Bolt Sprints to Game Changing Stake in Esports

Usain Bolt is the latest superstar to enter the world of online gaming, as co-owner of a fledgling Irish esports group.

The worldโ€™s fastest man, a well-known lover of video games, has acquired a stake in the Dublin-based Wylde, set up two years ago by an ex-JP Morgan banker and the former boss of the American Ireland Fund.

โ€œIโ€™ve been a gamer all my life and a proud member of the growing esports community,โ€ Bolt, 35, said. โ€œWylde is on a journey to becoming one of the biggest brands in the fastest-growing sport in the world.โ€

Wylde already has esports teams competing in various video game tournaments, including Rocket League and Fifa. It plans to use Boltโ€™s star status to attract lucrative sponsorship deals.

Esport is predicted to attract a global audience of a billion by 2025. In 2020 David Beckham invested in Guild Esports, the London-listed group.

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Bolt sprints to game changing stake in esports