• How to Write a One-Page Business Plan (By Asking the Right Questions)

    How to Write a One-Page Business Plan (By Asking the Right Questions)

    French author-philosopher Voltaire once wisely said, “Judge a man by his questions rather than his answers.” The same can be said for your business plan. Every entrepreneur, business owner, inventor, and visionary started their business journey with an inquisitive question.  Yours now might be how do I write a one-page business plan? If so, we have the answers.  Writing a business plan can seem like a daunting task, but this guide will provide you with the right questions you need to ask in order to get started.  The Steps of Writing a One-Page Business Plan It doesn’t matter whether you’re

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  • Why Audit Your Brand With Brand Auditor? How Does It Work, and What Insights Can You Get From It?

    Why Audit Your Brand With Brand Auditor? How Does It Work, and What Insights Can You Get From It?

    Why did Brand Auditor become so popular, why is it so good, and how can your business benefit from doing a brand audit with us? Let’s get started. 

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  • How to Measure Brand Awareness With Brand Auditor

    How to Measure Brand Awareness With Brand Auditor

    Brand awareness is known to be a tricky thing to measure. Especially for startups and small-medium businesses with limited budgets and business intelligence. There are many misconceptions and partial solutions on the internet about measuring brand awareness, and regarding how to measure it.

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  • Discover the Brand Auditor Referral Program. Join Our Success Story by Becoming an Affiliate Partner

    Discover the Brand Auditor Referral Program. Join Our Success Story by Becoming an Affiliate Partner

    Our system is very good, but most importantly end clients love the insights that our market research platform provides. This is why over 100 social media managers, business consultants, digital marketing agencies, and marketing professionals joined our program in the first year. 

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  • How to Measure Brand Awareness and Brand Perceptions? Here Is What You Need to Know.

    How to Measure Brand Awareness and Brand Perceptions? Here Is What You Need to Know.

    Regardless of your choice of marketing tools and approaches, your brand building will be all about building awareness and shaping perceptions among selected target customer segments.

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  • Mama Foundation for the Arts Strengthens Its Legacy With New Identity

    Mama Foundation for the Arts Strengthens Its Legacy With New Identity

    Many assume that Mama Foundation for the Arts‘ success is based on the legendary musical, Mama I Want to Sing. However, seeing that her daughter’s school cut arts programming from the curriculum, Vy Higginsen — co-writer of the 1983 musical — decided it’s time to act. Inspired by the musical and its world tours and guided by the will to re-establish Harlem as an artistic and cultural centerpiece of the world, Higginsen founds the organization. The Harlem neighborhood in New York is the place where many performers across gospel, jazz, and R&B formed. On such a traditional background, Mama Foundation

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  • Introducing the Continuous Brand Auditing and Analysis

    Introducing the Continuous Brand Auditing and Analysis

    The continuous brand option is now available. Based on our robust market research system, we have designed this solution to enable companies to monitor their brand awareness and brand perceptions daily.

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  • Coca-Cola and World Wildlife Fund Celebrates 14 Years of Progress

    Coca-Cola and World Wildlife Fund Celebrates 14 Years of Progress

    For more than a decade, The Coca-Cola Company and World Wildlife Fund (WWF) have partnered to help ensure healthy, thriving freshwater basins around the world. This water stewardship work began in 11 freshwater basins and expanded to programs in 50 countries.

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  • Prepare Your Company for the Next Economic Boom

    Prepare Your Company for the Next Economic Boom

    A boom is coming. With the economy awash in cash from fiscal and monetary policy, savings stored away due to pandemic inactivity, and a burst of optimism with Covid fading, consumers are starting to open their wallets – big time. Business spending is following. We can’t say how long this will last, but we can know for certain that it will transform companies ready for this moment. How should you prepare your brand or business for the boom? Questions To Ask Of Your Business Before you take steps to prepare, you need to assess your situation and your industry’s links

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  • Maserati Unveils an Anime and Street Art-Inspired Campaign

    Maserati Unveils an Anime and Street Art-Inspired Campaign

    MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture. This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens. To launch the collaboration, MullenLowe Singapore looked to break the rules of traditional automotive

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