The report “Batter & Breader Premixes Market by Application (Meat, Seafood, and Vegetables), Batter Type (Adhesion, Tempura, Beer, Thick, and Customized), Breader Type (Crumbs & Flakes and Flour & Starch), and Region Global Forecast to 2026″ The global batter & breader premixes market is estimated to be valued at USD 2,513.6 million in 2021. It is projected to reach USD 3,431.6 million by 2026, recording a CAGR of 6.4% during the forecast period. The global batter & breader premixes market is projected to exhibit potential growth in the next five years. The market is driven by the increase in consumption of processed meat products. Further, the emerging market potential, growing population, and developing technologies in this market are estimated to have a medium growth impact on the batter & breader premixes market. However, stringent international quality standards and regulations and the fluctuating prices of commodities are the key factors hampering the growth of this market.
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The key players in this market include Kerry Group (Ireland), Bunge Limited (US), Newly Weds Foods, Inc. (US), McCormick & Company (US), Showa Sangyo Co., Ltd. (Japan), Aromata Group (Italy), FIB Foods (Netherlands), Idan Foods (US), and Dutch Protein & Services B.V. (Netherlands) among others.
High consumption of fish in homemade dishes, with different types of flour
Fish is used as a traditional food in Asian countries. They are traditionally coated with different flours, such as corn, wheat, cornmeal, and rice. Different spices are also added to the flours, which are then deep-fried. Flours are mainly used in homemade fish dishes, whereas bread crumbs are mainly used in restaurants to give the dishes an attractive look. Fish with bread crumbs can be fried and baked. Dishes, such as baked panko-crusted fish fillets, baked crunchy breaded fish, baked cod in breadcrumbs, and parmesan-crusted baked fish fillets are some of the baked fish dishes that use bread crumbs for coating. This factor helps restaurant owners to provide a better healthy option to their guests, which, in turn, would contribute to the growth of the fish segment during the forecast period.
Rising demand for crabmeat as starters in traditional restaurants
Crabs are mainly consumed as crabmeat in the snack industry, as they are tasty and highly nutritious. It is highly popular among traditional restaurants; also, it is mostly available in restaurants as an appetizer rather than in QSRs. Breaders are used in many dishes, such as Thai crab cakes, crab cake bites, and breaded crab ball snacks.
However, the high price of the product due to the requirement of extensive labor to take out the meat is hampering its market growth. Thus, due to this high price, it is not consumed regularly. Also, in most countries, it is considered a premium product due to its limited availability. According to Eurostat, Spain holds a 17.5% share in the overall European Union fish catches, which include crustaceans. Owing to this, the availability of crabs is high in Spain, the UK, France, and Germany. Hence, the usage of breaders is also high in this region.
North America is projected to reach USD 1,614.9 million during the forecast period.
North America dominates the global batter & breader premixes market; it accounted for a 47.0% market share in 2020. This is due to the increasing demand for convenience food items in the meat and seafood category. Also, the high standard of living has accelerated the snacks industry of this region, which, in turn, is accelerating the growth of the batter & breader premixes market.
The US is projected to dominate the North American batter & breader premixes market during the forecast period. This is due to the high awareness among consumers and food centers about the usage of these premixes in different applications. Other factors contributing to the growth of the market are the advantages offered by these products, such as better visual appeal, texture, and taste; as well as the increasing popularity of meat and seafood products coated with batters and breaders. In recent years, the rise in imports of breaded seafood products has also been noticed in this country. Major companies of this region, such as Cargill (US) and ADM (US), are highly focusing on innovations to provide better products to their customers.
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