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Why Audit Your Brand With Brand Auditor? How Does It Work, and What Insights Can You Get From It?

We launched Brand Auditor in 2020, and by 2021 our market research-based system became the leading brand feedback solution for startups and small-medium businesses on the internet. It was created to offer an industry-standard, significantly better alternative to essay-like, opinionated, traditional brand audits.

Why did it become so popular, why is it so good, and how can your business benefit from doing a brand audit with us? Let’s get started. 

Transparent, industry-standard feedback collection procedure

Our streamlined and cost-effective data collection system is the reason for Brand Auditor’s success.

We use random-device engagement to deliver micro-surveys to target respondents via various audience networks that include Google’s Audience Network, SurveyMonkey Audience, and Facebook Audience Network. These micro-surveys will pop up in ads, YouTube videos, mobile apps, and various other places.

Our system uses micro-surveys for various reasons, primarily because these are very fast to complete (few seconds) and have a high response rate – this will keep our research costs low. The second reason is that our system optimizes question delivery to get equal responses for each question.

All responses are saved in a designated database and automatically visualized afterward. This is our process – simple, straightforward, and transparent.

Brand Auditor is a fast and cost-effective market research system

As certified brand and market research professionals, we know that speed, cost-effectiveness and reliability are key factors of any market research campaign. Brand Auditor is streamlined for that in every step of the market research process.

  • Prompt, near-instant communication
  • Fast report delivery – we can process over 2,000 responses daily per audit
  • The average cost per response is $0.27 (USD)
  • Audits are starting at $500 only
  • Unbiased insights – reports are entirely based on score ratings from your target audience 

Our early survey distribution system has developed a lot from the beginning. Today, we can acquire valid responses in almost any region worldwide for not more than $0.4 (USD) per valid response, with an average CPR (cost per response) at $0.27 (USD).

Audits with low responses targets are often delivered within 2-3 days from placing an order.

Three auditing solutions for every business need

Flexibility and serving our brand audit customers on their terms is at the core of our business model. At the moment, we offer three ways of getting a brand audit or market research done with us.

Specialized snapshot brand audits

Currently, there are 8 specialized audit types that offer a conventional market research solution. Focusing on various purposes, each audit has user-selectable research scopes and insights relevant to the type of research.

Each audit is fully customizable, clients can specify their industry, target audiences, research region, and the number of responses they need for their audit.

Audits are starting from $500, audits with maxed-out configurations cost around $3,000-$4,000 (USD). Pricing mostly depends on the number of audit scopes and response count.

Continous brand awareness and brand perceptions analysis

In September 2021, we introduced a new concept in brand awareness measurement and brand perceptions analysis. 

The new system enables companies to measure how known and popular their brand is among their target customers. All it takes to start a continuous brand measurement campaign is specifying the target audience, target region, and a daily market research budget.

Our system distributes micro-surveys to your target audience and saves all responses to a campaign-specific database. Your daily insights will be available 24-7, on an online dashboard similar to Google Analytics.

The continuous brand measurement solution provides vital brand-related information, such as:

  • Brand awareness – what percent of your respondents were familiar with your brand?
  • Brand perceptions – what do respondents think about your brand and business?
  • What do people like about your business? 
  • What do people dislike about your business?

Clients can manage multiple brand measurement campaigns and set a daily budget for each. Our system will automatically optimize survey delivery to get the most responses for your daily budget.

Clients are billed at the end of every month. 

Custom research, based on your specifications

We understand that you might have special requirements for your market research, that are not covered with our pre-set audits. 

If you like our brand audit and market research solution but need special arrangements for your audit, we will be more than happy to accommodate your needs. 

Please feel free to contact us to discuss your audit and research requirements so we can check the feasibility and cost of your request.

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B2B Brand Management Brand & Marketing Updates Brand Management Market & Economy News Marketing Communications

How to Measure Brand Awareness With Brand Auditor

Brand awareness is known to be a tricky thing to measure. Especially for startups and small-medium businesses with limited budgets and business intelligence. There are many misconceptions and partial solutions on the internet about measuring brand awareness, and regarding how to measure it.

Popular marketing platform company AdRoll released an article about seven ways to measure brand awareness. It’s just scratching the surface, with no real solution offered.

Based on common sense, to measure brand awareness, you need to know the ratio of people who know about your brand among your target customers. That’s it. How to work that ratio out accurately? The answer is simple: with market research.

What is brand awareness and why does it matter?

According to the definition, brand awareness is the extent to which customers can recall or recognize a brand under different conditions. 

Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. The other dimension is brand perceptions. Both can be measured accurately and reliably with your brand awareness & perceptions audit.

According to Taboola, brand awareness is a prerequisite for driving performance marketing, which includes leads and sales. The more people are aware of your brand, the easier you can to generate sales and capitalize on the existing demand. This assumes that your brand is familiar to relevant, high-quality audiences.

Strong brand awareness is linked to market penetration, which is vital when launching new products and services. 

Brand awareness is the ground basis of brand trust, credibility, customers listening to your marketing communication, and practically anything that an “established business” means to most customers.

Small business challenges – why most startups and small businesses can’t measure brand awareness?

To measure brand awareness, one needs to take a large enough sample from the target audience and calculate what percentage of the respondents in the sample group meet the criteria of knowing your brand. 

There are various statistical approaches to determine a reliable market research sample size to measure brand awareness. Most of these calculations involve probability, confidence interval, and other advanced statistical variables that might be too complicated to work out for most small business marketers. More can be found about these calculations here.

Even if a business can accurately estimate its potential market size and determine the necessary quantity of responses to work out brand awareness, collecting feedback will remain a costly challenge.

If a market segment has 1,000,000 potential customers, then you might need to collect around 50,000 responses to take a sufficient sample. Using traditional survey distribution methods like email, social media or retail SurveyMoneky would cost somewhere in the $40,000-$60,000 range. Not too many small businesses have so much money to invest in this brand awareness measurement or business intelligence in general.

So how can a business with a limited budget measure brand awareness based on actual market research?

Brand Auditor offers two affordable, and straightforward brand awareness measurement solutions

Here is how to measure brand awareness with Brand Auditor.

Snapshot brand awareness & perceptions audit

One of our best-seller brand audit products is the Brand Awareness & Perceptions Audit. This audit can get you a 50,000 response brand awareness audit for around $2,500 (USD) and a 250,000 response brand awareness measurement for roughly $10k (USD).

Brand Auditor makes brand awareness and brand perceptions focused market research fast and affordable. During the auditing procedure, we will survey up to 1,000,000 people per segment to find out what percent of them are aware of your brand, and what do they think of it.

Our solution lets you accurately measure your brand awareness, popularity, and customer perceptions in various regions, benchmarked with other companies or competitors of your choice.

Continous brand awareness and perceptions monitoring

For companies that want to monitor the development of brand awareness continuously, we also offer an attractive solution.

The new Continous Brand Analysis is very similar to the Brand Awareness & Perceptions Audit but instead of giving a static snapshot, this solution provides day-to-day insights.

The solution is simple. Our market research system collects as much daily responses as you configure, and visualizes all feedback data on a straightforward dashboard. 

The insights include everything you would like to know about your brand awareness and brand perceptions:

  • Daily brand popularity score
  • Brand awareness percentage
  • Daily score and feedback breakdown
  • Positive and negative feedbacks
  • Popularity benchmark against your industry

You can start a continuous brand awareness and perceptions monitoring campaign for as low as $10 (USD) daily, which will get you around 30-50 responses – based on your target audience and survey region.

Brand monitoring campaigns can be fixed or indefinite terms, and during the process, you will remain in full control of target responses, target audiences, and the daily market research budget.

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Discover the Brand Auditor Referral Program. Join Our Success Story by Becoming an Affiliate Partner

Since the very first days of Brand Auditor, we have put a lot of effort into partnerships, referrals, and affiliate sales. Instead of competing with other companies, we wanted to position our market research and brand measurement solution as a tool that marketing industry professionals can use. 

To make it happen, we designed our business model to be attractive not only for small and medium businesses but also for agencies and professionals who work with them. With a 15% referral fee, fast payouts, and a super-low cancellation rate, it is an attractive partnership program.

Our system is very good, but most importantly end clients love the insights that our market research platform provides. This is why over 100 social media managers, business consultants, digital marketing agencies, and marketing professionals joined our program in the first year. 

  • It’s an amazing brand audit solution 
  • It’s valuable and useful for their clients
  • The incentives and payout system are great

These are the main reasons why digital marketing people love the Brand Auditor referral program. With a full-featured affiliate platform, white-label options, and exclusive reselling partnerships, everything is provided to make our system work for you, and generate value for you and your clients.

Who can be a brand auditor affiliate or referral partner?

We welcome anyone interested in using or recommending Brand Auditor with their clients or companies. If you plan to become a referral between Brand Auditor then your own company, please make sure that such behavior is not a conflict of interest, or considered as misconduct by your company policies.

In our experience, people who manage multiple digital marketing accounts can work with us successfully.

  • Social media managers
  • Digtial marketing managers
  • Freelancers
  • Marketing consultants
  • Business management consultants
  • Marketing agencies
  • Advertising agencies
  • Branding agencies
  • Digital marketing thought leaders

What is Brand Auditor?

Brand Auditor is a streamlined market research-based brand audit solution, designed for small to medium businesses and startups. The purpose of our company is to make enterprise-level brand auditing available to everyone at an affordable cost.

In 2020 we have reinvented brand audits. Before Brand Auditor, small businesses had only a few options:

  • Asking a freelance consultant or a small consulting company to provide a brand audit, which was not more than an elaborated opinion essay with trivial information and mostly irrelevant insights.
  • To do their amateurish market research then work out conclusions based on a few hundred responses. In most cases, the market research wasn’t even targeted to relevant audiences.
  • To contact a professional market research company and pay a large price for an enterprise-level audit – in the range of $50,000 or more.

In contrast to this, Brand Auditor enables any business to collect up to millions of relevant feedback from their target customers or audience. In a nutshell, Brand Auditor lets you measure brand awareness and brand perceptions. Find out what your target customers like or dislike about your business, branding, and marketing communications.

How much does a brand audit cost? What is pricing based on?

Each audit is user-configurable, and pricing is automatically calculated based on the number of selected audit scopes, the industry of the company, market research region, and audience characteristics. Based on these variables, the system automatically determines the estimated market research cost.

Audits are starting from $500, which can cover up to 2 audit scopes and up to 2,000 responses from your audience. 

More complex audits can cost up to tens of thousands of dollars, depending on your configuration. The system enables everyone to configure audits that provide satisfying information while not exceeding budgets.

Which companies is Brand Auditor for?

We can do market research worldwide, with industry limitations in China and North Korea. Any company can use Brand Auditor that has a large enough audience to collect 2,000 feedbacks. We have conducted successful audits in over 100 industries, including: 

  • Electronics
  • Fashion
  • News & media
  • Travel
  • Hotels
  • Financial services
  • Insurance
  • Entertainment
  • Automotive
  • E-commerce
  • Pharmacy
  • Online gaming
  • Sports 
  • Fashion
  • Apps
  • Software
  • Games
  • B2B services
  • Professional services
  • Advertising services
  • Dining
  • Industrial
  • Arts
  • Construction

How does Brand Auditor work?

All you need to know is that we work with a random device engagement system, delivering micro-surveys to target audiences using various audience networks, including the Google Audience Network, Facebook Audience Network, and SurveyMonkey’s Audience network.

Depending on the audit configuration, the audit-specific micro-surveys will be delivered to the target audience until the target quantity of responses is satisfied. The system is automatically optimizing survey delivery to get equal responses for each question.

It is easy to understand why hundreds of marketing professionals found this brand feedback system more attractive compared to individuals elaborating their subjective opinions in expensive, lengthy presentations.

The Brand Auditor affiliate platform

Registering to our affiliate and referral platform is simple. Following the below link, you can register in less than a minute. 

Register to our affiliate area

You will receive an affiliate link that you can share on your blogs, emails, videos, or anywhere you see it applicable. Any referral visits from your links will be tracked and displayed on your dashboard, and if there are any sales, those will be also listed among your statistics.

If you do not want to use the affiliate platform, we can also work on a traditional word-of-mouth referral basis. Simply drop us an email before referring a company, and we will know that the credit goes to you – besides the standard referral commission.

Affiliate commission policies

A registered affiliate partner will become eligible for a commission once the referred client paid for an audit, and the audit was successfully delivered. 

Based on our client cancellation and refund policies, a client can cancel an audit and receive a 50% refund before the audit has been delivered. Full refunds are only possible if the company (Brand Auditor) fails to deliver an audit within the promised timeframe.

Once an audit is delivered, the client will lose any eligibility for refunds or compensations. Should a client cancel, the referral partner will remain eligible for 15% of the remaining 50%.

Sign up for our affiliate program, or get in touch to learn more

Don’t hesitate – sign up if you are interested, and we are going to get back to you personally to discuss further.

Register to our affiliate area

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B2B Brand Management Brand & Marketing Updates Brand Management Market & Economy News

How to Measure Brand Awareness and Brand Perceptions? Here Is What You Need to Know.

As a business owner or stakeholder in business development, your primary goal is to make the products and services of your brand available to as many buyers as possible.

There are countless tools to build market penetration and brand awareness, such as advertising, PR, building distribution chains, affiliate marketing, cross-promotion campaigns, and so on. 

The most important metrics you want to know when managing a brand are the following:

  • What percentage of your target customers are aware of your brand?
  • Do they like or dislike your brand, based on what they know about it?

Regardless of your choice of marketing tools and approaches, your brand building will be all about building awareness and shaping perceptions among selected target customer segments.

These two are called brand awareness and brand perceptions. Let’s start with defining what brand awareness and brand perceptions are.

Brand awareness

Brand awareness is the extent to which customers can recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.

Brand perceptions

Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does.

These two dimensions can define the state of almost any brand. Niche-brands are only well-known in select customer segments, but they enjoy great perceptions among their small number of target customers. Other companies might have broader brand awareness but are not associated with the qualities they wanted to be known for.

Important brand management insights from Bain & Company

According to Bain & Company, consumer products companies in every part of the world are coming to terms with a profound insight: the best way brands can grow both short and long term is to grow their number of buyers.

There is a lot of misinformation from online marketing gurus about “nurturing leads” and growing an audience. These might theoretically make sense but have little to no business relevance in real-world brand management scenarios.

Bain & company confirms this. According to their insights, most brand management plans typically call for tapping into a well-segmented group of shoppers, getting them to try the brand, and progressively converting them into avid consumers who buy larger and larger quantities over time. 

While this approach may seem to make sense, ample evidence shows that it just does not work.

Pressured by quarterly and annual goals, only a few companies choose to lay plans for longer than the next 12-18 months, and marketing decision-makers who take on a new brand will tend to change everything from the types of SKUs to the advertising strategy – rather than staying the course.

This leads to inconsistent brand and marketing communications, broken brand perceptions, and a lack of focus on building awareness in customer segments confirmed to be valuable earlier.

Companies that keep switching everything risk losing out to rivals that stick with a plan for slowly and steadily increasing penetration.

How to manage brand growth by optimizing brand awareness and brand perceptions?

Depending on the available brand building and marketing budget, a company can accurately estimate the size of the audience they can reach and communicate to. 

As part of sales, marketing, and brand-building efforts, the company will target various forms of communications to introduce products and services to their selected target customer segments.

The three key questions are:

  1. Who to reach? Which groups of people are the most likely to like your brand and buy from you?
  2. How many of these people got to know about your brand?
  3. What to communicate to them to influence brand engagement and sales?

Don’t report brand development based on ad performance and web stat insights

Advertising platforms such as Google Ads, Facebook Ads as well as social listening tools like BrandWatch or Brand24 offer plenty of metrics and insights. If your marketing is outsourced to a marketing agency, they will also provide various metrics in their reports. These include views, impressions, clicks, ad coverage, and similar. 

These metrics are intended to measure campaign performance and ad delivery – and these have little to do with evaluating brand building performance. In many cases, these metrics are not even reliable. In 2020, over 25% of ad clicks and interactions were done by bots, providing zero value for advertisers.

Reporting and analyzing ad delivery and campaign performance metrics in a brand management context can be misleading and counterproductive.

As mentioned before, the two metrics you need to optimize for when developing brand awareness and shaping brand perceptions are how many people know about your brand, and what those people think about your brand.

How to measure brand awareness and brand perceptions?

To measure brand awareness, one needs to collect feedback if target customers are aware of the brand in question. There are no shortcuts around this. 

Social listening tools can not provide an accurate representation of brand awareness levels, as not all potential customers express their opinion online in form of social media content or reviews. In fact, according to recent research, only less than 20% of consumers will go online to talk about products or services they purchase.

We offer two cost-effective and scalable solutions to measure brand awareness and brand perceptions anywhere around the world, targeting any consumer segment or audience you want to analyze. 

Continuous Brand Analysis

Our system continuously collects feedback from your target customers, providing detailed and precise daily insights about your brand awareness and brand perceptions.

The solution enables you to control your daily market research spend of each brand audit campaign by setting daily budgets. You will be billed monthly, based on the number of responses your campaign received.

You can target your brand research to your potential customers who matter – by selecting regions, demographics, specific areas, and relevant in-market interests.

Your daily brand insights are displayed on a dashboard. Brand awareness and brand perception scores alongside other insights are updating daily.

Brand Awareness & Perceptions Audit

This snapshot audit can collect up to a million responses from your target audiences. During the auditing procedure, we will survey up to 1,000,000 people per segment to find out what percent of them are aware of your brand, and what do they think of it.

Our solution lets you accurately measure your brand awareness, popularity, and customer perceptions in various regions, benchmarked with other companies or competitors of your choice.

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Brand & Marketing Updates Brand Management Marketing Communications

Mama Foundation for the Arts Strengthens Its Legacy With New Identity

Many assume that Mama Foundation for the Arts‘ success is based on the legendary musical, Mama I Want to Sing. However, seeing that her daughter’s school cut arts programming from the curriculum, Vy Higginsen — co-writer of the 1983 musical — decided it’s time to act. Inspired by the musical and its world tours and guided by the will to re-establish Harlem as an artistic and cultural centerpiece of the world, Higginsen founds the organization.

The Harlem neighborhood in New York is the place where many performers across gospel, jazz, and R&B formed. On such a traditional background, Mama Foundation for the Arts has started to write its story more than two decades ago, working as a cultural space where people have access to quality training and employment as artists at no cost.

Wanting to protect and strengthen this legacy and seeking to inspire new African-American voices, the organization turned to design studio ThoughtMatter, which helped the gospel legend express this goal of theirs via a new visual identity. The foundation needed a new look to reflect this admirable mission, while also communicating all that the team does in a more direct and simple way. The NGO found in the New York-based agency a perfect partner to help tell its story, as the creative crew share a similar passion for arts and are enthusiastic about using design to help other organizations grow stronger.

“As NYC locals, we wholeheartedly believe in championing our neighborhoods and are very focused on supporting the youth and arts in NYC,” explains Ben Greengrass, Creative Director, ThoughtMatter. “Over the years, we’ve done our best to uplift many vital cultural cornerstones, helping them refine or define their voices. It’s only fitting that we do the same for Mama Foundation, a group that has similarly dedicated themselves to giving performers a platform to grow and find success.”

To make the identity feel as authentic as possible, the ThoughtMatter team sat at the same virtual table with the foundation’s members, including Vy Higginsen and her daughter, Knoelle. They listened to their stories and witnessed the power of their performances so that a clearer picture of the future of the foundation can be delivered. “Even during the pandemic, we were able to connect virtually with Mama Foundation’s team to really feel the love they have for their organization and unearth the necessary ingredients we needed to begin our creative exploration,” continues Greengrass.

While developing the process, the agency’s members listened and shared musical experiences with the team at the foundation, which eventually sparked conversations around using the body as an instrument. They understood how significant posture and breathing can be when projecting one’s voice. Within this stage of the process, the artists discovered the importance of open, uplifted arms in gospel music.

Enhancing their project with these insights, the agency set out to design this visual representation of joy using the silhouette of the exclamation point. Standing as an anchor for the new brand, this symbol is, in fact, a visual manifestation of the promise of the Mother Foundation.

Along with the exclamation mark and serving a similar purpose, an arched window is contoured, providing “a view into the history, the advancement, and the joy in Mama’s house,” says Greengrass. Once coupled with a vibrant color palette and photography, these symbols are turned into graphic devices that can be used across signage, website, show posters, and more.

Not only does the new identity enables new audiences to discover the meaningful projects unfolding at Mama Foundation but it also reinforces the role design plays in effective storytelling. “Through design, symbolism, and language, we’re able to introduce their audiences to aspects of the brand they may have not otherwise been familiar with — their Harlem legacy, commitment to preserving and presenting Black musical art-forms, goal to catalyze collective healing, and their aim to create space for communal belonging. The end result is a brand that is an authentic representation of the Mama Foundation and its singular spirit,” concludes Jessie McGuire, Managing Director.

Credits:

Client: Mama Foundation for the Arts

Agency: ThoughtMatter

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Brand & Marketing Updates Brand Management Market & Economy News

Introducing the Continuous Brand Auditing and Analysis

The continuous brand option is now available. Based on our robust market research system, we have designed this solution to enable companies to monitor their brand awareness and brand perceptions daily.

Brand Auditor makes it easy, effortless to collect daily feedback from your target customers if they know or brand – and if they know it, what do they think about it?

What can you measure with the continuous brand awareness and perceptions audit?

As indicated in the name of this audit type, the system enables you to measure brand awareness and brand perceptions.

Brand awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions. Improving brand awareness and share of voice are critical components of demand generation.

Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does. Brand perception comes from customer use, experience, functionality, reputation, and word of mouth recommendation – on social media channels as well as face to face.

Primary insights are:

  • Daily rand popularity
  • Daily rand awareness
  • What people like and dislike
  • The daily ratio of positive and negative perceptions
brand analysis

How does it work?

In a nutshell, our system distributes micro-surveys based on random device engagement technology to audiences defined by you – collecting as much as daily feedback you placed an order for. Depending on the size of your audience, our system can collect up 100,000 responses daily for each campaign. The results are summarized and visualized on a dashboard that you can access online.

Your target respondents are reached primarily on their mobile devices, when they use apps, watch YouTube videos, or browse the internet.

This first-hand data collection guarantees significantly better quality insights compared to wild guesses and social listening tools.

Who is this for? Which companies can use continuous brand awareness measurement?

Continous brand monitoring is for any company that would like to keep an eye on brand performance. This is necessary when marketing, brand building, and advertising functions are outsourced to marketing agencies – and the management wants to measure how marketing investment contributed to brand awareness and perceptions.

Another typical use of continuous brand monitoring is to track brand awareness in multiple regions and target customer segments. Brand Auditor makes it easy to set up dashboards for each brand measurement campaign.

Our solution has been optimized for small and medium-sized businesses. With reasonably low market research investment, Brand Auditor offers focused information, flexibility, and helpful support for any company that wishes to measure brand awareness and perceptions.

How much does it cost? What payment methods are available? 

The cost of continuous brand auditing is based on how many responses you acquire. At any time, clients can adjust their daily market research budget and targeting. However, for new target segments, we recommend setting up a new campaign and dashboard.

Similar to Google Ads and Facebook Ads, response prices will vary based on the target audience, target location, and response rate. Typical response cots in North America and Canada are between $0.2 and $0.5 per valid response. In Europe, the average CPR (cost per response) is between $0.3 and $0.6.

The minimum daily budget is $10 (USD). Calculating with the lowest average CPR, this will be sufficient to collect 40-50 valid responses daily.

Continous brand audit customers will be billed monthly, based on the volume of responses they acquired. In the first few days of every calendar month, clients receive an invoice for their usage in the previous month. Payment options are credit card, PayPal, or bank transfer.

To prevent the abuse of the system, and avoid financial risk, we might issue an invoice before the end of the month if excessive use is detected.

Can I pause or cancel the continuous market research campaigns?

Yes, you can pause or cancel any time. Should you cancel a campaign, you will be billed immediately for your outstanding market research costs.

In case you pause a brand audit campaign, you will be invoiced for the monthly usage at the beginning of the next month.

Are there any upfront fees?

$250 (USD) is payable upfront for each dashboard and campaign. This will be deducted from the first invoice.

How to get started?

Visit this page to learn more about continuous brand auditing and fill out the form at the bottom of the page to indicate your industry and number of monthly responses. We will get back shortly with further information and the next steps.

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Brand Management Market & Economy News Personal Brand

Personal Branding Tips for Consultants. Why Consultants Need a Personal Brand?

Before talking discussing personal branding tips, let’s pause for a second and ask the most important question. Why do you need a personal brand as a consultant?

Because people don’t like to work with assholes. When a team chooses a consultant to work with, they will not only evaluate their professional background but also how the person will fit into the culture of their company. Not everyone is a good fit, so they will definitely check out who they want to work with.

Your personal brand communicates who you are as a consultant, your work philosophy, way of doing things, and core values. Having these pronounced in your personal brand and marketing communication will not only help you to attract more clients but also attract clients with who you will enjoy working.

You might want to check out two of our audits that can help you to understand what people like and dislike about your personal brand.

Most people confuse marketing with branding. Marketing tools focus on connecting with the target audience to convince them to purchase products or services. The main aim of marketing is driving sales. Branding is all about defining who you are. It also entails communicating your mission and values to influence the public perception of you. Personal branding drives recognition and loyalty. As a consultant, you need both. Better even, you have to start with personal branding strategies that will foster trust with prospective clients and help you in your marketing efforts. Let us look into some personal branding tips for consultants:

Tell your story

As humans, we desire connection. One of the best ways to connect with your prospective clients is by telling your story. Create an authentic narrative that speaks about your passions and the various adversities and uncertainties you have endured getting where you are now. Your audience wants to know that you are human. You can share your story on social media platforms or your website. Consider your profession and identify the people that you would want to reach. Identifying their interests and motivations will help you know what things about yourself they will find relevant.

People buy from people, and your potential clients want to work with someone they feel they know well. The only way you can let them in and make them understand your prospects is by telling your story. Talk about the formative experiences that have molded you into who you are and the challenges you have overcome to serve your clients better. Your narrative does not need to look like a resume. Make it engaging and authentic. You could create a simple elevator pitch that captures your experiences in a few words.

Have a Unique Value Proposition

People notice the things that stand out. Out of all consultants in your field, why should a client pick you? Your distinctiveness is what makes you memorable. Create a Unique Value Proposition (UVP). Your UVP should highlight the unique characteristics that make you stand out from the crowd of consultants. You can start by identifying your strengths and your distinct abilities. What are the achievements you have enjoyed as a result of those strengths? What do people compliment you for mostly? Your unique feature could be your personality. You do not have to be bubbly, gregarious, and outgoing to build a positive public impression. Some people prefer to work with people that are quiet and self-effacing. That could be your unique selling point. Your distinctiveness could either be in what you deliver or how you convey it. You are more likely to draw more people and build credibility with your authenticity.

Establish a solid social media presence

People need to be able to find you. The increasing number of social media users makes it the best place to grow your brand. People go to social media when researching people, products, or services. Your target clients will not trust you if they cannot find anything online about you. You can conduct a personal brand audit to know what your potential clients think of you and the services you offer. It will help you optimize branding, content, and communications to boost your reputation.
Potential clients are more likely to trust your expertise when you have a consistent brand offline and online.

Use testimonials

You can always say nice things about yourself, but it is always better to have someone else sing of your praises. In this social media era, testimonials and recommendations are critical for building a powerful personal brand. People trust recommendations even if they are from people they do not know. They want assurance that they are not the only ones using a product or service. No one wants to go alone when making a decision. To build your personal brand, you need to gather testimonials from clients.

Testimonials will build trust and validate your credentials. You can ask for feedback at the end of successful projects. Your clients are more likely to leave enthusiastic and glowing reviews when they are still thrilled with the results of your work. Ensure that the process of submitting feedback is simple. Your clients are busy and may not have the time to sit in front of a blank page to leave a testimonial. You can use online forms that are less intimidating or time-consuming.

Create a personal website

A website is an excellent touch for building your personal brand online. Your website can be the place where you talk about your services and your Unique Value Proposition. You can also have a portfolio of your work on the website. Create content that is relevant to your industry and post it on your website.

Creating content will establish you as a top expert in your field and boost your credibility. You can even build a community by asking people to sign up for your newsletter and join the mailing list to get your articles. Ensure that your website is user-friendly and visually appealing. You can use Squarespace or WordPress to build your website. 

Niche down!

If you wish to become a successful independent consultant, you need to find a specific area within your domain of expertise and own it. Having a niche gives you a competitive advantage since it differentiates your offers from other consultants in your field. Narrowing your focus not only differentiates you in a crowded market but also gives you the potential to dominate an entire segment of the market.

A narrow focus demonstrates expertise in that particular sector. It shows that you have an in-depth understanding of your client’s unique needs. To carve a niche, you should start by brainstorming all the areas you could offer consulting services. After brainstorming, evaluate your experience and expertise against three factors- joy, money, and expertise. Which one gives you the most pleasure? Which is more profitable? Finding a balance between these three factors will help you determine your unique niche.

Wrap up

As a consultant, you represent both yourself and the business. An authentic and consistent personal brand is essential for the growth of your career. Your personal branding strategies should be the guiding light for all your decisions and behavior as a consultant.

Categories
Brand Management Market & Economy News

Continous, Day-to-Day Brand Perceptions Monitoring Is Coming in September 2021

We have exciting news for our current and future clients. In late September 2021, we are going to release a new feature that enables continuous brand auditing. Why is it useful and why is it a milestone for Brand Auditor?

Before Brand Auditor, traditional brand audits were nothing more than opinionated essays with minimal research. These documents were practically nothing more than the elaborated opinions of a brand-marketing professional.

In 2020, we revolutionized brand auditing

In December 2020, Brand Auditor introduced a whole new way of evaluating brand effectiveness, based on the opinion of target customers. The market-research-based system enabled to visualize crowdsourced feedback and opinion, turning consumer insights into beautiful reports. 

Our next-generation brand audit solution eliminated subjective opinions and guesswork from the process. This enabled startups, SMEs, and SMBs to optimize their brand positioning and marketing communications efficiently.

Once we started to get clients, it soon became apparent that there is a need for a continuous brand auditing solution. Occasional brand audits can only give a snapshot. Our current system is unable to visualize changing trends caused by the evolution of consumer expectation, competitor behavior, and other dynamic factors.

During our first year of operation, we kept receiving requests for a continuous brand auditing solution, so we started to work on it. The good news is that the prototype is already functional, and it is amazing.

What is continuous brand perception monitoring?

Rolling brand monitoring enables anyone to measure how various segments of target customers and audiences perceive various aspects of a brand.

Our new, continuous brand monitoring system can be used to:

  • Measure how people feel about your company
  • Notice if your brand starts to become unpopular
  • Measure brand awareness in various regions
  • Measure brand awareness among different segments of customers
  • Evaluate if changes in marketing communication had any effect
  • Evaluate if your brand building campaigns contribute to the growth of brand awareness

How much will continuous brand monitoring cost?

Dynamic cost per response

Customers pay per response. The cost of responses varies between $0.1 and $0.3, depending on the user-selectable targeting options, such as region, industry, or age group. The system is somewhat similar to the dynamic bidding system of Google Analytics, where the cost per click (CPC) depends on the interaction rate, bids of other advertisers, and other factors. 

In the case of Brand Auditor, the cost per response (CPR) is also dynamic, depending on the actual cost of acquiring responses.

Daily market research spend 

Brand Auditor customers can limit their daily market research spend. This means predictable monthly costs. Daily budget limits can be applied to each campaign individually and can be updated on request.

The minimum daily spend for each campaign is 10 euros, which equals $12 (USD). For this daily budget, the campaign can collect somewhere between 30 to 60 responses in a day. The Brand Auditor system will always optimize itself to collect good quality responses at the lowest possible cost.

Daily cost calculation, monthly billing

Daily costs, responses count, and average CPR (cost per response) are displayed on each dashboard. Customers receive an invoice in the first days of every new month for their accumulated market research costs of the past month.

Sign up for free testing

The system is still under development, but for testing purposes, we welcome companies who would like to try this system. The expected commercial launch will happen in late September 2021 or October 2021, so anyone can apply to test the system meanwhile.

Testing is entirely free of charge and does not require any account access or to exchange sensitive information.

Contact us to sign up.

Categories
Brand Management Market & Economy News Personal Brand

Personal Branding Tips to Improve Your Career

Personal branding is essentially the intentional action of promoting perception about you. Just like in a business, you need to have a reputable and recognizable personal brand if you are to grow to the very top in your career. A powerful personal brand will set you apart from your competition and increase your credibility immensely. The personal branding process requires you to define your unique value proposition and build credibility from your distinctive features. You are perhaps wondering how you can create a personal brand to achieve your career goals. Well, here are some tips that will help:

Know who you are

The first step in building a powerful personal brand is doing an audit on yourself. Reflect on your professional and personal identity. Look at yourself introspectively and come up with a list of your strengths and weaknesses. Know the areas that you excel in, your motivations, the characteristics that you often get complimented on, the roles that seem to drain your energy, and the tasks you tend to need some help with to complete.

To get an accurate view of yourself, you can ask your friends, family, and colleagues to describe you. After understanding the various facets of your personality and expertise, find ways to brand them. Your unique characteristics will help you carve a niche for yourself in your career. Some people find it hard to create a niche because they are afraid of missing out on opportunities. They feel like they are limiting themselves. That is far from the truth.

The narrower your focus and area of specialization is, the more likely you are to differentiate yourself from others and build a career path for yourself.

Having a confused personal brand identity is one of the most common pitfalls of establishing a winning online presence. Have you ever felt that some people are not genuine or come across as weird when trying to promote themselves on Linkedin, trying too hard to look professional or cool? Well, that is the result of a poorly conceptualized and managed personal brand.

Our personal brand audit is a brilliant tool to understand how people see and feel about your online presence.

Have an elevator pitch

An elevator pitch communicates the most crucial aspect of you and your services within a short time. Most people working on building a personal brand make the mistake of forgetting to create an elevator pitch. See, personal branding is all about how you present yourself to the world. It is imperative to create a powerful image of yourself and your work every time. If you do not have an elevator pitch, take the time to create one that describes your story.

You will use it to introduce yourself when you meet people, whether at informal parties or networking events. The elevator pitch will express what you do and who you are. It will also give the direction of your career. Ensure that it is short and captivating. Try not to exaggerate or over glorify yourself. Just be your true self since that makes it easier to connect with people and influence them.

Define your target audience

Your personal brand is all about what others think of you. Ergo, you have to know who you are trying to reach. When you know your target audience, you will create a brand that is appealing to them. For instance, if you have a career in digital marketing, your brand and unique value proposition need to be appealing to recruiters and companies within your industry.

You will focus on building skills suitable for the marketing field. Determining your target audience makes it easy to build a brand that resonates with them. Some people make the mistake of targeting an audience that is too wide. To be an authority and leader in your career, it is best if you choose a niche within your industry. You will advance your career faster when you have a specific focus and target audience.

Increase your online visibility

As a professional, an integral part of your personal brand is having an online presence. It should be easy for people to find you online. Growing your online presence will increase your brand recognition.

Your target audience will think of you as a credible person when they can type your name on a search engine and find you and your portfolio. It is not enough for them to locate you. The information about you needs to be positive and detailed. Any negative things about you could tarnish your personal brand. You can do a personal audit to see what people think about you. It will help answer the question “what is my personal brand?”

Now, remember to always be cautious with what you share. To bolster your online visibility, you could create a website that has a portfolio of your work.

Be active on social media platforms like LinkedIn, which will help you connect with other professionals. Your social media profile should align with your career goals. You don’t want to share things that you wouldn’t want your brand to be associated with. You could also start a podcast that relates to your industry to establish yourself as a thought leader in your field. That goes a long way in building your personal brand.  

Network

To build a reputable personal brand, you will need to gain recognition and exposure. Networking is an excellent way to gain credibility and form meaningful connections. Networking effectively will build your personal brand and advance your career. You should know that 85% of job vacancies are filled through networking. That should help you appreciate the power of networking. If you are looking for a job that will advance your career, you have better chances with networking than with the traditional recruiting process. You can use LinkedIn or try to attend networking events that are relevant to your industry.

Take advantage of professional recommendations

Ask your colleagues and employers to give you recommendations. That is one of the easiest ways to build your personal brand. In the same manner that brands utilize customers testimonials and reviews to advance their brand image, you can use recommendations to grow your personal brand. Find people you have worked with in the past or are currently working with and ask them to advocate for you. These people know your strengths and weaknesses well, and people will most likely trust them when they vouch for you.

Wrap up

The bottom line is to be consistent by creating a brand that is true to you. When your brand is authentic, it will be easy to maintain your values both offline and online. Consistency will increase the efficiency of your personal branding.

Categories
Brand Management Market & Economy News Personal Brand

New Brand Audit for Social Media Influencers, and New Targeting Option to Choose Specific Regions

The past months were quite exciting here at Brand Auditor. The business has been going better than expected, and we have taken strategic steps to establish ourselves on the market by expanding our referral and reseller network. We have also launched a new audit for social media influencers and added new features to our report config tool.

Brand Auditor just turned one year old

We are happy that our market research-based brand evaluation system that we prototyped a year ago has become the go-to brand audit tool for SME-s around the world. Today, reputable marketing consultants recommend Brand Auditor, and various media outlets wrote about our system. But most importantly our customers are very satisfied with our audits. 

Back in the beginning, the concept of Brand Auditor was based on a much more simplistic idea – one that was built to rate various aspects of social media pages. It was called “Rate My Pages”. You might still be able to find some references online. 

As you see, the concept became much more versatile and elaborate since then. Today, Brand Auditor can be used to measure brand awareness, as well as to get crowdsourced consumer feedback of over 60 aspects of brand and marketing communications. In addition, we created a whole new self-service audit configuration tool, so people can configure audits to get the information they truly need. 

Someone called Brand Auditor the “McDonald’s of market research”, as our system brings professional-level market research to an affordable price point, making it available for startups and SMEs regardless of their budget.

Introducing the Social Media Influencer Audit

As mentioned a minute ago, the original idea of Brand Auditor was to let people give feedback on social media pages. We already had an audit aimed at brand and corporate social media pages, as well as a personal brand audit for professionals, but we started to get requests from artists, musicians, influencers, and public figures.

So in September 2021, we have launched a brand audit specifically for social media influencers, called the Social Media Influencer Audit.

We are well aware of the available social media measurement tools, such as Hype Auditor and similar software services – that’s why we designed our social media profile audit to give insights one cannot get elsewhere.

This audit lets you collect tens of thousands of feedback regarding your:

  • Physical qualities 
  • Style & fashion 
  • Personality 
  • Content qualities 
  • Artistic qualities

During the audit configuration, you can define your target audience, target age group and gender, your profile type, and industry – making sure that the responses and ratings you will receive are relevant. Audit prices are starting from $75 for basic configurations, but large audits will cost more based on the number of feedback you want to get.

New targeting feature: choose specific market research regions

Since the launch of Brand Auditor, we have been receiving requests to offer a more specific and precise geographical targeting system for our market research campaigns.

Most people wanted to drill down to city-level, or even Zip codes. This is okay, however estimating the number of valid market research responses is nearly impossible. 

Let’s say a company would like to survey 18-24-year-old sports fans in a small town with a population of 100,000. This sounds like a valid criterion, but estimating the true available respondents who will actually respond to the survey is statistically challenging. We might be talking about 4000-5000 people. 

Such estimates make more sense in regions with high populations, such as Asia, Middle East, and other urbanized locations.

We are working on creating a dynamic demographical database of regions we frequently audit, so our audit configuration tool will be able to offer reliable estimations in real-time.

As a temporary solution, we made it optional to specify your target location. Please use this feature considerately, and do not try to configure audits that seem statistically impossible. Let’s say do not order and an audit of 20,000 respondents surveying a town with 25,000 inhabitants. That will not work.

As usual, we are always happy to manually check and confirm if your market research configuration is feasible – so before ordering an audit please feel free to contact us.