Best Selling Book “Let’s Pivot: An Entrepreneurs Guide to Surviving and Thriving a Crisis” by Michael Siervo Gives Entrepreneurs New Hope in the Face of Inevitable Change.

Change is inevitable. Whether it is a financial crisis, relationship breakdown, illness, natural disaster or a global pandemic, life will knock you down when you least expect it. For entrepreneurs, the pandemic punched them square in the face. What separated the survivors from the casualties? How did they do it? It all came down to the pivot. This is your ability to adjust without losing hope.  

Experienced businessman Michael Siervo saw this firsthand as his businesses got hit hard. If he didn’t change, his businesses would die.  As in the game of poker, sometimes you just throw your hands up and say “Screw it. I’m all in!” Let’s Pivot is about going ALL-IN while setting aside old habits to adapt to new realities. Written during the height of COVID-19, Michael highlights how entrepreneurs, side hustlers, and go-getters pivoted from crisis to opportunity and turned a global pandemic into profit. With 17 thoughtful chapters ranging from the history of business pivots, to the entrepreneurial mindset, to becoming your own brand, this book is packed with ideas that can be implemented immediately. Michael Siervo combines humour, anecdotes, and statistics as he shares insight from entrepreneurs who pivoted out of danger and into profit. With rave reviews from YouTube influencers, Olympians, celebrities and CEOs, the book hits a chord during these challenging times.

Written in their own words, the book highlights inspirational stories from entrepreneurs from around the world. With QR codes throughout the book, readers can explore chapter summaries and detailed biographies of contributing authors, making this an engaging experience. You will walk away inspired and confident that change isn’t bad. Change is just a part of becoming who you are meant to be. 

Let’s Pivot is available online and in bookstores all around the world. Net proceeds go towards building libraries and computer labs in less fortunate places around the world. Grab your copy of this handy, no non-sense guide to pivoting at

Michael Siervo has spent more than 2 decades in business, sales, and entrepreneurship. No stranger to success and failure he has shared his experience on hundreds of stages, podcasts and media outlets as he promotes leadership, thought leadership and positivity. Michael is a published author and has been nationally recognized for his work in business and philanthropy. 

To learn more about him, follow him on Facebook or Instagram @iam.michaelsiervo, read his blogs at or watch his interviews on his YouTube podcast Ready, Set, RISE. 



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