Breakfast Restaurant Market Size to Touch $49.82 Billion by 2028 on Account of Rising Demand of on-the-Go Menu, Fast Food Items and Growing Health Concerns | Million Insights

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According to new report available with Million Insights, the global breakfast restaurant industry report provides a detailed analysis of global market size, regional and country-level market size, competitive landscape, impact of domestic market players and value chain optimization. Breakfast Restaurant Market is segmented by types, manufacturers, applications and regions.

The global Breakfast Restaurant Market size is expected to reach USD 49.82 billion by 2028, registering a CAGR of 6.8% over the forecast period, according to a new report by Million Insights. Growing health concerns upholds breakfast as an important meal of the day. This is leading to the huge adoption of breakfast by consumers in various countries like the U.S. and the U.K. In these regions, around 40% of restaurants offer breakfast menus, which led to the potential growth opportunity for the market.

Restaurants have observed that including a wide-ranging breakfast menu with its all-day availability acts as a growth-driving factor leading to increased revenues. The availability of a variety of drinks like fruit or vegetable juices & smoothies and freshly brewed coffee is also estimated to drive the market. Rapid globalization is also responsible for the growth of this market. Globalization has led to the migration of the workforce with different cultures creating a demand for regional foods.

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The Quick Service Restaurants (QSRs) segment contributed to the highest revenue share of 60% in 2020 owing to its increasing popularity of QSRs across the globe. It is also known as fast food hotels. The QSRs mainly focus on limited table service and fast food services, apart from takeaway options. They are mostly part of hotel chains like KFC, McDonald’s, and others.


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Breakfast Restaurant Market Report Highlights:

• North America dominated the global industry with a revenue share of more than 57% in 2020 due to the high purchasing power of consumers in the U.S. and Canada

• As the North America market presents attractive opportunities for the consumer goods sector, it is projected to show considerable growth over the forecast period

• On the other hand, Asia Pacific is estimated to be the fastest-growing regional market from 2021 to 2028

• The growth of the APAC market can be credited to the rising number of breakfast hotels in countries like China and India

• The quick-service category segment accounted for the highest revenue share in 2020. However, the fast casual category segment is expected to register the maximum CAGR from 2021 to 2028

• The establishment of partnerships to undergo sustainable developments and new product launches are some of the strategies, which are expected to be utilized by industry participants for gaining a competitive edge

Breakfast Restaurant Market Segmentation

Million Insights has segmented the global breakfast restaurant market on the basis of category and region:

Breakfast Restaurant Category Outlook (Revenue, USD Million, 2017 – 2028)

Quick Service Restaurant (QSR)
Fast Casual Restaurant

Breakfast Restaurant Regional Outlook (Revenue, USD Million, 2017 – 2028)

North America


Asia Pacific

Central & South America

Middle East & Africa
South Africa

List of Key Players of Breakfast Restaurant Market

Chipotle Mexican Grill, Inc.
Panera Bread Company
McDonald’s Corp.
Yum! Brands, Inc.
Burger King
Kimpton La Peer Hotel
Shake Shack, Inc.
Boston Market Corp.
Dine Brands Global, Inc.


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