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Brand Management Market & Economy News Personal Brand

Personal Branding Tips for Consultants. Why Consultants Need a Personal Brand?

Before talking discussing personal branding tips, let’s pause for a second and ask the most important question. Why do you need a personal brand as a consultant?

Because people don’t like to work with assholes. When a team chooses a consultant to work with, they will not only evaluate their professional background but also how the person will fit into the culture of their company. Not everyone is a good fit, so they will definitely check out who they want to work with.

Your personal brand communicates who you are as a consultant, your work philosophy, way of doing things, and core values. Having these pronounced in your personal brand and marketing communication will not only help you to attract more clients but also attract clients with who you will enjoy working.

You might want to check out two of our audits that can help you to understand what people like and dislike about your personal brand.

Most people confuse marketing with branding. Marketing tools focus on connecting with the target audience to convince them to purchase products or services. The main aim of marketing is driving sales. Branding is all about defining who you are. It also entails communicating your mission and values to influence the public perception of you. Personal branding drives recognition and loyalty. As a consultant, you need both. Better even, you have to start with personal branding strategies that will foster trust with prospective clients and help you in your marketing efforts. Let us look into some personal branding tips for consultants:

Tell your story

As humans, we desire connection. One of the best ways to connect with your prospective clients is by telling your story. Create an authentic narrative that speaks about your passions and the various adversities and uncertainties you have endured getting where you are now. Your audience wants to know that you are human. You can share your story on social media platforms or your website. Consider your profession and identify the people that you would want to reach. Identifying their interests and motivations will help you know what things about yourself they will find relevant.

People buy from people, and your potential clients want to work with someone they feel they know well. The only way you can let them in and make them understand your prospects is by telling your story. Talk about the formative experiences that have molded you into who you are and the challenges you have overcome to serve your clients better. Your narrative does not need to look like a resume. Make it engaging and authentic. You could create a simple elevator pitch that captures your experiences in a few words.

Have a Unique Value Proposition

People notice the things that stand out. Out of all consultants in your field, why should a client pick you? Your distinctiveness is what makes you memorable. Create a Unique Value Proposition (UVP). Your UVP should highlight the unique characteristics that make you stand out from the crowd of consultants. You can start by identifying your strengths and your distinct abilities. What are the achievements you have enjoyed as a result of those strengths? What do people compliment you for mostly? Your unique feature could be your personality. You do not have to be bubbly, gregarious, and outgoing to build a positive public impression. Some people prefer to work with people that are quiet and self-effacing. That could be your unique selling point. Your distinctiveness could either be in what you deliver or how you convey it. You are more likely to draw more people and build credibility with your authenticity.

Establish a solid social media presence

People need to be able to find you. The increasing number of social media users makes it the best place to grow your brand. People go to social media when researching people, products, or services. Your target clients will not trust you if they cannot find anything online about you. You can conduct a personal brand audit to know what your potential clients think of you and the services you offer. It will help you optimize branding, content, and communications to boost your reputation.
Potential clients are more likely to trust your expertise when you have a consistent brand offline and online.

Use testimonials

You can always say nice things about yourself, but it is always better to have someone else sing of your praises. In this social media era, testimonials and recommendations are critical for building a powerful personal brand. People trust recommendations even if they are from people they do not know. They want assurance that they are not the only ones using a product or service. No one wants to go alone when making a decision. To build your personal brand, you need to gather testimonials from clients.

Testimonials will build trust and validate your credentials. You can ask for feedback at the end of successful projects. Your clients are more likely to leave enthusiastic and glowing reviews when they are still thrilled with the results of your work. Ensure that the process of submitting feedback is simple. Your clients are busy and may not have the time to sit in front of a blank page to leave a testimonial. You can use online forms that are less intimidating or time-consuming.

Create a personal website

A website is an excellent touch for building your personal brand online. Your website can be the place where you talk about your services and your Unique Value Proposition. You can also have a portfolio of your work on the website. Create content that is relevant to your industry and post it on your website.

Creating content will establish you as a top expert in your field and boost your credibility. You can even build a community by asking people to sign up for your newsletter and join the mailing list to get your articles. Ensure that your website is user-friendly and visually appealing. You can use Squarespace or WordPress to build your website. 

Niche down!

If you wish to become a successful independent consultant, you need to find a specific area within your domain of expertise and own it. Having a niche gives you a competitive advantage since it differentiates your offers from other consultants in your field. Narrowing your focus not only differentiates you in a crowded market but also gives you the potential to dominate an entire segment of the market.

A narrow focus demonstrates expertise in that particular sector. It shows that you have an in-depth understanding of your client’s unique needs. To carve a niche, you should start by brainstorming all the areas you could offer consulting services. After brainstorming, evaluate your experience and expertise against three factors- joy, money, and expertise. Which one gives you the most pleasure? Which is more profitable? Finding a balance between these three factors will help you determine your unique niche.

Wrap up

As a consultant, you represent both yourself and the business. An authentic and consistent personal brand is essential for the growth of your career. Your personal branding strategies should be the guiding light for all your decisions and behavior as a consultant.

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Market & Economy News Personal Brand

Personal Branding Tips for Speakers and Coaches

Before getting into this article, let’s address the elephant in the room. As a professional speaker or coach, your personal brand and reputation are everything. The demand for your involvement depends mainly on these two factors, so managing your personal brand well is a top priority.

Sought-after speakers are in demand because people want to see and listen to them. Is it because of what they say? Partially. Is it because of their professional competencies? Maybe. Or is it because they simply like them? Most definitely. This is the power of personal brand management.

You might want to check out two of our audits that can help you to understand what people like and dislike about your personal brand.

Whether intentional or not, everyone has a personal brand. Yes, your personal brand constitutes your unique skills and core values. It is what the world around you thinks of you. Any interactions you have, be it online or offline, are the building blocks for the reputation people will have of you. Therefore, it is necessary to intentionally put your best foot forward and grow a positive personal brand, especially if you are in business! As a speaker or a coach, you need a solid personal brand if you are to grow your client base. Keep in mind that if you are not intentional with developing your brand, people will fill in for you with whatever information they gather from friends, internet searches, and social media. So, how do you do it?

Well, here are some personal branding tips for speakers and coaches:

Ascertain your unique value proposition

Developing a good brand involves bringing out the best version of yourself-not creating a new persona or masquerading as someone you are not. To build your personal brand, you need to leverage the things that set you apart from other speakers and coaches. Take advantage of those differences. People tend to remember the things and people that stand out. And that is why you need to have a Unique Value Proposition (UVP).

A Unique Value Proposition is a statement that highlights the unique things that only you offer. If you are unsure of how to create a UVP, you could start by understanding your strengths. What are the areas that you have excelled in the past? What do people compliment you for often? What talents do people say you have? Answering these questions will help you identify things that you are outstanding at and also lays a foundation for determining your UVP.

Ensure that the statement you put out is clear and in a language that resonates with your target clients.

Carve a niche

The world of coaching and speaking is vast. There are several things you can coach or speak about. But the only way to separate yourself from the crowd is carving a niche and specializing in that. What things are you passionate about? Do you prefer solving problems? What problems do you enjoy solving? Is it relationships, spirituality, or career? Do you like making connections? Know what you are good at within the coaching or speaking field.

When developing your personal brand or even marketing yourself, you will angle your messaging towards that specialty. Don’t allow yourself to fall into the background where people do not find anything special about you or your delivery angle. If you do not know what your niche could be, you can start by looking at your area of expertise. If your area of specialization is a bit broad, carve a niche for yourself with how uniquely you work or present yourself.

Tip: Remember, you can always rebrand. You are not tied in perpetuity to that niche that you create now. If you realize that your interests have shifted along your coaching journey, you can reinvent yourself in the new field.

Increase your visibility

You might be the Mozart of coaching and speaking, but if you do not have a solid online presence, you may fail to achieve your professional goals. Put yourself out there where your target audience can find you.

In this digital era, you cannot afford to miss out on having an online presence. Start by creating a good website if you do not have one. Your website should have information about you, your past accomplishments, links to your social media accounts, your UVP and testimonials from your former clients. Your website and social media platforms should not only be about yourself. Try to find a way to add value to your audience.

Develop a content strategy and churn out helpful content in line with your field. Ensure that your content is engaging, insightful, and intentional. You can do a personal audit to gauge what people think of you and your overall brand. You may think, why would I give it all away for free?

Now, providing genuinely helpful content shows your expertise. People will trust you with their money when they see that you are a trusted authority in your area of specialization. Try to share different types of content such as podcasts, webinars, online courses, and infographics. It will pay off in the long run.

Try out video marketing

Talking of boosting visibility, try to showcase your portfolio of work. No one wants to get a coach or listen to a speaker that is not worth their salt. People want to work with people who have a track record of excellence. Platforms like YouTube are perfect for showcasing your previous speeches.

Video content is burgeoning, with YouTube garnering billions of views every day. It is understandable why most people love to consume video content. Videos are engaging, and the format is easy to digest. Incorporating videos in your marketing strategies will grow your credibility immensely.

Network!

Networking plays an integral role in career success in all fields. When you form connections with other people within your industry, you are more likely to improve your skillset and be in the loop with current trends in your area of expertise.

When you grow your networks, it will become easier to get more speaking and coaching engagements. That is because people know you. Your peers are more likely to recommend you to people who need help in line with your area of expertise. As you connect and network, you also get to build your personal brand as a respectable speaker or coach. 

Wrapping up

Your personal brand is your most valuable asset as a speaker and coach. It is a competitive space, and the only way to present yourself in the best light is by creating a sturdy and consistent personal brand. That will build your reputation and grow your credibility with your peers and target clients, as well as help you achieve both your professional and personal goals. It will help you get more opportunities, inspire trust with your audience. You will stand out as a speaker or a coach in your niche.

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Brand Management Market & Economy News Personal Brand

Personal Branding Tips to Improve Your Career

Personal branding is essentially the intentional action of promoting perception about you. Just like in a business, you need to have a reputable and recognizable personal brand if you are to grow to the very top in your career. A powerful personal brand will set you apart from your competition and increase your credibility immensely. The personal branding process requires you to define your unique value proposition and build credibility from your distinctive features. You are perhaps wondering how you can create a personal brand to achieve your career goals. Well, here are some tips that will help:

Know who you are

The first step in building a powerful personal brand is doing an audit on yourself. Reflect on your professional and personal identity. Look at yourself introspectively and come up with a list of your strengths and weaknesses. Know the areas that you excel in, your motivations, the characteristics that you often get complimented on, the roles that seem to drain your energy, and the tasks you tend to need some help with to complete.

To get an accurate view of yourself, you can ask your friends, family, and colleagues to describe you. After understanding the various facets of your personality and expertise, find ways to brand them. Your unique characteristics will help you carve a niche for yourself in your career. Some people find it hard to create a niche because they are afraid of missing out on opportunities. They feel like they are limiting themselves. That is far from the truth.

The narrower your focus and area of specialization is, the more likely you are to differentiate yourself from others and build a career path for yourself.

Having a confused personal brand identity is one of the most common pitfalls of establishing a winning online presence. Have you ever felt that some people are not genuine or come across as weird when trying to promote themselves on Linkedin, trying too hard to look professional or cool? Well, that is the result of a poorly conceptualized and managed personal brand.

Our personal brand audit is a brilliant tool to understand how people see and feel about your online presence.

Have an elevator pitch

An elevator pitch communicates the most crucial aspect of you and your services within a short time. Most people working on building a personal brand make the mistake of forgetting to create an elevator pitch. See, personal branding is all about how you present yourself to the world. It is imperative to create a powerful image of yourself and your work every time. If you do not have an elevator pitch, take the time to create one that describes your story.

You will use it to introduce yourself when you meet people, whether at informal parties or networking events. The elevator pitch will express what you do and who you are. It will also give the direction of your career. Ensure that it is short and captivating. Try not to exaggerate or over glorify yourself. Just be your true self since that makes it easier to connect with people and influence them.

Define your target audience

Your personal brand is all about what others think of you. Ergo, you have to know who you are trying to reach. When you know your target audience, you will create a brand that is appealing to them. For instance, if you have a career in digital marketing, your brand and unique value proposition need to be appealing to recruiters and companies within your industry.

You will focus on building skills suitable for the marketing field. Determining your target audience makes it easy to build a brand that resonates with them. Some people make the mistake of targeting an audience that is too wide. To be an authority and leader in your career, it is best if you choose a niche within your industry. You will advance your career faster when you have a specific focus and target audience.

Increase your online visibility

As a professional, an integral part of your personal brand is having an online presence. It should be easy for people to find you online. Growing your online presence will increase your brand recognition.

Your target audience will think of you as a credible person when they can type your name on a search engine and find you and your portfolio. It is not enough for them to locate you. The information about you needs to be positive and detailed. Any negative things about you could tarnish your personal brand. You can do a personal audit to see what people think about you. It will help answer the question “what is my personal brand?”

Now, remember to always be cautious with what you share. To bolster your online visibility, you could create a website that has a portfolio of your work.

Be active on social media platforms like LinkedIn, which will help you connect with other professionals. Your social media profile should align with your career goals. You don’t want to share things that you wouldn’t want your brand to be associated with. You could also start a podcast that relates to your industry to establish yourself as a thought leader in your field. That goes a long way in building your personal brand.  

Network

To build a reputable personal brand, you will need to gain recognition and exposure. Networking is an excellent way to gain credibility and form meaningful connections. Networking effectively will build your personal brand and advance your career. You should know that 85% of job vacancies are filled through networking. That should help you appreciate the power of networking. If you are looking for a job that will advance your career, you have better chances with networking than with the traditional recruiting process. You can use LinkedIn or try to attend networking events that are relevant to your industry.

Take advantage of professional recommendations

Ask your colleagues and employers to give you recommendations. That is one of the easiest ways to build your personal brand. In the same manner that brands utilize customers testimonials and reviews to advance their brand image, you can use recommendations to grow your personal brand. Find people you have worked with in the past or are currently working with and ask them to advocate for you. These people know your strengths and weaknesses well, and people will most likely trust them when they vouch for you.

Wrap up

The bottom line is to be consistent by creating a brand that is true to you. When your brand is authentic, it will be easy to maintain your values both offline and online. Consistency will increase the efficiency of your personal branding.

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Brand Management Market & Economy News Personal Brand

New Brand Audit for Social Media Influencers, and New Targeting Option to Choose Specific Regions

The past months were quite exciting here at Brand Auditor. The business has been going better than expected, and we have taken strategic steps to establish ourselves on the market by expanding our referral and reseller network. We have also launched a new audit for social media influencers and added new features to our report config tool.

Brand Auditor just turned one year old

We are happy that our market research-based brand evaluation system that we prototyped a year ago has become the go-to brand audit tool for SME-s around the world. Today, reputable marketing consultants recommend Brand Auditor, and various media outlets wrote about our system. But most importantly our customers are very satisfied with our audits. 

Back in the beginning, the concept of Brand Auditor was based on a much more simplistic idea – one that was built to rate various aspects of social media pages. It was called “Rate My Pages”. You might still be able to find some references online. 

As you see, the concept became much more versatile and elaborate since then. Today, Brand Auditor can be used to measure brand awareness, as well as to get crowdsourced consumer feedback of over 60 aspects of brand and marketing communications. In addition, we created a whole new self-service audit configuration tool, so people can configure audits to get the information they truly need. 

Someone called Brand Auditor the “McDonald’s of market research”, as our system brings professional-level market research to an affordable price point, making it available for startups and SMEs regardless of their budget.

Introducing the Social Media Influencer Audit

As mentioned a minute ago, the original idea of Brand Auditor was to let people give feedback on social media pages. We already had an audit aimed at brand and corporate social media pages, as well as a personal brand audit for professionals, but we started to get requests from artists, musicians, influencers, and public figures.

So in September 2021, we have launched a brand audit specifically for social media influencers, called the Social Media Influencer Audit.

We are well aware of the available social media measurement tools, such as Hype Auditor and similar software services – that’s why we designed our social media profile audit to give insights one cannot get elsewhere.

This audit lets you collect tens of thousands of feedback regarding your:

  • Physical qualities 
  • Style & fashion 
  • Personality 
  • Content qualities 
  • Artistic qualities

During the audit configuration, you can define your target audience, target age group and gender, your profile type, and industry – making sure that the responses and ratings you will receive are relevant. Audit prices are starting from $75 for basic configurations, but large audits will cost more based on the number of feedback you want to get.

New targeting feature: choose specific market research regions

Since the launch of Brand Auditor, we have been receiving requests to offer a more specific and precise geographical targeting system for our market research campaigns.

Most people wanted to drill down to city-level, or even Zip codes. This is okay, however estimating the number of valid market research responses is nearly impossible. 

Let’s say a company would like to survey 18-24-year-old sports fans in a small town with a population of 100,000. This sounds like a valid criterion, but estimating the true available respondents who will actually respond to the survey is statistically challenging. We might be talking about 4000-5000 people. 

Such estimates make more sense in regions with high populations, such as Asia, Middle East, and other urbanized locations.

We are working on creating a dynamic demographical database of regions we frequently audit, so our audit configuration tool will be able to offer reliable estimations in real-time.

As a temporary solution, we made it optional to specify your target location. Please use this feature considerately, and do not try to configure audits that seem statistically impossible. Let’s say do not order and an audit of 20,000 respondents surveying a town with 25,000 inhabitants. That will not work.

As usual, we are always happy to manually check and confirm if your market research configuration is feasible – so before ordering an audit please feel free to contact us.

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Brand Management Personal Brand

5 Personal Branding Tips for Entrepreneurs

While there isn’t a magic potion that will make you a successful entrepreneur, some blend of skills and personal branding tips can set you on the path to success. For starters, people buy from brands they like. Most people prefer to attach a monetary value to individuals rather than to products and services.

The era of faceless corporations and formal conglomerates is over. To make a good impression on your present and future business partners, clients and employees, you need to signal what it will be like to work with you. This is what your entrepreneurial personal brand is for. Keep in mind that you can have multiple personal brands without conflicting. We will discuss this later in this article.

Do I need personal branding?

Personal branding is an essential prerequisite for any entrepreneur looking to stand a cut above the competition. Most entrepreneurs that have navigated to the top of their industries tend to become industry thought leaders. You cannot think of Amazon without Bezos coming to mind. When you think of Tesla, Elon Musk comes to mind. These successful entrepreneurs know that they are the face of their businesses. And they do their best to ensure that they present their best selves.


As an entrepreneur having a personal brand will help you build credibility with your target audience, increase your work opportunities and distinguish you from the competition. Creating a personal brand is a significant milestone in any entrepreneur’s journey. It should be at the heart of any business. It ensures brand recall and loyalty with the target customers.

Here are some core personal branding tips for entrepreneurs:

1. Have a personal unique value proposition (UVP)

Determining your unique value proposition is one of the most crucial steps when creating a personal brand. It is a sure way to differentiate yourself from other people in your industry. The thing is, as an entrepreneur, you are getting into a pool filled with lots of competition. And they are probably as qualified and offering products and services that are as good as yours.

You need to find a way to set yourself apart from the crowd. To create a unique value proposition, you will need to assess your unique skills. Find out different perspectives that your business can use to cater to your target audience. Your UVP will explain to your target market how different you are from the competition. The key to building a robust UVP is banking on your brand assets, such as your skills and core values.
Know your competition

Studying your industry will help you know who your competitors are and, as a result, the ways you can be different. If you are in a competitive industry, you want to have and communicate the features that make you stand out.

When you know your competitors, you will know the best ways to carve a niche market. Know the characteristics of your competition to identify the areas that you should focus more on to create a unique personal brand. You can look for articles in mainstream media or in the trade press that talk about your competition. Go online on their websites and check out how they compare to you. Studying your competitors is one of the best ways to create a unique identity that your target audience can associate with and build loyalty around.

2. Define your audience – future clients, and business partners

As an entrepreneur, you need to curate your personal brand to match your target audience. It is, therefore, vital to define your target audience. Have a crystal-clear understanding of your target market. When you understand your target audience, you will know how to communicate with them in a way that resonates with them.

You will also be more likely to attract more of your kind of audience. Jot down some of the defining characteristics of your audience. Start with the general demographics like sex, age, education level, and profession. You could also go further into their hobbies, values, likes, and dislikes. You ought to also find out how that target audience resonates with your brand. You can conduct a personal brand audit to help you drill deeper into their perception. It is advisable to audit based on your preferences, targeting criteria, and market research size. All these will help you resonate with your audience’s struggle and their needs. You are then more likely to create a stronger personal brand that is tailor-made for your target audience.

3. Increase your personal brand visibility online

In today’s competitive world of business, it is necessary to have an online presence. Having an online platform is a sure-fire way for your target market to find you and interact with your unique values and skills.
Creating an online presence can be easier said than done. Well, start by creating a solid social media strategy. Look at your target audience to know which platform will suit you best. If your brand is image-based, you may consider visual platforms like Pinterest and Instagram. If you want to reach out to professionals, LinkedIn and Twitter are the places for you.


Consider creating a professional website. Having a website provides you with an excellent channel to communicate your personal brand. Publish content on your website that establishes your expertise. Curate your content to meet the needs of your target market.

Another way to increase your visibility is to get out more. For example, attend webinars or perhaps join in podcasts that are related to your industry. You could also go for live conferences and summits and consider creating content for magazines and blogs in your niche. These networking events are the perfect places for showcasing your expertise and making you memorable in the minds of both your peers and your target audience.

4. Be consistent with personal brand communications

Personal branding is the foundation of a successful entrepreneurial journey. And consistency is an essential pillar of personal branding. Your target audience needs to associate you with a track record of success. Be consistent on all platforms. Studies have shown that brand consistency is the key to earning customer trust and elevating your ROI.
Your demeanor should be compatible with the values you want people to identify you with across all platforms. The tone on your website and in conferences needs to be similar to that on your social media platforms. Have visual consistency where the colors and fonts on your website and all publications are the same. Follow through on all your promises and ensure that you only onboard employees that embody your core values.


Also, be consistent when you post content and your frequency in sending newsletters. People love routines. And they want to know that there are certain things that they can expect from you. Consistency will for sure increase your brand memorability.

5. Managing multiple personal brands

For some people, even having one personal brand seems nonsense. But there are others, who manage multiple personal brands. This is quite common if someone is doing multiple things at the same time, such as having a musical career besides running a business.

Some of our personal brand audit clients decided to maintain two online images, one for their artistic career, and another for business. The two do not exclude one another. Understandably, a fan attending a rock concert will not be interested in the professional qualities of the person, and a business client might not even want to know that that guy plays in a band. The two can be managed separately, however minimal cross-references can add some flair and make both personal brands more exciting.

Wrapping up

One of the many responsibilities for any entrepreneur is being the public face of their business. Your customers want to know you and your values before deciding to do business with you. Personal branding will help you build trust and an authentic relationship with your audience. Nothing is more boring than a corporate guy attending meetings and saying “important” things all the time.

Be genuine, relevant, cool, friendly and knowledgeable – people will start to pay attention and that will be start of building a rapport with your audience.

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Marketing Communications Personal Brand

Personal Branding Tips for Professionals

Most industries and fields in the world are usually brimming with numerous individuals, but only a select few enjoy prominence and media attention. Does it mean that they are smarter than all their counterparts? Do they have more charisma than their peers? Well, most of these visible professionals who we applaud and who attract the top clients have mastered the art of personal branding.

What is a personal brand?

A personal brand refers to the impression or perception that people have of you. It could be based on the values that you embrace, your achievements, and your expertise. A personal brand is a colossal asset for anyone in any profession. It is what sets you apart from other people with similar qualifications.

What is personal branding?

Personal branding refers to the strategies that you put in place to establish a personal brand. Simply put, it is the intentional effort to communicate and showcase your values to the world. It involves utilizing tools and techniques to tell your story and present your values. As a professional in whichever field, personal branding is a requisite for a successful career. It is what gives you an edge over the competition.

So, what strategies can you employ to build a sturdy and recognizable personal brand?

1. Assess your skills and qualities – this will be the core of your brand

One of the most crucial steps in personal branding is assessing your skills honestly. It is necessary to be objective when analyzing your strengths and weaknesses. Make a list of the skills you possess and your proficiency in those skills. What skills are essential in your profession, and how good are you at those? Figuring out the answer here comes in handy as it will help you know which skills to prioritize your efforts. You can also do a personal brand audit to help assess and optimize branding, content, and communications. It will help give you reliable and relevant audience perception insights. You will know areas where you need some refreshers and what you need to reinforce to stay ahead of your competition.

2. Narrow down your area of expertise to find your differentiation

You are a professional at something. But the chances are that your field of expertise is broad. It is easier for you to rise above the rest of your peers if you have niche expertise. Specializing in a specific area in your profession is a sure way to stand out and grow a personal brand. If you are in an industry where it may be a challenge trying to specialize your services, you could consider giving a different angle of delivery. Ask yourself, what can I offer that is different? Or, how can I proffer similar products or services differently? Create a unique identity!

3. Establish an online presence on all online platforms

In this era of the internet, people quickly go on google and other social media platforms when looking for anything. You, therefore, cannot afford to lack an online presence. Your industry and area of the profession will determine which social media platform will benefit from more. For instance, if you lean more on the creative side and your area of interest is fashion, beauty, or photography, a visual platform like Instagram will be the place for you to establish a presence. For professional services and B2b stuff, LinkedIn is your ideal platform. For general consumerism, entry-level consulting and advisory services, as well as for B2C sales, Facebook is an excellent choice.

With whichever platform you select, you need to ensure that your content captures your essence and unique aspects. You could also consider publishing relevant content that is related to your industry. Not only will it help your ranking with search engines, but it will also establish you as a force in your field. Having a personal website is essential when creating an online presence since it gives you a platform to showcase your services and achievements and contact information. 

4. Start networking with relevant people

Networking is an excellent way to generate brand awareness. Try to connect with other similar-minded professionals in your industry. It could be through seminars and networking events or even as simple as commenting on their social networks. Networking makes people know you and associate you with the service you are offering. Seek opportunities to share your knowledge or content since this will make you a more familiar name in the industry. The more you network and form relationships, the more successful you will be in creating a long-term and memorable brand.

5. Define your audience for your personal brand

The only way to stand out and offer the best products and services is by having a deep understanding of your target audience. See, a personal brand is all about what people think of you, your values, and your services. Creating a proper personal brand, therefore, requires that you know your audience well enough to know the things that will give them a good impression of you. You will craft your content better when you understand what your audience appreciates. You will also be in a better position to attract the right prospects in your profession.

6. Tell a story that people can relate to

Personal branding involves working out what kind of story you want people to associate you with. It is, therefore, necessary to have a brand personality and identity that goes hand in hand with your overall objective. Communicate your purpose. Have some foundational core values. What are the things you value most in your professional life? Figure out the values that are most meaningful to you. Ensure that everything you do and any content you put out embodies those values. Consistency with your brand story across all your platforms will help you build a memorable personal brand.

7. Do some assessment

As it stands, what do people say about you? What does Google say about you and your services? What reputation do you have with the people who know you best? Again, try to get feedback the target audience and the people around you. Remember, your personal brand depends on what people have in mind about you, not what you want them to think. Sometimes, these two things are totally different. People may be picking up something different from what you are trying to project. The only way you can know is if you ask or observe how people associate with your brand. That is the only way to know if your personal branding efforts are bearing fruit.

Wrapping up

A powerful personal brand is built on clarity, constancy, and consistency. Always be clear in showing who you are. Consistently communicate messages that are in line with your core values across all your platforms. Remember, the true measure of a brand is the perception that the target audience has in mind. So never shy off from asking for feedback to get pointers on where to make improvements.

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Brand Management Personal Brand

Personal Branding Fails That Will Make You Look Like an Idiot

Personal branding is a controversial topic. For some entrepreneurs, it works wonders, while others say it’s bullshit. Personal branding is essentially building a reputation by showcasing and promoting your skills and qualities that are likely to attract business or other advantages. 

Be it technical skills, knowledge, looks, or ideologies, bringing your qualities forward means that you are voluntarily exposing yourself to the likes and dislikes of other people. Planning and managing a personal brand is about crafting your online marketing communication to win more supporters than haters. 

As the #1 personal brand audit company, we evaluate the personal brands of consultants, professionals, entrepreneurs, and celebrities regularly. Based on millions of data points and data-based insights, we will list the five most common branding sins for professionals that can destroy a personal brand and make someone look like a clown.

You display characteristics of unpopular personality types

Some people have better personalities than others. People with great personalities can become popular and build an engaged audience naturally, without the need for whatever strategies.

Unfortunately, others are not so blessed with charisma, likable personality traits, and communication skills – they will find it more challenging to build a personal brand. This is especially true if you display characteristics of unpopular personality types. 

Regardless of the values and messages, you are trying to bring to your clients and audience, the following characteristics are guaranteed to make you look irritating and unprofessional:

  • Lack of interest in how other people feel
  • Weird and eccentric presentation of yourself
  • Sour, emotionally complicated communication
  • Self-righteous raging about things you disagree with
  • Flaky and unreliable work ethic
  • Manipulative and phony personality
  • The “narcissist elite” style self-representation
  • Being desperate for attention and validation

Pretending to be an authority, without being one

The ultimate goal of personal brand building is to grow into an authority status. Some people get impatient and choose the “fake it till you make it” approach. Don’t do this. It does not take a brand expert, or any in-depth personal brand analysis to see through phony self-promotion.

Valuing yourself and talking like an authority are usually perceived positively by the followers of personal brands, but phony claims trigger dislike around 87% of the time when discovered.

Pretending to be a big-shot in your industry, without being will make you look like a faker. Here are some of the comments from personal brand audits where this was detected:

  • “Charlatan”
  • “She is ridiculous”
  • “Tries too hard to impress”
  • “What a fool”
  • “I wound not trust him”
  • “Looks fake”
  • “Buffoon”

These are actual comments from people who reviewed personal brands of pretentious people. Don’t risk your reputation by posing as an industry expert if you are not one. People pretending to be authorities in their field are often labeled as fake gurus.

Acting as an expert, while talking trivial generalities

Have you ever come across self-proclaimed experts in certain topics, whose “professional” advice was on the level of a 10-year old? 

Based on our personal brand audit results, over 80% of respondents shared that they become extremely disappointed when a person who positions himself as an expert fails to demonstrate an expected level of expertise. 

They are claiming a multi-million dollar impact on various well-recognized brands, while the content they share on their website and social media platform is entry-level knowledge that can be acquired by reading a few blog posts on the same topic. 

When your personal background story or professional references do not add up

A good story is a key part of more personal brands. A well-crafted background story explains what made the person do certain things and why became passionate about the chosen career. The main goal of the story is to put the audience into context, to make the subject more relatable, and to give the personal brand its human element.

Gary Vaynerchuck talks about his Soviet origins to look more interesting, despite spending the majority of his childhood and adulthood in the United States. Sam Owens, the person behind Consulting.com explains how he started his business journey from the garage of their parents. You might have your own back story too.

Another important part of personal branding for professionals is references and reviews. These are key elements of building trust and credibility for people who are new to your brand.

Problems start when the stories or work histories do not add up. Like United States congresswoman Alexandria Osario-Cortez did not grow up in a black neighborhood, or Dan Lok did not actually help multi-million dollar companies to improve their sales.

It is very easy for anyone to do a background check, and it is too easy for someone to slip on fake stories and references. Building a reputation on false claims and exaggerated track records will backfire at some point. This practice is also associated with fake gurus – so if you want your personal brand to serve you for a long period, then keep your records clean.

When you look like your personal brand is everything

Managing your personal brand takes time. Your followers get that. But being too active online will send signals that you do not have anything else to do other than promoting yourself.

Post less frequently – but make it high quality

Focus on quality over quantity. Only share updates and ideas that matter, do not just pump out social media posts for the sake of it. 

Keeping your social media activity less frequent yet predictable will make people wait for your new content. This is a proven and tested strategy for most YouTube content creators who are known to put lots of time and effort into creating quality content. 

People who are genuinely interested in hearing from you will appreciate news-worthy updates instead of random bits and pieces of information.

Don’t look like you are always online

Unless you want to be perceived as an always-online person, do not seem to be overly active on social platforms. People know that answering all your comments and posting 5x daily takes lots of time – so they might think that you have nothing else to do other than promoting yourself and engaging with your audience.

Avoid this especially if you are a business professional, consultant, or entrepreneur. People expect you to work, strike deals, develop your business and manage your day-to-day workflow instead of always being busy promoting yourself.

If your followers smell your desperation

Probably the worst authority killer of all – desperation will scrap all your personal brand-building efforts. The bad news is that people smell desperation from a mile away. What makes your personal brand cringe? What will make you seem desperate for online fame?

  • Trying too hard to impress your followers
  • Being always available for comments and chats
  • Pretending to be more important than you are
  • Begging for people to follow you
  • Offering free everything – strategy calls, product trials, and such
  • Following up unanswered messages multiple times

These are just some of the most common cringe-worthy behaviors that can ruin your authority and credibility.

Are you unsure about how people see you online? Evaluate your personal brand with Brand Auditor.

Your personal branding success largely depends on how people in your network and audience see you. 

The ability to audit and optimize branding, content and communications are essential for long-term progress. Brand Auditor makes personal brand-focused market research fast and affordable. 

During the auditing procedure, thousands of people will visit your website or social media pages to leave score ratings and comments regarding what they like and dislike about various aspects of your personal brand.

What is included in this brand audit?

Our system lets you configure personal brand audits based on your preferences, targeting criteria, market research size and enables you to choose what aspects of your personal brand to audit. Prices and auditing timeframe are calculated in real-time, based on your audit configuration.​

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Brand Management Personal Brand

Personal Brand Management for Entrepreneurs and Professionals: Essential Tools and Skills

Having a great personal brand is a super asset for anyone in business. Entrepreneurs, consultants, and professionals all want to be recognized for their knowledge and expertise. Network and recognition in a particular industry can open privileged opportunities, makes it easier to win new business deals, and puts one in a favorable position to charge higher fees.

Nowadays, building a personal brand is the main goal of most business professionals – especially for those who work independently as freelancers, consultants, and contractors in the B2B sector. 

In fact, personal brand building has become synonymous with various self-promotional activities such as advertising, gaining PR mentions, participating in featured interviews, having a YouTube channel, or just doing good old content on a blog.

Despite the tools are available for everyone, some fundamental qualities differentiate lazy personal brands from good ones. Relevance, substance, presentation, and consistency are among the most important ones. In this article, we will see what are the 8 essential tools and skills that are required to manage a successful personal brand.

  1. Self-evaluation skills
  2. Competitor analysis skills
  3. Brand positioning skills
  4. Basic photography and videography skills
  5. Analytical skills
  6. Writing skills
  7. Marketing communication skills
  8. Periodic brand audits

Self-evaluation skills

Before getting starting on your personal brand-building journey, you need to have a fairly good idea of yourself. A personal brand is a polished, clean image of your personality, emphasizing skills, qualities, and characteristics that are seen to be valuable by your target audience. 

Whatever your qualities might be, and regardless of what your potential customers expect from a personality like you, make sure to stay true to yourself and remain authentic. Inauthentic personal brands look fake from a mile, and you will have serious difficulties keeping your desired image up. 

Competitor analysis skills

Like it or not, when entering the marketplace, you will be competing with other online personalities for the authority status in the eyes of your target audiences.

Before getting out to the market, analyze your future competitors carefully. See what works for them, learn from their mistakes, and plan how you will beat them in their own game.

If you are serious about your personal branding success, it is a great idea to invest in auditing the personal brands of your competitors. Such an audit will reveal what people like and dislike about their personality, looks, values, content – and a lot more. These insights are extremely valuable to plan your market entry and to plan how to get better by knowing their strengths and weaknesses.

Brand positioning skills

A number of people competing for the attention of the same people sound stuffy, right? Positioning your brand different from other experts will help you to separate yourself from that competition and attract people who genuinely like your unique qualities.

Identify a 2-3 core differentiators that will set you apart from the rest.

This can be your style, tone of voice, work philosophy, and a lot more. 

Showing up as an easy-going professional among a bunch of corporate dinosaurs will feel refreshing to your audience. If everyone talks about how to do Facebook Ads, then you should talk about how to do something else. If there are too many generic freelance social media managers on the market, then specialize in a certain market or niche and talk only about that.

Crafting your personal brand statement and positioning will require insights that you can get from auditing your competitors. Understanding what people like and dislike about them will give you clear indications regarding how to be better than them.

Photo and videography skills 

The first thing people will see from your personal brand is your photo or a video. You can’t save on this one – professional production quality is a must. 

Forget photos and videos taken on a phone. Unless you are Tai Lopez or another well-known fat cat, your audience will not welcome poor-quality photos and videos. 

For the first few sets of photos, using a professional photographer is highly recommended. Make sure that your profile photos, social posts, and videos are in line with your personal branding guidelines, clearly communicating all the values and unique differentiators that your strategy specifies.

If you plan to post photos and videos frequently, it is a great idea to invest in a professional camera, a few lens, a tripod, and soft lights – so you will be able to do your own photoshoots. This will save you significant time and money, as well as guarantee total artistic freedom to bring your ideas to reality.

A basic photography course and video editing course will be enough to get you started.

There are many amazing free tools that you can use out of the box, such as iMovie for video editing, or Snapseed from Google for photo retouching. 

Analytical skills

Analytical thinking (synonym: logical thinking) is about breaking down problems logically, into small bites, and without emotions. People with strong analytical skills will find a well-thought-out solution in any situation, based on information and facts.

Analytical skills can be used to make informed decisions, at home and at work. This kind of problem-solving will become your secret sauce for a more successful life!

It is helpful to have a natural talent for analytical-logical thinking, but it is not mandatory. As the name suggests, analytical skills are skills and skills can be developed.

Writing skills

woman smiling while using laptop
Photo by Vlada Karpovich on Pexels.com

If you are planning your personal brand seriously, you will need to write a lot. Articles, pitches, presentations, emails, and all sorts of online content – you will need to write those until you can delegate it to someone. 

Writing starts with good grammar. This is where Grammarly can help. With Grammarly, you can check embarrassing grammatical and stylistic errors from your written content.

Blog contents, updates, and case studies are the backbone of personal brand and marketing communications. To maximize the value of your work, you will want to take several SEO recommendations into consideration. 

Your posts should be over 1,200 words, including keywords, search terms, references, and both internal and external links related to the given topic. You need to make sure that your articles are well structured and information-rich – enabling both humans and search engine crawlers to understand it easily.

Marketing communication skills

Lacking communication can ruin your life and career. Poor communication skills can have a very negative impact on your relationships, both personal and work-related.

Being able to express clearly what you want, and how you want will make your life a lot easier. Mumbly, unclear communication not only makes a poor first impression but will also make it difficult for people around you to find out what you want. When growing your brand, marketing communications are essential. 

Assertiveness, clarity, and authenticity are the basics of quality communications. When it comes to marketing communications, your goals is to:

  • Grab the attention of your audience
  • Establish trust and credibility 
  • Engage your readers emotionally
  • Provide evidence and credible references
  • Speak in a specific language that is appreciated by your audience
  • Use non-spammy call to actions
  • Redefine your approach from time to time

Periodic brand audits

Auditing your personal brand is a great practice to get periodic reality checks about the state of your progress. A personal brand audit can reveal what people think about your personal brand, and you will be able to get insights that traditional web analytics and social media reports won’t be able to provide.

When auditing or evaluating your personal brand, please make sure that you get feedback from at least 1,000 different people. Making conclusions based on the opinion of one, or just a few people is very risky. 

Our market research-based personal brand audit solution makes it easy and fast to get thousands of feedbacks on various aspects of your personal brand, which enables you to measure what aspects need attention – and what aspects are good enough already.

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Brand Management Personal Brand

How to Build Your Personal Brand? a Simple Guide for Professionals and Entrepreneurs for Successful Personal Branding.

First things first: what is personal branding?

Personal branding is the process of creating a marketable online persona based on one’s own, skills, values, and unique characteristics to gain wide recognition and acceptance as an authority among people in target audiences. Personal branding is a tool typically used to accelerate a career, market products associated with a person, or gain social support from large groups of people.

The process of personal brand building involves:

  • Defining a polished, marketable personality
  • Regular content production, that includes photos, videos, or written content
  • Public relation efforts, including featured interviews
  • Earning references from reputable sources
  • Proactive actions to build and grow an audience

The benefits of having a strong personal brand are significant:

  • It can make you famous
  • Attracting new business opportunities
  • Your network will grow super-fast
  • Increased reputation
  • Increased business performance
  • Increased social rank

According to Wikipedia: personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

You might also want to check out this other article about common personal branding mistakes.

Personal branding examples

1. Sam Owens

Meet Sam Ovens: Millionaire Consultant & Founder of Consulting.com
Sam Owens

Sam Owens is the founder of Consulting.com – but his personal brand exceeds the brand value of his company. Despite being the most famous consultant online, his personal image goes against the typical consultant stereotype. His style is friendly, laid back, and casual. His outfit and apparel are simple. His tone of voice lacks any of that corporate stiffness you would expect from a business consultant. 

Sam Owens teaches core business mindset and business management principles that help business owners to keep their focus on what matters the most, by cutting the noise.

What makes Sam Owners more credible compared to other business management and marketing thought leaders is that his background story is not a key part of his personal branding. Unlike Gary Vee, the communication of Sam Owens is not about praising himself, but teaching his audience to valuable skills.

His personal website reflects the simplicity of his brand: https://www.samovens.com/

2. Gary Vaynerchuk

Gary Vaynerchuk Builds Businesses
Gary Vaynerchuk

Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.

Gary Vee’s personal brand is the total opposite of Sam Ownes. His personal brand and marketing communication is busy, loud, and attention-seeking. On his website, he lists nine companies where he is Chairman & CEO, plus three companies that he co-founded.

As a speaker, his events typically start with his background story about how he was born in the former Soviet Union and how he spent his early life in the United States as an immigrant.

His topics are mostly digital marketing, Facebook advertising, and media acquisition tactics.

Gary Vee is often associated with the “hustle and grind” culture.

3. Neil Patel

Neil Patel Digital marketing agency reviewed: Is it a scam or not? | Talk  Business
Neil Patel

Neil Patel is an American digital marketing thought leader, entrepreneur, and consultant. He is also co-founder of CrazyEgg and KissMetrics, two digital marketing analytics companies that were popular in the early 2010s.

Neil Patel is the Seth Godin of digital marketing. He is known for his knowledge and proven practices in the field of search engine optimization. 

The personal brand of Neil Patel includes being straightforward, business-minded, particular, and systematic. While his blog is fun to read, the practical information value he shares is tremendous – which made him an authority in digital marketing and SEO.

His appearance is simple yet sleek. Neil Patel communicates with a clear, concise yet engaging tone of voice.

His website is neilpatel.com.

Basic personal branding strategy

Ask yourself: who do you want to be?

Before planning anything else, ask yourself who do you want to be seen as, and what would you want to be known for? These questions are important as the answers will define your personal branding statement that you will need to maintain for years.

Be honest with yourself and conceptualize what you will represent, what sides you will take, how you will remain yourself while building your polished image?

Personal branding is about packaging and promoting yourself and your marketable qualities. Your audience will be interested in what value, motivation, or inspiration you can bring to them. They will not be interested in your flaws, struggles, and love life issues.

Research and create your personal branding statement

Define your audience and your competitors who are already active in your niche. Before doing anything else, find out how successful they are. Are they making any money from their personal brand? If yes, how do they monetize their brand? Do people actually like them?

To explore such questions, you can do a personal brand audit on your competitors. The audit will answer what people like and dislike about them, what are their positively perceived characteristics and what makes them look credible.

Before defining your personal brand statement, you need to have reliable market intelligence that will enable you to craft your statement based on what your audience will likely welcome the most positively. 

Your personal brand statement needs to:

  • Define your public appearance and style
  • Specify the topics you will talk about
  • Describe the audience you will communicate to

Develop a personal marketing communication strategy

Your personal brand growth will depend on how efficiently you will reach and engage your target audience. The marketing communication of your personal brand should be designed to support these two items.

How will you reach your audience? What platforms are you going to be present on? What content will you produce for your audience? Which mediums are the best to reach a broader audience?

Regarding engagement, you will need to think about:

What will make your audience notice you? What ways you should offer to people to engage with you? How to build a followership and community?

Plan how to engage with your target audience and define what success will look like for you in two months, nine months, two years.

Manage your personal brand growth

Keep an eye on what content topics get the best positive engagement, and listen to your audience. Answer questions, get into conversations and make sure to deliver value to everyone who tries to engage with you. Promote positive participation and have a plan of action for negative remarks.

Monitor your social media and website reach statistics to find out what made the biggest impact on your brand growth. 

Do a personal brand audit every once in a while to find out what people actually think about you. Remember that engagement, click and view metrics will only tell you information that could be recorded. 

If your campaign had 1,000,000 views but only 10,000 engagements – that means that 99% of your audience did not engage with your brand. Basic web and social media statistics will not tell you why 99% did not like your brand – but you can find it out with a personal brand audit.

Measure your success regularly: 

Set some KPIs for personal brand success so that you know you are heading in the right direction. Celebrate even small wins to remain motivated to achieve more.

According to Wikipedia, the process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

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Brand Management Personal Brand

Typical Personal Branding Mistakes in 2021, That Will Make You Look Like a Fool Instead of a Pro

Are you using Linkedin? If you are working on your personal brand or do business networking, then chances that LinkedIn is one of your key channels to share content and get into professional discussions.

There are many different types of people on Linkedin. Silent ones, those who can’t keep their smart-ass comments to themselves, the ones who proudly share every micro-achievement on any possible occasion, and those who only comment “nice article”, or “congratulations, well done”.

But there is another kind, a very amusing one, the self-proclaimed thought leader who like to decorate their profiles with Forbes and Entrepreneur logos, listing 10 occupations that include speaker, CEO, motivator, and similar.

Filled with frustration and trying a bit too hard, these people typically radiate strange vibes. Trying to be always positive, constructive, and look super-productive, their smile is a bit off, their content is just weird, and they give an impression that half of their day is spent with building their online personal brand.

This article is about 7 common personal branding mistakes or overkills that make you look cringe-worthy instead of building your authority

Updating all social media channels daily

It is true that giving regular signals and sharing updates about your work is a great way to showcase your capabilities but do not overdo it.

78% of personal brand audit respondents think that people who are too active on social media are not occupied with actual work, and it gives an impression that the person has nothing else to do.

Market research results show that posting more than 2 times a week is counterproductive for personal brands in the professional segment.

Me, me me – just talking without joining the conversation

We have all witnessed this. Some people never join the conversation, other than trying to prove their opinion. Most of the content they share on social media is about them, their greatness, their achievements, and their goals. Nothing useful for her or his followers.

To over 80% of personal brand audit respondents, this kind of online behavior is highly irritating.

Great content is informative, useful, and created with the purpose for others to benefit from it. Sharing content with this philosophy goes a long way, and will quickly establish the perception of a “useful” person.

photo of a woman holding an ipad
Photo by Andrea Piacquadio on Pexels.com

Humble bragging

Successful people don’t brag. Not even in a humble way. No need to hide your wealth or success, but posting about your importance, finances, status or cars will make you look ridiculous. Bragging and humble-bragging are popular among teenagers and young adults when they get too caught up in their first successes.

The same behavior in a professional environment will make your followers wonder if you just started to have your first success in your career?

Show off the results you did for your clients or partners, your contributions to causes you care for, and other constructive achievements.

Sharing every little success

It’s great to appreciate success but there is no need to share every micro-achievement, as that will seriously undermine the value of your personal brand.

This style of communication is typical to new entrepreneurs who want to “document” their journey and gives off vibes that the person is just starting out. Sharing bits and pieces of projects in progress can backfire if for any reason it won’t end well. People will think like “oh, he must have screwed up on this”, and that is certainly not a message that you want to convey.

It is a great approach to document your work and progress, but be patient and only share information about your work when your project is completed. That will signal “yes, this person can get things done” – which is a significantly better message to deliver.

Senior professionals are more likely to share the end results only because they know that there can be many unexpected turns and twists in any project.

Save yourself from embarrassment and communicate your work like a pro. Your perceived personal brand value will skyrocket.

Trying hard to impress all the time

This one is classic, very typical among semi-experienced people who want to make their name online. They want to show their best side to everyone, they want to be the smartest and most knowledgeable in every situation – and on top of that, they are also want to have the moral upper hand. This already sounds too much.

There is nothing wrong with trying to make the best contributions to the online community it is a great practice to grow your personal brand.

But trying to impress everyone shouts neediness instantly. People with confidence and self-worth do not care to impress others with words. Successful and confident people will not care too much about the opinion of others, especially if in a social media or forum context.

Over 85% of respondents who participated in personal brands audits shared that they do pick up on this as a negative trait.

man in black vest sitting on black office rolling chair
Photo by Thirdman on Pexels.com

Acting as a celebrity or authority before earning a status

Fake it till you make it is real. We are all a bit guilty of it, but some limits are straight stupid to cross.

One time a lady reached out to our investment company, asking if we would be interested in funding her “online course” product. We sent her our investment evaluation form that contains 5 very simple questions that we would ask anyway.

Shockingly, she replied that she does not have time to fill out our form, but we can book an appointment with her Calendly link. It was truly shocking. Checking out her Linkedin and other social media profiles, our perception of her personal brand just got worse.

All her cover pictures and posts were decorated with Forbes logos, Entrepreneur logos, TED talk logos – you get the idea. As expected, she was never featured on any of these reputable platforms, ever. She was sharing extremely poorly written content about business, success, and marketing – filled with radical feminism, BLM, abortion, and other ideologies that do not belong to a professional context.

When we thought that it cannot get any worse, she contacted us again, telling us that “she thought everyone knows her already on social”. She had a couple of thousands of followers on Facebook, around two thousand on Linkedin, and a few hundred on other social media platforms.

The whole thing was ridiculous and she managed to destroy all her credibility. Even if she were not faking, her attitude was unacceptable.

This short story is just an example of how ridiculous one can become when things don’t add up. Do not try to be more than what you are. Earn your status, as it cannot be faked.

Trying to sell something all the time

Another Linkedin classic. Some people want to sell all the time. They will send your PDF brochures, remind you that your website needs improvement, or your search engine optimization is poor, or want to get you on a call to take your money with some product or service that you could not care less about.

This is probably one of the worst personal brand killers on the list. Unwanted sales pitches are very annoying, nobody likes to get them. People trying to sell all the time will be seen as spammers, nobody will listen to them, and no one will engage with their content.

Bringing it further, social media profiles and pages with low engagement rates are going to be seen as spam by the social media algorithms and will not be recommended to potential good-fit followers. Advertising is going to be more expensive due to the inflated cost per click, while engagement rates will remain minimal.

This is not the worst-case scenario. A couple of years back, a retired hotel manager wrote a book about the hospitality industry and hotel management. The book itself looked ridiculously poorly made, but the “marketing” the author started made it even worse.

He used to spam group discussions and left his Amazon book link as comments on random posts, later he started to spam other people’s inboxes asking what is their excuse to not buy his book? In a few weeks, he started to become ignored, and in another few weeks, he removed his profile entirely to start a new one.

Do not make sales and reckless selling a part of your personal brand. Make your goods, products, and services easily available but do not spam others because it will make you look desperate, needy, and just simply ridiculous.