John Hayes, Director of Sales for BALYO, a leader in innovative robotic solutions for material handling, is a frequent contributor to Forbes. In his most recent editorial contribution, Hayes explores the ability to understand market segmentation. He insisted it requires knowledge, experience, vernacular, and can articulate what makes each unique.
Hayes noted, “Those operating in the food manufacturing and logistics industries, for example, have a myriad of considerations that are quite unique. Improper production and transporting of food kills thousands of people every year. Understanding the kind of specific quality control and quality assurance procedures is not a trivial matter.”
“The segmentation is much more than just the industry delineation. It is an overall perspective of the conditions, situations, and problems solved with technology and other services provided. The analogy of taking the right medicine at the right dosage to remedy a particular condition is apt. It starts with a diagnosis. Companies must know what they do well…what they offer as a unique value proposition. Then the discussion about the target customer segmentation will be a methodical and logical next step. Everyone on the business development team should be able to easily answer what is best about the company and the solution,” concluded Hayes.
Hayes is a proud member of the Forbes Business Development Council, an invitation-only organization for senior-level sales and business development executives. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in the business development space.
BALYO is the leader in the design and development of innovative robotic solutions for material handling trucks. The company’s enhanced technological platform, VNA and REACH trucks are leading the warehouse, distribution center, and manufacturing operations with breakthrough robotic technology.
BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. BALYO is selling a solution, not just a product. BALYO Reach Trucks are transforming warehouses and distribution centers globally. BALYO recently joined MHI Mobile Automation Group (MAG) Industry Group.
Company Name: Balyo, Inc.
Contact Person: John Hayes, Director of Sales
Email: Send Email
Phone: (704) 905-1571
Address:78 B-Olympia Avenue
Country: United States