The global Enterprise Mobility Management market size is expected to grow from USD 16.6 billion in 2020 to USD 63.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 25.1% during the forecast period. The major driving factors in the EMM industry are rising demand for public safety and security to boost the adoption of EMM , and high adoption of EMM across hospitals and medical facilities.
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Increasing use of devices and data by companies to know more about their core business processes driving the adoption of managed services segment of EMM platforms during the forecast period
Managed services are offered by third-party vendors that manage software and solution updates. These services help organizations monitor various endpoints and ensure that security policies are appropriately configured. Organizations that opt for managed services are able to receive scheduled reports on various devices. Managed services also provide access to industry best practices and deep-rooted transformation expertise without impairing the internal operations of organizations. They offer technical skills that are required to maintain and update the software in the EMM solution.
Rising need to secure data by large firms to drive the demand for on-premises to hold a larger market size
Data security concerns among the end-users is contributing to the higher adoption of on-premises EMM solution globally. The on-premised EMM solution is majorly deployed by the large organizations as it has better ability to invest. Moreover, large firms have wide variety of business segment with serving to broader geographical reason hence data security is of utmost importance.
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The major EMM vendors include IBM (US), Microsoft(US), Cisco (US), BlackBerry (Canada), VMware(US), SAP (Germany), Citrix (US), Matrix42(Germany), MobileIron (US), Nationsky (China), Snow Software(Sweden), Sophos (UK), SOTI (Canada), Codeproof (US), Netplus Mobility (US), Hexnode (US), ManageEngine(US), Miradore (Finland), Quest Software (US), Ivanti(US), Scalefusion (India), 42Gears Mobility Systems(India), Social Mobile (US), AppTech (Switzerland), and Jamf (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product launches, to further expand their presence in the global EMM market. Partnerships and new product launches have been the most dominating strategy adopted by the major players from 2018 to 2020, which has helped them innovate on their offerings and broaden their customer base.
Microsoft develops software, services, devices, and solutions to compete in the era of intelligent cloud and intelligent edge. With the increase in investments on a mix-reality cloud, Microsoft enables its customers to digitalize their business processes. The company’s offerings include cloud-based solutions that provide customers with software, platforms, content, and deliver solution support and consulting services for its clients. Its product offerings include Operating Systems (OS), cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. Microsoft’s offering of platforms and tools helps drive the productivity of small businesses, competitiveness of large businesses, and efficiency of the public sector. It works on three pillars, which include privacy, cybersecurity, and responsible AI, to provide tools and frameworks for its customers to encourage policy change. The company focuses on investing in data centers and other hybrid and edge infrastructure to enhance its service offerings. Microsoft operates in three segments that include productivity and business processes, intelligent cloud, and more personal computing. The company caters to a wide range of verticals, including finance and insurance, manufacturing and retail, energy and utilities, media and entertainment, public sector, healthcare, and IT and telecommunications. It has a geographical presence in more than 190 countries across North America, APAC, Latin America, MEA, and Europe.In the EMM market space, the company offers Microsoft Intune. Microsoft Intune is a cloud-based solution that focuses on MDM and MAM. Intune is part of Microsofts Enterprise Mobility + Security (EMS) suite. This intelligent mobility management and security platform protects and secures enterprises and empowers employees to work in new and flexible ways. Intune helps enterprises to securely manage iOS, Android, Windows, and macOS devices with a single endpoint management solution. It further ensures that all the company-owned and Bring Your Own (BYO) devices are managed and always up-to-date with the most flexible control over any Windows, macOS, iOS, and Android devices.
AirWatch was an Atlanta-based provider of EMM software and standalone management systems for content, applications, and email. In February 2014, VMware acquired AirWatch. In the EMM market, the VMware AirWatch offers its flagship product called WorkSpace One, an EMM software, which aims to protect corporate applications and data accessed from any device on any network. Workspace ONE is powered by UEM (formerly known as AirWatch). Workspace ONE UEM helps organizations manage the full lifecycle of any endpoint, such as mobile (Android, iOS), desktop (Windows 10, macOS, Chrome OS), rugged, and even IoT (Linux and others) in a single management console. Workspace ONE UEM is powered by AirWatch technology that supports all mobility use cases: corporate-owned, BYOD, purpose-built, or shared devices. Workspace ONE UEM can be easily integrated with existing enterprise infrastructure, and enterprises can gain visibility across mobile device deployment. The product supports Apple iOS, Android, Chrome OS, BlackBerry QNX, and Samsung Tizen. The EMM suite is available for on-premises deployment or as a cloud service.
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