Automotive Tinting Film Market size is forecast to reach US$5.2 billion by 2027 after growing at a CAGR of 5.1% during 2022-2027. Tinting films help reduce solar heat gain and winter heat loss and maintain a sustainable and comfortable environment. In addition, the use of Ultra Violet-A filtering tinting films reduces the risk of skin cancer and skin damage. Environmental benefits offered by these films along with rising safety concerns among consumers are expected to drive the market. Window plastic film, wrap films, carbon tints, ceramic tints are commonly made from polyester, or Polyethylene Terephthalate (PET). Polyethylene Terephthalate Influencing factors such as increasing consumer preference for safety from dangerous UV rays and shield the costly interiors of premium cars are anticipated to fuel the market growth. With the expansion in the urban population, rise in disposable income, and growth in working population especially in emerging economies, the passenger vehicles segment is experiencing a rise in its demand. While glass windows alone only block 40 percent of UV rays, some window films can block up to 99.9 percent. Solar films also regulate indoor temperatures, so rooms stay cooler in summer and warmer in winter. This in turn can improve the energy efficiency of the home and help save money.
The COVID-19 outbreak has disrupted nearly every industry and the market is no exception to it. The market was contracted in 2020 and is expected to get stabilized by mid-2021. The Middle East & Africa is anticipated to be the worst hit as economic conditions worsen. Developed regions such as Europe and North America experienced significant losses in the business in 2020. In the worst-case scenario, the global tinting film sales for automotive witnessed a steep drop due to the impending economic recession and business loss in 2020.
Automotive Tinting Film Market Segment Analysis – By Film type
Window Films segment held the largest share in automotive tinting market in 2021. Window films are a type of window treatment applied to windows and glass surfaces, designed to reduce the amount of solar heat transmitted through the glass. Unlike curtains or blinds that need to be closed to be effective, window films are designed to allow light in, help increases solar reflectivity, reduce heat and glare, and maintain your view, all at the same time. They also increase safety and security and offer enhanced protection from accidents, break, and entry, and flying glass fragments. The companies are constantly developing the advanced window films as per demands, for instance, in 2020 San Diego-based Ceramic Pro Americas launched KAVACA Window Films, a line of premium window tint solutions for the automotive industry, KAVACA Ceramic IR and KAVACA Carbon CS, that integrate nano ceramic and nano carbon technology capable of blocking up to 97 percent of heat-generating infrared radiation. On the other hand, SKC has launched a window film, block sunlight and ultraviolet light, which can reduce heating costs and also that consumers can attach themselves without the need to call experts. Thus, the segmental growth of window films positively impacts the growth of automotive tinting film market.
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Automotive Tinting Film Market Segment Analysis – By Vehicle
Passenger Vehicles dominate the automotive tinting film market growing at a CAGR of 5.8% during 2022-2027. The demands for automotive tinting film are mostly from the passenger car segment. Excessive heat, increased privacy, UV protection, a faded interior, glare or security, window tint enhances the comfort and appearance of your vehicle. According to Organisation Internationale des Constructeurs d’Automobiles (OICA), total sales of passenger vehicles in 2020 was 53.5 million approx. The government initiatives and development, for instance, in 2018, the Ivoirian government passed a law limiting the importation of private-use vehicles over five years old and mini-buses over seven years old. As a result, statistics from the Automotive Trade Professionals Association show new car sales increased 16% from May 2018 to May 2019 and on the other hand, India has seen a sharp rise of 14.19% in Passenger vehicles in 2020. Such edges and growth have escalated the demand growth of the automotive tinting film Market.
Automotive Tinting Film Market Segment Analysis – By Geography
Asia-Pacific region held the largest share in 2021 up to 40% followed by North America and Europe. The demands in the Asia-Pacific are growing as for the rapid increase in population which leads to increased demand for effective mobility. The region has a reputation as being inland to certain of the world’s most esteemed vehicle manufacturers like Toyota, Honda, Hyundai, Kia, Tata, and others with a production of 44.2 million in 2020, according to the Organisation Internationale des Constructeurs d’Automobiles (OICA). China is the largest automotive producer with 25.2million production in 2020. As with the growing scale of the automotive industry in the APAC region, the automotive tinting film demands increased day by day. Besides, the Government of India expects the automotive industry to reach around US$ 10 million in local and foreign investment by 2023. With the rapid developments and the growing demands in the automotive sector, the automotive tinting film market is expected to escalate in the forecast time period.
Automotive Tinting Film Market Drivers
Increased use of different tinting film in automotive
The automotive tinting film market is segmented into dyed, metalized, ceramic, carbon, and others. Dyed tint films are the most basic, affordable, and widely available kind of automotive tinting film. Dyed tint films function as a reflective barrier between the sun rays and the automotive interior. However, they absorb a significant amount of heat from sun rays. Hence, in such vehicles, ventilation has to be maintained. Hence, it has the highest share in the automotive tinting film segment. Metalized tint films are created by applying thin coats of reflective metals over the film. These films effectively filter the UV rays of 98% or more; and also provide a low glare effect. The metalized film is also customized in different colors, which enhances the overall automotive look. Ceramic tint films are one of the newest, high-performing, and costliest tint films in the automotive tinting film market. It contains non-conductive ceramic particles, that don’t hinder the electronic signals, as it happens in metallic tint films. It blocks almost 50% of the solar heat without blocking visibility. Carbon tint films are known to provide matt-finish and block around 40% of the UV rays. The other tint films include hybrid, mirror, clear, and crystalline tint films. Recently, the companies have been focusing on developing window tinting films that reject up to 93% of glare from blinding sunlight. For instance, 3M company launched automotive window film ceramic ir series, the Ceramic IR Series blocks up to 99.9% of ultraviolet (UV) light and provides a total sun protection factor (SPF) up to 1000. On the other hand, in 2021 XPEL acquired multiple window film and paint protection for automotive manufacturers In North America and Canada worth US$20.1 million. Thus, the segmental growth boosts the overall automotive tinting film market.
Rising application of Sun Control and Decorative Window Films Across Automotive Sector
The demand for windows films is rising due to the increase in the number of accidents as direct sunlight can damage passengers’ skin and high temperature can lead to system failure. The manufacturers are constantly developing effective infrared absorbers, the film that prevents heat from reaching vehicle interiors. For instance, in 2020 STEK Automotive, the US-based company launched of a premium nano-ceramic window film, NEX. The nano-ceramic window-film contains graphene alongside tungsten and antimony tin oxide to provide drivers with crystal clarity as well as UV and glare reduction. Windows films have become one of the top automotive aftermarket products in the industry. According to the Auto Care Association, there have been more than 500,000 independent U.S.-based manufacturers, part stores, repair shops, and distributors. These films help in maintaining the temperature inside was reflecting UV rays. Usually, it cuts down 78% of the heat coming from the sun through windows and hence controls the number of units consumed by air conditioners. Thus, positively impacting on automotive tinting film market.
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Automotive Tinting Film Market Challenges
Complicated Application Process and requires its own set of Skills and Tools
Applying for a professional-looking window tint job is undoubtedly difficult. Not impossible, but definitely difficult. Even if you have plenty of experience with repairs and modifications on the rest of your car, this is an entirely different task that requires its own set of skills and tools. Applying the window tint kit neatly and cleanly requires a clean workspace where dust is kept in check. Furthermore, car modifications are strictly regulated across different countries. Thus, the mentioned factors might hamper the automotive tinting film growth.
Automotive Tinting Film Industry Outlook
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Automotive Tinting Film. Major players in the Automotive Tinting Film Market are:
Armolan Window Film
Eastman Chemical Company
Huper Optik Usa
Johnson Window Films, Inc
Saint-Gobain Solar Gard, Llc
Solar Screen International S A
Technical Window Film
Tintfit Window Film Ltd
In Oct 2021, Eastman Performance Films, LLC has launched SunTek Evolve window-tint. Independent, authorized SunTek dealers are seeing more customers, especially those with electric vehicles, opting for window-tinting services that help protect both the car and driver while contributing to overall vehicle efficiency.
In November 2021, Suntuitive Dynamic Glass, an American company, introduced Suntuitive MonoLite, a dynamic glass, laced with intelligent window films. It is can be deployed in automotive as well as new and old infrastructures due to versatility in its applications.
The Asia Pacific dominates the Automotive Tinting Film Market owing to a rapid increase in the automotive sector.
Window Films are the most commonly used film type which is designed to reduce the amount of solar heat transmitted through the glass.
Increasing use of various types of tinting film in automotive is expected to boost the demand for the automotive tinting film market during the forecast period.
Complicated Application Process is the major restrain for the market growth.
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