Global Facial Wipes Market Size Hit USD 5,579.8 Million at CAGR of 8.3%, in 2030 | Reports and Data

Reports and Data
Facial Wipes Market Size – USD 2,700.0 Million in 2021, Market Growth – at a CAGR of 8.3%, Market Trends – Investment in R&D to create facial wipes with unique fibers.

The increasing need for preventing facial acne and oily skin are key factors driving market revenue growth

The global facial wipes market size was USD 2,700.0 Million in 2021 and is expected to register a revenue CAGR of 8.3% over the forecast period, according to the latest report by Reports and Data. Market revenue growth is expected to be driven by growing demand for cleansing and makeup removal wipes.

Face wipes are produced by the cosmetic industry. By using these wipes instead of any other product, end users frequently clean their faces of dirt, oil, and other impurities. The demand for facial wipes has grown over time as a result of their simple application and convenient packaging. The global market for facial wipes is creating new opportunities and learning how to incorporate new features that will increase sales and improve the usage of facial wipes.

Many people are choosing skincare products because of the convenience and on-the-go solutions that these wipes provide. Consumers are moving toward pre-moistened facial cleansing wipes due to the increased emphasis on maintaining personal hygiene which will be a key driver for the facial wipes market revenue growth. Additionally, as consumers look for more specialized solutions for their face skin requirements, facial wipes with specific uses, like makeup remover wipes, will also gain popularity in the coming years.

Companies profiled in the market report are Beiersdorf AG, The Estée Lauder Companies, Johnson & Johnson Private Limited, Kimberly-Clark Corporation, Unilever plc, Burt’s Bees, LVMH (Moët Hennessy Louis Vuitton), Amway Corp., The Procter & Gamble Company, and Lenzing AG.

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Some Key Highlights From the Report

The oily skin segment revenue is expected to account for the largest share over the forecast period. Oily skin is mostly caused by an excess of sebum, the skin’s natural oil. Sebum is produced by the sebaceous glands and, while it is healthful and normal, too much of it can block pores and increase the probability of spots or acne. Face wipes for oily skin are an excellent way to swiftly and easily clean the face of any pollutants or excess sebum without having to get it wet or go through the full washing, cleansing, and toning process. When users are feeling greasy or grimy but do not have access to full washing facilities, using face wipes for oily skin is a terrific way to freshen up on the move.
The wet facial wipes segment revenue is expected to register a rapid growth rate over the forecast period. Wet facial wipes are also useful for balancing the pH levels of the skin, eradicating bacteria and bad odors, gently cleansing the face, and enhancing personal hygiene. Wet facial wipes lessen redness, rubbing, and irritation of the skin. They also serve as an exfoliant by removing oil, dirt, and other impurities from the skin.
The online segment accounted for largest revenue share in 2021. Leading facial wipe manufacturers expect that an increase in sales of facial wipes through online distribution channels, particularly on manufacturer-owned websites and on various e-commerce websites such as Amazon, Walmart, and various other local e-commerce portals around the world, will create immense opportunities. Demand for facial wipes on different online retail channels is expected to increase in the near future as a result of the attractive offers and better discounts offered by top online facial wipes retailers to clients.
The market in North America is expected to register largest revenue share in the global facial wipes market over the forecast period. In terms of excessive use of facial wipes, the U.S. is the leading country worldwide. Leading producers of moisturizing wipes are investing in R&D to create wipes with unique fibers that are more durable than the current synthetic polymers. The competitive environment in the market is getting more intense because of the strategically priced value-added benefits and multifunctional features of these wipes. The increasing number of potential buyers in the U.S. is expected to drive revenue growth of the market.

For the purpose of this report, Reports and Data has segmented the global facial wipes market based on type, product, distribution channel, and region:

Type Outlook (Revenue, USD Million; 2019-2030)

Acne-prone Wipes
Sensitive Skin
Oily Skin
Dry Skin

Product Outlook (Revenue, USD Million; 2019-2030)

Dry Facial Wipes
Wet Facial Wipes

Distribution Channel Outlook (Revenue, USD Million; 2019-2030)


Regional Outlook (Revenue, USD Million; 2019-2030)

North America
Latin America
Middle East & Africa

Key Takeaways of the Global Facial Wipes Market Report:

A comprehensive overview of the global Facial Wipes industry.
Accurate market projections in terms of market size, share, and volume.
Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
Deep-dive analysis of the upcoming market trends.
Qualitative and quantitative analyses of the global Facial Wipes market.
Elaborate study of the leading regional markets in the global Facial Wipes market.
Complete overview of the market’s competitive landscape.
Brief look at the company profiles and portfolios.

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