According to a research report “Augmented Reality and Virtual Reality Market by Technology Type (AR: Markerless, Marker-base; VR: Non-Immersive, Semi-immersive and Fully Immersive Technology), Device Type, Offering, Application, Enterprise, and Geography – Global Forecast to 2027″ published by MarketsandMarkets, the AR and VR market is projected to grow from USD 37.0 billion in 2022 to USD 114.5 billion by 2027; it is expected to grow at a CAGR of 25.3% from 2022 to 2027. The key aspects to the growth of this market are driven by a few factors including the boom of augmented reality in health and medicinal sector, demands for remote shopping culture with increased convenience, leading to growth of usage of these technologies in retail sector, supervision of workers and virtual training to workers in factories and industriesgovernment backing and support in the form of fundings to promote these technologies, increased demand and usage of virtual reality technologies in order to facilitate medical training through immersive learning experience and e-learning as well.
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Head-mounted displays contribute for maximum market share for AR and gesture tracking devices comprise a maximum market share in 2021
For device type segment of AR and VR market, The AR market for head-mounted displays is anticipated to be contributing to maximum market share at a faster growth rate during the forecast period. The use of HUDs in the automotive sector is expected to boost the growth of the AR market for HUDs. The increasing demand for AR smart glasses for industrial applications is expected to drive the growth of the AR market. Consumer applications such as gaming, sports, and entertainment are expected to boost the VR market for head-mounted displays. The VR market for head-mounted displays for consumer applications is expected to increase, but the maximum market share in VR market in 2021 was for gesture tracking devices.
Hardware market for AR and VR is expected to grow more than the software market in the forecast period.
The growth of demand of AR and VR technologies in various sectors, the need for development of more hardware devices is increased. So the hardware device market for both AR and VR is set to increase in the forecast period, which was earlier limited because of limited use of the hardware devices in different fields or applications. The smooth and efficient integration of AR and VR software with the existing and newer devices can fuel the efficiency, due to compatibility, can lead to a significant growth rate of software between 2022 and 2027 i.e., the forecast period. Due to increased competitive global level e-gaming, the demand for virtual reality headsets will also increase in the coming years, during the forecast period.
Asia Pacific is projected to grow at the fastest rate for AR market during the forecast period and maximum market share in VR market in 2021
The region wise segmentation of augmented reality and virtual reality market depicts the maimum share of the augmented reality market in the North American region in the base year i.e., 2021. The reason for this large market share is because of the existence of large AR and VR companies in US. The market in this region is already well established, much enough to contribute to greatest market share in 2021. The top leading comoanies in augmented reality and virtual reality such as Google, Microsoft, Oculus (VR) etc. are present in this region which have well developed software as well as hardware products in this market. So, the fastest growth in the market in not for North America for augmented reality and virtual reality market as the growth will be stagnant in even though the continuous developments made by these companies in the market due to proper reliable establishments.
Google (US), Microsoft (US), Sony Corporation (Japan), Samsung Electronics (South Korea), HTC (Taiwan), Apple Inc., (US), PTC Inc., (US), Seiko Epson (Japan), Oculus VR (by Facebook (US)), Lenovo (China) are the key players in the global AR and VR market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, contracts, and acquisitions to increase their market share.
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