider joining an association.”
Manufacturing association members gain insights about what buyers want and are expecting from vendors. Customer pain points addressed by products and overcoming misconceptions about products and services are best solved outside of a sales pitch. Associations gather data regarding trends, market insights, go-to-market strategies, and pricing analysis to strengthen new product launches.
Competitive analysis provides insight how to win sales or explain why sales are lost. Only in the open collegial conversation and research process can manufacturing association members gain better understanding of their place in the market. Brand perception in areas such as quality/reliability, innovation, ease of use/changeover, pricing, TCO, service, and support help to clarify or correct perceived value propositions.
Thought leadership from manufacturing associations allow members to provide customers with exclusive market insights. Most associations also provide market intelligence to share with customers strengthening members’ industry authority. These data inform trends to guide future strategies and planning.
Jacket Media is the parent company of Manufacturing Outlook magazine. The publication highlights current manufacturing trends.
Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
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