Beauty and Personal Care Products Market Value, Top Brands Share, Industry Size, Growth Opportunities, SWOT Analysis, Report 2023-2028

Beauty and Personal Care Products Market Report 2023
The global beauty and personal care products market is driven by the advent of organic products and continuous improvements in the e-commerce sector.

According to the latest report by IMARC Group, titled “Beauty and Personal Care Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global beauty and personal care products industry size reached US$ 481.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 787.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5.12% during 2023-2028. Beauty and personal care products refer to a wide range of items that are used to enhance the texture and appearance of the skin. They help in nourishing and hydrating the skin while stimulating skin metabolism, regulating moisture levels, and providing protection from ultraviolet rays (UV). Additionally, they prevent wrinkles, sagging, dryness, and acne-related problems while binding free radicals to stimulate collagen. They are also used by individuals for cleaning and beautifying purposes to enhance the health and appearance of the skin, hair, and nails. Some commonly used products include cleansers, toners, moisturizers, serums, foundation, lipstick, eyeshadow, shampoo, conditioner, soaps, deodorants, toothpaste, and body wash. Due to rising health consciousness among the masses, beauty, and personal care products are gaining traction across the globe.

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Beauty and Personal Care Products Market Demand:

The growing preference for maintaining an aesthetic physical appearance among individuals is driving the global market. Moreover, the rising demand for beauty products manufactured using natural, non-toxic, and organic ingredients is contributing to the overall market. In response to the escalating demand, several major companies are heavily investing in developing eco-friendly and organic products that are free from harsh chemicals and are more environmentally friendly, thus gaining prominence worldwide. Furthermore, continuous improvements in the organized distribution channels and emerging e-commerce sectors are impacting the market favorably. Other factors, including inflating disposable income levels of the masses, the advent of home delivery models, extensive research and development by leading players, and the development of aggressive marketing strategies, are also influencing the market.

Competitive Landscape with Key Players:

Avon Products (Natura & Co)
Beiersdorf AG
Colgate-Palmolive Company
Johnson & Johnson
Kao Corporation
L’Oréal S.A
Mary Kay Inc
Procter & Gamble Company
Revlon, Inc. (MacAndrews & Forbes)
Shiseido Company Limited
The Estée Lauder Companies Inc.
Unilever plc

Key Market Segmentation:

Breakup by Type:


Breakup by Product:

Skin Care
Hair Care
Color Cosmetics

Breakup by Pricing:

Mass Products
Premium Products

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores

Breakup by End User:


Breakup by Region:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

Market Performance 
Market Outlook
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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