• Survey Research Shows Who Would Hungarians Like to Win the 2022 Elections

    Survey Research Shows Who Would Hungarians Like to Win the 2022 Elections

    Scope of research The research was targeted to a broad audience in Hungary between 21 and 65 years old. Respondent was asked a question about who they would like to win the 2022 election. 3 answers were offered, which were in random order: Viktor Orban, the current prime minister Peter Marki-Zay, candidate of the united opposition Someone else Key research results: Over 49% of respondents would be happy for someone else instead of Viktor Orban or Márki-Zay 35.4% of respondents would like to continue having Viktor Orban as prime minister in the future 15% would vote for the opposition leader

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  • Public Survey Research Reveals Which Demographic Segments Support Migration in the EU

    Public Survey Research Reveals Which Demographic Segments Support Migration in the EU

    Scope of research The research was targeted to a broad range of respondents in Austria, Spain, Sweden, France, Poland, Germany, Slovakia, Hungary, Italy, and Greece. Key research results: 26.5% of respondents accept migration 17.5% of respondents accept migration if it’s legal Over 56% of respondents do not support any form of migration Migration is least supported by EU citizens between 40 to 47 years old Migration is most opposed in Hungary and Italy Migration is most supported in Germany and Austria Singles are more accepting than people in marriage or relationship Migration is most supported by low and mid-income people

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  • Why Do Vietnamese Mega-Companies Struggle to Gain Popularity on Domestic and International Markets?

    Why Do Vietnamese Mega-Companies Struggle to Gain Popularity on Domestic and International Markets?

    With industrial capabilities so advanced that the country is a choice for high-prestige companies, how come Vietnam fails to export its own brands, and at the same time fails to impress Vietnamese consumers with domestic brands?

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  • Fresh Market Research Results Show Where People Plan to Travel in 2022

    Fresh Market Research Results Show Where People Plan to Travel in 2022

    Turkey, Thailand, Italy and Mexico are among the top destinations for for US, UK, German and French travelers.

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  • The Sad Reality of Incentivized Market Research Platforms

    The Sad Reality of Incentivized Market Research Platforms

    Imagine that you just paid $1,000 or more for survey research on SurveyMonkey, Google Surveys, or another survey website. Your results are in, and you are excited to make use of all that interesting data to improve your business. How would you feel to know that around 80% of your respondents were broke students (or bots) who only took your survey to get paid a few cents, likely not even being qualified to answer? Yes, this is real. People sign up for paid survey platforms to get click-through incentivized surveys. You don’t need to dig deep, just look it up

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  • What Is a Micro-Survey and How to Use It in Market Research?

    What Is a Micro-Survey and How to Use It in Market Research?

    The times of long surveys are long gone. People only spend their time answering 10+ something question surveys to get paid for it. If you are planning to launch a survey campaign with more than 5 questions expecting genuine answers then you are in for a challenge. What are micro-surveys? For the past 10 years, modern SaaS companies use micro-surveys to improve their products and to assess business opportunities by identifying pain points and demands. Micro-surveys are very short, 1 or 2 questions surveys that don’t take more than a few seconds to answer. Using micro-surveys not only increases engagement

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  • How People Book Hotels in 2022? What Gets Attention and Which Channels People Prefer?

    How People Book Hotels in 2022? What Gets Attention and Which Channels People Prefer?

    In collaboration with hospitality consulting team Daniel Diosi & Partners, we recently completed an analysis to gain deeper understanding of how people book hotels in 2022. The 2,017 response survey was targeted to people in he United States between 18 and 65 years of age, who recently returned from a trip. The research results can be viewed here: https://datastudio.google.com/reporting/14760ebe-069b-42c0-b696-a65c32e9b643 What did this research cover? The survey had two main focuses. First is to analyze what attributes and factors make people like and book a hotel. The second part of the research was about organizing data to understand preferred booking channels

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  • A Brief Overview of Market Research Fraud

    A Brief Overview of Market Research Fraud

    Response fraud is a form of cybercrime and a constant nuisance for the steadily growing online portion of market research. Fraudsters participate in online surveys to get the monetary incentive offered for their time without providing genuine answers.

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  • How to Do a Competitor Analysis With Competitor Analyzer?

    How to Do a Competitor Analysis With Competitor Analyzer?

    As the name suggests, Competitor Analyzer is a competitor analysis tool that lets you reveal brand-related information about competitors, similar companies, or practically any organization.

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  • How to Measure Market Research ROI? Is Market Research a Good Investment?

    How to Measure Market Research ROI? Is Market Research a Good Investment?

    Investing in various forms of research can be a game-changer for new businesses and SMB-s, and thankfully more and more entrepreneurs realize it. Market Sampler is for these entrepreneurs.

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