Ayurvedic Herbs Market Size Hit USD 27.02 Billion in 2030, Rising Awareness of Alternative Medicines and Health Consciousness Among Consumers

Reports and Data
Ayurvedic Herbs Market Size – USD 10.53 Billion in 2021, Market Growth – at a CAGR of 11.1%, Market Trends –low cost and effective alternative medicines.

Rising awareness of alternative medicines in health and immune system development is the key factor driving market revenue growth

The Ayurvedic Herbs Market size was USD 10.53 Billion in 2021 and is expected to register a revenue CAGR of 11.1% over the forecast period, according to the latest report by Reports and Data. Market revenue growth is expected to be driven by rising awareness of alternative medicines and health consciousness among consumers.

Ayurvedic herbs such as triphala, aswagandha, bramhi, cumin, turmeric, and licorice root comes with several health benefits like balancing body, mind, and spirit without any side effects. A large number of consumers are getting influenced by the health and immune system benefits, which is driving the market revenue growth. Also, health practitioners are shifting their interests from conventional allopathic treatment and moving toward safe organic treatment owing to increased side effects in synthetic drugs, lack of curative treatment for several chronic diseases, high cost of new drugs, microbial resistance, and emerging diseases. Global market players of ayurvedic herbs are expanding their market share by improving consumer health and benefits of products, which are further fueling revenue growth of the market.

The ayurvedic industry continued growth is another important factor in the revenue growth of the market. Most of the consumers are shifting toward ayurvedic herbs due to cheaper treatment cost and higher cost of conventional allopathic medicine. Goverments of some countries are promoting ayurvedic products export and establishing export units, which are creating significant opportunities in the market. Additionally, the growing number of ayurvedic research and development insitututes and ayurvedic practitioners are accelerating revenue growth of the market.

Companies profiled in the market report are Himalaya Wellness, Colgate-Palmolive Company, Yunnan Baiyao Group Co., Dabur India Ltd., Emami Limited, Kairali Ayurvedic Group, Patanjali Ayurved Limited, Shahnaz Ayurveda Pvt. Ltd, Shree Baidyanath Ayurveda Bhawan Pvt. Ltd, Unilever, and Herbivore Botanicals

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Some Key Highlights From the Report

The nutraceuticals segment is accounted for a larger revenue share in 2021. Ayurvedic herbs are increasingly adopted for improved digestion and mental health, therefore ayurveic herbs are widely used nutraceuticals. Ayurveda offers a plethora of information on ethnic practices, techniques, capabilities, and traditional aspects of organic material and in recent times. As a result, many consumers are preferring these traditional practices in treatment of diseases as well as nutracuticals and dietary supplements containts antioxidants, anti-inflammatory agents, probiotics, fatty acids, and various natural oils, which helps in managing health issues. Such benefits are attracting large numbers of consumers and these factors are contributing to revenue growth of the segment.
The autoimmune diseases segment accounted for a larger revenue share in 2021. Ayurvedic herbs are an ideal application in recovery of autoimmune diseases such as type-1 diabetes, multiple sclerosis (MS), rheumatoid arthritis (RA), and others. Some major ayurvedic herbs such as  neem, Guggulu, giloy, and Brahmi are frequently recommended by ayurvedic practitioners or vaidyas to keep up metabolism, which gets affected from an autoimmune diseases. Moreover, ayurvedic herbs such as astragalus, pippali, and kalmegh are potent anti-inflammatory and antioxidants that helps ease the symptoms such as coughing, sneezing, and swollen lymph. As a result, ayurvedic practitioners are recommending such products and these factors are driving revenue growth of the segment.
The market in Asia Pacific is expected to register largest revenue share in the ayurvedic herbs market over the forecast period. Increasing trends in ayurvedic treatments along with governments inititiatives is driving revenue growth of the ayurvedic herbs market. Countries in this region such as India and China are promoting Traditional Indian Medicine (TIM) and Traditional Chinese Medicine (TCM) in treatment of various diseases to compete in the global allopathic medicine market. A large number of companies in ayurvedic verticals such as Dabour, Himalaya, Emami, and others are present in the region. Moreover, the World Health Organization (WHO) and and the government of India has jointly signed a deal in establishing the WHO global centre for traditional medicine. This global knowledge centre for traditional medicine are further anticipated to revenue growth of the market in the region.
On 11 February 2022, Amazon.com, which is a U.S.-based multinational e-commerce company, launched dedicated storefront for ayurveda products on its marketplace. The storefront on the marketplace are plaiing to enhance visibility of ayurveda products such as various kinds of juices, skincare supplements, immunity boosters, oils, and more from small businesses and direct to consumer brands.

For the purpose of this report, Reports and Data has segmented the ayurvedic herbs market based on product type, application, distribution channel, and region:

Product Type Outlook (Revenue, USD Billion; 2019-2030)

Dietary supplements

Application Outlook (Revenue, USD Billion; 2019-2030)

Autoimmune diseases
Respiratory diseases
Cancer treatment
Cardiovascular diseases

Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)


Regional Outlook (Revenue, USD Billion; 2019-2030)

North America
Latin America
Middle East & Africa

Key Questions Addressed in the Report:

What are the dominating factors that are influencing the growth of the industry?
In the forecast period, which market segment is expected to rise the most?
What are the risks and challenges that the industry is facing?
In the coming years, which area is projected to dominate the market?
Who are the major players in the market? What kind of strategic business plans have they made?


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