FORT LEE, N.J. – August 24, 2023 – MyRegistry, the largest universal Gift Registry and Gift List software provider in the U.S., is thrilled to announce a new collaboration with VOW for Girls, a nonprofit organization focused on ending child marriage worldwide and improving gender equity.
In response to the increased need for innovative fundraising techniques for nonprofits, MyRegistry has become a preferred choice for organizations looking to maximize donations through online Gift Lists. This community effort with VOW for Girls underlines MyRegistry’s commitment to using its platform for social good and demonstrates the functionality of their system for charitable giving.
MyRegistry.com’s nonprofit solution offers a unique and powerful donation Gift List platform that allows nonprofits to effectively harness the support of their donors through in-kind donations, as well as monetary contributions for the organization’s discretionary use. Charitable giving in the U.S. surpasses $400 billion annually, and MyRegistry’s Gift List is designed to communicate an organization’s specific needs directly to donors, ensuring that every contribution is targeted, valued and tailored to further the organization’s mission. The platform’s “universal” feature allows nonprofits to add items from any retailer globally, making it a versatile tool for organizations. This flexibility, combined with the ability to integrate existing wish lists from major retailers to create a hub for all donation needs, positions MyRegistry as one of the most comprehensive and user-friendly solutions for both organizations and donors.
In addition to MyRegistry’s nonprofit services, individual users can register for donation funds on their registry or Gift List. With more than 1.5 million charities to choose from, users can select a cause they’re interested in and easily add a Charity Fund to their registry; friends and family can then make donations without ever leaving the platform, and nonprofits can directly access the donated funds via PayPal.
Courtesy of Hannah Busing via Unsplash.
In fact, VOW for Girls stumbled upon MyRegistry through a wedding registry. Caitlin Banga, director of community fundraising at VOW for Girls, discovered MyRegistry through a bride who had added a VOW for Girls Charity Fund to her wedding registry and saw its potential to enhance the organization’s fundraising efforts. “What I really loved about this platform is that it allows brides to give directly to organizations,” Banga explained. “Many other platforms have an extra step that often doesn’t allow the charities to use the funds in the way they were supposed to be designated. That was really interesting to me when I came across this registry.”
MyRegistry’s approach fits seamlessly into VOW for Girls’ mission of galvanizing the wedding industry, event professionals and engaged couples to support girls whose futures are under threat. And with 12 million girls a year forced to enter child marriages before the age of 18, challenging the status quo is more important than ever.
As part of their strategy to end child marriage, VOW for Girls funds local organizations serving at-risk girls.Current partners work to help girls remain in school, provide job training, health education and empower girls with valuable information about their rights. Tara Cruise, director of corporate partnerships at VOW for Girls, explained: “The goal is that every girl gets to live out the life that she wants, own her future and choose love on her own terms.”
Through grassroots, community-based solutions and donations from brands, couples and wedding professionals, VOW for Girls has invested in over in six countries (with 10 to 12 additional countries being added in 2023) with 100 percent of raised funds going directly to efforts to end child marriage. From covering school fees to job training, VOW supports locally-led solutions that can best help girls build bright futures and create a world where all girls can thrive.
MyRegistry.com is the largest universal Gift Registry and Gift List software provider that allows consumers to create one centralized registry or Gift List for any gifting moment, from milestone events like weddings and baby showers to birthdays, holidays and housewarming occasions. We make it easy for friends and family to get you the gifts you really want while saving retailers the hassle of dealing with returns with our easy to implement technology for both consumers and retailers. MyRegistry.com – All stores, One registry.®
About VOW for Girls
VOW for Girls is a vow for the future. Founded by Mabel van Oranje, an avid human rights activist, and Darren Walker, the president of the Ford Foundation, VOW for Girls envisions a world where no child is ever a bride. The international child marriage crisis is significantly under recognized and underfunded, and VOW for Girls is working to raise funds and awareness to support community-led organizations undertaking the powerful work of safeguarding girls’ futures. VOW for Girls partners with the powerful wedding industry, brands, and individuals to lead the growing global movement to end the child marriage crisis. Since inception, VOW has supported over 175 underfunded, yet effective, community-led organizations that advance girls’ rights by providing education, job training, and vital life skills. An estimated 260,000 girls have been directly impacted by VOW’s efforts across Latin America, Africa, and Asia.
Visit vowforgirls.org to learn more and follow along at @vowforgirls on all social media platforms.